Nike - Publications - Faculty & Research

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

bottom line. Some companies have invested time and energy into their CSR programs only after getting burned by bad publicity. For example, Nike suffered from an onslaught of negative press and large-scale protests from those who claimed... View Details

Keywords: by Dina Gerdeman

01 Dec 2006
News

One-on-One with Jeff Hicks

humor I understand. How do you become one of those brands that people want to wear on a T-shirt? There’s no one commercial that’s going to make me want to wear an Apple or a Nike T-shirt. It’s a succession of many different impressions... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

27 May 2014
First Look

First Look: May 27

argues Mikołaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as View Details

Keywords: Sean Silverthorne

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

case:https://hbsp.harvard.edu/product/419001-PDF-ENG Harvard Business School Case 619-008 Global Sourcing at Nike This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve... View Details

Keywords: Dina Gerdeman

01 Jun 2002
News

Profile: The Invisible Hand - Robert Massie and God's Green Earth

to report their economic, environmental, and social conduct. Notes Massie, GRI's founding chair, “In addition to governmental mechanisms, we need the GRI framework to keep globalization on a positive track. More than 110 global companies, from View Details

Keywords: Garry Emmons; management; ethics

15 May 2018
First Look

New Research and Ideas, May 15, 2018

Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its... View Details

Keywords: Dina Gerdeman

12 Sep 2016
Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

environmental standards in the United States and overseas. “I don’t think Nike or Levi’s relishes this role, but in the context of weak government regulatory regimes, it’s these companies’ brand reputations that are on the line when... View Details

Keywords: by Michael Blanding

10 Apr 2007
First Look

First Look: April 10, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207020 Li Ning-Anything Is Possible Harvard Business School Case 507-024 A leading sporting goods company in China competes aggressively against global brands Nike and Adidas,... View Details

Keywords: Martha Lagace

14 Mar 2019
News

The Merchant of Osaka

situations. She had participated in negotiations with tough-as-nails CEOs and landed major clients like Nike and Coca-Cola. “But when the doctor threw the chart at me, I was about to cry,” she says. She grew up in Osaka, a merchant city,... View Details

Keywords: Health, Social Assistance

08 Jul 2014
First Look

First Look: July 8

priorities. Many years ago labor conditions in Asian contract factories prompted Nike board member Jill Ker Conway to lobby for a board-level corporate responsibility committee, which the company created in 2001. In the years since, the... View Details

Keywords: Carmen Nobel

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

often very hard to support imaginative programs with longer-term payoffs. The Nike case in chapter 10 is a good example of working around this problem. When the company set up its innovation lab to invest in small-scale, early-stage... View Details

Keywords: by Martha Lagace

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Print View - Course Catalog

industries. Examples include The Walt Disney Studios, Live Nation, FC Barcelona, Paris Saint-Germain, American Ballet Theatre, Jay-Z, Beyoncé, LeBron James, Dwyane Wade, Roger Federer, Dwayne ‘The Rock’ Johnson, Shonda Rhimes, Ninja, Spotify, the NFL, MRC’s House of... View Details

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