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Publications

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  • Web

Meet the Team | Information Technology

Meet the Team It is inspiring to experience your craft. Your creativity, attention to detail, and ability to mix storytelling with deep learning are inspiring. It always makes me feel fortunate to be at HBS to see how you take raw ideas and interviews and View Details
  • 08 Jul 2014
  • First Look

First Look: July 8

moving "downmarket" without diminishing their prestige or alienating existing customers. The authors suggest various ways to cater to new, non-core customers in a way that differentiates the newcomers from a brand's core clientele. Examples are cited for... View Details
Keywords: Carmen Nobel
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

more products. We test and confirm these predictions in a series of field experiments conducted with a dominant online fashion and apparel retailer. Furthermore, using information in historical transaction... View Details
Keywords: Dina Gerdeman
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details
Keywords: by James Heskett
  • 08 Mar 2016
  • First Look

March 8, 2016

approaches can be reconciled through the Lean Strategy process, which ensures that startups innovate in a disciplined fashion and make the most of their limited resources by knowing "what not to do." Deliberate strategy sets the... View Details
Keywords: Sean Silverthorne
  • 13 Jan 2014
  • Research & Ideas

How Government Can Restore the Faith of Citizens

Henry David Thoreau once said, "That government is best that governs least." Easy for him to say. Stuck out by himself at Walden Pond, he never had to deal with potholes on his morning commute or broken streetlights at night. It can be View Details
Keywords: by Michael Blanding
  • 17 Dec 2013
  • First Look

First Look: December 17

two studies from an online labor market in the United States, and (3) a laboratory experiment. Our findings suggest that worker productivity is higher on bad rather than good weather days and that cognitive distractions associated with... View Details
Keywords: Carmen Nobel
  • 10 Dec 2014
  • News

Front-Row Seat

Twain, Henry James, and Ernest Hemingway, to name just a few, and was well known for fostering a productive national debate around the pressing issues of the time—the modest goal being nothing less than advancing the sum of human knowledge. An expansion of the... View Details
Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management
  • 01 Sep 2003
  • News

These Are the Good Old Days

been introduced to the world of “blogs” — where teenagers, including her son Brendan and his friends, often keep online diaries. “But I’m not sure that the technological changes have been any more dramatic than during other 25-year... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a customer database tool that allowed... View Details
Keywords: Dina Gerdeman
  • 25 Mar 2014
  • First Look

First Look: March 25

process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped opportunities for innovation, but... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2009
  • First Look

First Look: September 22

the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. Norton Publication:Psychology and Marketing 26, no. 10 (October... View Details
Keywords: Martha Lagace
  • 24 Apr 2020
  • Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

Despite all this, the online draft will certainly not be the same. Apart from the lost entertainment value—NFL draft fashion has become a much-watched spectacle in recent years—there are concerns about... View Details
Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

higher-priced items first can simultaneously increase the average selling price and the overall purchase rate. We test these predictions in a series of field experiments conducted with an online fashion and... View Details
Keywords: Dina Gerdeman
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

Fashionable Opportunity Harvard Business School Case 209-012 Roberto Charvel is a young MBA graduate making his first personal real estate investment in his native Mexico City. Charvel is planning to purchase and renovate a nine-unit... View Details
Keywords: Martha Lagace
  • 13 May 2014
  • First Look

First Look: May 13

compliance. We first create an income and taxation environment in a laboratory setting to test for compliance with a "lab tax." Allowing a treatment group to express non-binding preferences over tax spending priorities leads to a 16% increase in tax... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2013
  • First Look

First Look: July 23

30-year customer of Filene's Basement, a retailer offering fashion goods at discounted prices, who was eventually fired by the firm. The case traces how company actions taken in the name of customer relationship management (CRM)... View Details
Keywords: Anna Secino
  • 01 Dec 2017
  • News

Yoga Inc.

also helped lengthen and restore his tight, overworked muscles, and it became part of his workout regimen. During his time at YogaWorks, he is credited with boosting the company’s market position and launching its online platform, as well... View Details
Keywords: Deborah Halber
  • 12 May 2009
  • First Look

First Look: May 12, 2009

implementation of radical routines and resource configuration. Structural arrangements, pre-set change routines, and existing decisional priorities are insufficient to fashion relevant capabilities into new core activities. Ad-hoc problem... View Details
Keywords: Martha Lagace
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

http://www.hbs.edu/research/pdf/08-045.pdf I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do... View Details
Keywords: Martha Lagace