Filter Results:
(262)
Show Results For
- All HBS Web (392)
- Faculty Publications (142)
Show Results For
- All HBS Web (392)
- Faculty Publications (142)
Sort by
- August 2022
- Background Note
Retail Media Networks
By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
Ascarza, Eva, Ayelet Israeli, and Celine Chammas. "Retail Media Networks." Harvard Business School Background Note 523-029, August 2022.
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of malicious envy in observers: revealing one’s failures. Despite a general reluctance to... View Details
Keywords: Dina Gerdeman
- Winter 2013
- Article
The New Patent Intermediaries: Platforms, Defensive Aggregators and Super-Aggregators
By: Andrei Hagiu and David B. Yoffie
The patent market consists mainly of privately negotiated, bilateral transactions, either sales or cross-licenses, between large companies. There is no eBay, Amazon, New York Stock Exchange, or Kelley's Blue Book equivalent for patents, and when buyers and sellers do... View Details
Keywords: Intellectual Property; Platforms; Intermediaries; Aggregator; Patents; Digital Platforms; Marketplace Matching; Distribution Channels
Hagiu, Andrei, and David B. Yoffie. "The New Patent Intermediaries: Platforms, Defensive Aggregators and Super-Aggregators." Journal of Economic Perspectives 27, no. 1 (Winter 2013): 45–66.
- 18 Feb 2009
- First Look
First Look: February 18, 2009
Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
- 06 Jun 2016
- Research & Ideas
Skills and Behaviors that Make Entrepreneurs Successful
that increase confidence in a person’s entrepreneurial abilities. Like the conviction of Marla Malcolm Beck and husband Barry Beck that high-end beauty retail stores and spas, tightly coupled with online stores, was the business model of... View Details
Keywords: by HBS Working Knowledge
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
basket looks pretty exciting. Especially good are rewards that will ease workers’ daily strains—deliveries, dog-walking, online entertainment or classes for children. With so many companies in flux, it may be possible to get good... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
the authors write. Platforms like Robinhood made online trading accessible, inexpensive, and fun. "Our evidence would suggest that there's a channel by which some of the dollars literally go into the stock... View Details
- 17 Jan 2017
- First Look
First Look at New Research: January 17
We close by reviewing what we know about the impact of file sharing on record sales today. In our view, new music formats are an important if understudied channel through which changes in technology influence the demand for entertainment.... View Details
Keywords: Sean Silverthorne
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
example of sales-related hyperbole, Cespedes points to the dire predictions that online buying will eventually cause the real-life “death of a salesman.” While online information sources affect selling,... View Details
Keywords: by Kristen Senz
- 17 Apr 2012
- First Look
First Look: April 17
multiple channels can facilitate collective action via redundancy, the sending of the same message along multiple paths or else repeatedly along the same path (Chwe, 1995 and De Jaegher, 2011). This paper offers another explanation for... View Details
Keywords: Carmen Nobel
- 15 Sep 2022
- Research & Ideas
Looking For a Job? Some LinkedIn Connections Matter More Than Others
published this week in Science suggests that the specific types of connections job-seekers make online matter in terms of their ability to secure new positions. “Your digital network can have lasting implications on how your career... View Details
Keywords: by Michael Blanding
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
accuracy of daily sales forecasts. We collaborated with an online apparel retailer to assemble a dataset that combines (1) detailed internal operational information, including data on sales, advertising, and promotions, as well as (2)... View Details
Keywords: Dina Gerdeman
- 27 Sep 2011
- First Look
First Look: September 27
partners. Receptivity denotes the extent to which the organization can access and channel network resources across interorganizational boundaries. Whereas reach specifies how wide-ranging and heterogeneous the organization's network... View Details
Keywords: Sean Silverthorne
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
researches tax policy, international finance, and corporate finance. The book grew out of his efforts to make finance more accessible through executive education teaching and his online course Leading with Finance. His previous book, The... View Details
Keywords: by Dina Gerdeman
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
products in "creative industries" such as entertainment, advertising, sports, and fashion, and how firms can develop effective marketing strategies for such products. I am working on several topics in this area, including the marketing of blockbuster... View Details
- 08 Jun 2010
- First Look
First Look: June 8
partly a result of poor corporate governance. We also provide evidence of a channel through which the benefits of ownership concentration outweigh its costs. Download the paper: http://www.hbs.edu/research/pdf/10-100.pdf Cases &... View Details
Keywords: Martha Lagace
- 28 Oct 2014
- First Look
First Look: October 28
of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search engines' own services and effects on users' choice of... View Details
Keywords: Carmen Nobel
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
NGOs, and business associations in order to understand the challenges from multiple perspectives: psychology, sociology, law, and insurance. The group used these insights to create an open-source online guidebook. TurkFurnit translated... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. A few days later,... View Details