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Publications

Publications

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  • All HBS Web  (1,970)
    • People  (3)
    • News  (388)
    • Research  (1,183)
    • Events  (18)
    • Multimedia  (6)
  • Faculty Publications  (458)

Show Results For

  • All HBS Web  (1,970)
    • People  (3)
    • News  (388)
    • Research  (1,183)
    • Events  (18)
    • Multimedia  (6)
  • Faculty Publications  (458)
← Page 9 of 1,970 Results →
  • 01 Dec 1996
  • News

Victory Lap: Frazier, Olympics COO, Reviews the Games

ACOG who are Vietnam vets liken it to the experience of being on patrol in the jungle one day and stepping off a plane in Seattle or San Francisco the next evening. After years of being totally consumed by my job, I'm now trying to focus... View Details
  • 06 Mar 2017
  • Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy... View Details
Keywords: by Dina Gerdeman; Retail; Advertising
  • Web

Business Program Discount | HBS Online

experiences and perspectives. Case-Based Immerse yourself in real-world learning. Lessons are brought to life through cases, which put you in the shoes of business leaders. Hear firsthand the challenges they faced, and wrestle with the same issues and imperfect... View Details
  • 01 Oct 2021
  • News

Employees’ Online Comments Can Predict Corporate Misconduct, Study Says

  • June 2010
  • Article

The Pathologies of Online Display Advertising Marketplaces

By: Benjamin Edelman
Display advertising marketplaces place "banner" ads on all manner of popular sites. While these services are widely used, they suffer significant challenges, including weak user response and low accountability for both advertisers and web site publishers. I survey a... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Cost; Corporate Accountability; Information Publishing; Consumer Behavior; Relationships; Web Sites
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Edelman, Benjamin. "The Pathologies of Online Display Advertising Marketplaces." Art. 2. ACM SIGecom Exchanges (June 2010).
  • Web

Harvard Business School Online Courses & Learning Platforms

$1,850 Certificate Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Pay by July 17 $1,850 Certificate 3 Courses... View Details
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

explore interactions between private business and public health, and demonstrate how consumers can create better and less expensive care for themselves. Book Excerpt: Consumer Power in Shaping Public Health... View Details
Keywords: by John A. Quelch; Health
  • 10 Jan 2024
  • Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

payment. But what about after taking a ride-share ride? Or after getting a haircut? Many of those establishments prompt tipping either through their online app or on a tablet at checkout. Have you been surprised by the prompt? You’re not... View Details
Keywords: by Anna Lamb, Harvard Gazette
  • Article

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta
This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details
Keywords: Quality; Media; Relationships; Marketing Reference Programs; Books; Publishing Industry
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Dobrescu, Loretti I., Michael Luca, and Alberto Motta. "What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews." Journal of Economic Behavior & Organization 96 (December 2013): 85–103.
  • November 23, 2022
  • Article

The Sinister Logic of Hidden Online Fees

By: Michael Luca
Keywords: Consumer Behavior; E-commerce; Price
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Luca, Michael. "The Sinister Logic of Hidden Online Fees." Wall Street Journal (online) (November 23, 2022).
  • 02 Apr 2012
  • Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships.” Harvard Business School Associate Professor Mikolaj Piskorski has studied... View Details
Keywords: by Carmen Nobel; Technology
  • Web

Privacy Policy & Legal Info | HBS Online

review our additional privacy disclosures that may apply to you. INFORMATION WE MAY COLLECT AND FROM WHOM We collect information, including personal data, when you sign up for a user account, download an application, participate in our... View Details
  • 07 Oct 2008
  • Working Paper Summaries

Securing Online Advertising: Rustlers and Sheriffs in the New Wild West

Keywords: by Benjamin G. Edelman; Advertising
  • 05 Mar 2019
  • Working Paper Summaries

The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

Keywords: by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira; Consumer Products; Consumer Products; Consumer Products
  • March 2018
  • Article

Scraped Data and Sticky Prices

By: Alberto Cavallo
I use daily prices collected from online retailers in five countries to study the impact of measurement bias on three common price stickiness statistics. Relative to previous results, I find that online prices have longer durations, with fewer price changes close to... View Details
Keywords: Online Data; Scraped Data; Sticky Prices; Scanner Data; Consumer Price Index; Price; Data and Data Sets
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Cavallo, Alberto. "Scraped Data and Sticky Prices." Review of Economics and Statistics 100, no. 1 (March 2018): 105–119.
  • Web

CORe Final Exam Preparation | HBS Online

Exam Logistics The CORe final exam is a three-hour, multiple-choice, closed book assessment created by HBS faculty and delivered via the HBS Online course platform. The exam is offered to participants after successful completion of the... View Details
  • June 2009
  • Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
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Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Management Science 55, no. 6 (June 2009): 1047–1059.
  • October 2011
  • Supplement

Online Marketing at Big Skinny — slide supplement

By: Benjamin Edelman and Scott Duke Kominers
Slide Supplement for 911-034 View Details
Keywords: Consumer Products Industry
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Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny — slide supplement." Harvard Business School PowerPoint Supplement 912-006, October 2011.
  • August 2014
  • Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman
Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details
Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
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Shih, Willy, and Stephen Kaufman. "Netflix in 2011." Harvard Business School Case 615-007, August 2014.
  • 11 May 2018
  • News

Online Ad Targeting Does Work—As Long As It's Not Creepy

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