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  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

that has lost its traction, especially among younger consumers,” says Vettese, who surveyed consumers and interviewed Hughes for the research project. “Now, people want to go online and get an at-your-fingertips experience. They want to... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 10 Dec 2013
  • First Look

First Look: December 10

interaction between analysts and managers on conference calls. The evidence suggests that private interaction with management is an important communication channel for analysts for reasons other than firm-specific forecasting news.  ... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of malicious envy in observers: revealing one’s failures. Despite a general reluctance to... View Details
Keywords: Dina Gerdeman
  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

has also become a crucial channel for news organizations, who must compete for engagement to grow their audiences. In their new paper, Left- and Right-Leaning News Organizations’ Negative Tweets Are More Likely to Be Shared, Goldenberg,... View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • February 2025
  • Supplement

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Distribution Channels; Planning; Leading Change; Organizational Culture; Product Marketing; Retail Industry; Italy
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  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

that increase confidence in a person’s entrepreneurial abilities. Like the conviction of Marla Malcolm Beck and husband Barry Beck that high-end beauty retail stores and spas, tightly coupled with online stores, was the business model of... View Details
Keywords: by HBS Working Knowledge
  • August 2022
  • Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
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  • Winter 2013
  • Article

The New Patent Intermediaries: Platforms, Defensive Aggregators and Super-Aggregators

By: Andrei Hagiu and David B. Yoffie
The patent market consists mainly of privately negotiated, bilateral transactions, either sales or cross-licenses, between large companies. There is no eBay, Amazon, New York Stock Exchange, or Kelley's Blue Book equivalent for patents, and when buyers and sellers do... View Details
Keywords: Intellectual Property; Platforms; Intermediaries; Aggregator; Patents; Digital Platforms; Marketplace Matching; Distribution Channels
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  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

  Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
  • 17 Jun 2017
  • Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
Keywords: by Jose Alvarez and Len Schlesinger; Retail
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

basket looks pretty exciting. Especially good are rewards that will ease workers’ daily strains—deliveries, dog-walking, online entertainment or classes for children. With so many companies in flux, it may be possible to get good... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 21 Jul 2022
  • Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

the authors write. Platforms like Robinhood made online trading accessible, inexpensive, and fun. "Our evidence would suggest that there's a channel by which some of the dollars literally go into the stock... View Details
Keywords: by Rachel Layne; Financial Services
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

We close by reviewing what we know about the impact of file sharing on record sales today. In our view, new music formats are an important if understudied channel through which changes in technology influence the demand for entertainment.... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

example of sales-related hyperbole, Cespedes points to the dire predictions that online buying will eventually cause the real-life “death of a salesman.” While online information sources affect selling,... View Details
Keywords: by Kristen Senz
  • 15 Sep 2022
  • Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

published this week in Science suggests that the specific types of connections job-seekers make online matter in terms of their ability to secure new positions. “Your digital network can have lasting implications on how your career... View Details
Keywords: by Michael Blanding
  • 17 Apr 2012
  • First Look

First Look: April 17

multiple channels can facilitate collective action via redundancy, the sending of the same message along multiple paths or else repeatedly along the same path (Chwe, 1995 and De Jaegher, 2011). This paper offers another explanation for... View Details
Keywords: Carmen Nobel
  • 27 Sep 2011
  • First Look

First Look: September 27

partners. Receptivity denotes the extent to which the organization can access and channel network resources across interorganizational boundaries. Whereas reach specifies how wide-ranging and heterogeneous the organization's network... View Details
Keywords: Sean Silverthorne
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

accuracy of daily sales forecasts. We collaborated with an online apparel retailer to assemble a dataset that combines (1) detailed internal operational information, including data on sales, advertising, and promotions, as well as (2)... View Details
Keywords: Dina Gerdeman
  • 28 Oct 2014
  • First Look

First Look: October 28

of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search engines' own services and effects on users' choice of... View Details
Keywords: Carmen Nobel
  • 08 Jun 2010
  • First Look

First Look: June 8

partly a result of poor corporate governance. We also provide evidence of a channel through which the benefits of ownership concentration outweigh its costs. Download the paper: http://www.hbs.edu/research/pdf/10-100.pdf   Cases &... View Details
Keywords: Martha Lagace

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