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Show Results For
- All HBS Web
(16,466)
- People (54)
- News (3,649)
- Research (9,523)
- Events (86)
- Multimedia (112)
- Faculty Publications (6,958)
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- fall 1995
- Article
Shooting the Rapids: Managing Product Development in Turbulent Environments
By: Marco Iansiti
Iansiti, Marco. "Shooting the Rapids: Managing Product Development in Turbulent Environments." California Management Review 38, no. 1 (fall 1995).
- May 2013
- Teaching Note
Launching Krispy Natural: Cracking the Product Management Code (Brief Case)
By: Frank V. Cespedes and Heather Beckham
This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details
- September 2012 (Revised April 2013)
- Case
Digital Microscopy at Carl Zeiss: Managing Disruption
By: Willy Shih
Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details
Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany
Shih, Willy. "Digital Microscopy at Carl Zeiss: Managing Disruption." Harvard Business School Case 613-039, September 2012. (Revised April 2013.)
- Teaching Interest
Immersive Field Course: Decarbonization and Sustainable Production
By: Willy C. Shih
A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition. View Details
- January 2007
- Article
When a New Manager Takes Charge
By: John J. Gabarro
Keywords: Management Succession
Gabarro, John J. "When a New Manager Takes Charge." HBR Classic. Harvard Business Review 85, no. 1 (January 2007).
- summer 1987
- Article
Managing Across Borders: New Strategic Requirements
By: Christopher A. Bartlett and S. Ghoshal
Bartlett, Christopher A., and S. Ghoshal. "Managing Across Borders: New Strategic Requirements." MIT Sloan Management Review 28, no. 4 (summer 1987): 7–17. (Also in The History of Management Thought, edited by Peter J. Buckley, Ashgate Publishing, 2002.)
- February 1996
- Supplement
Active Coatings, Inc. (B): Challenges in Managing Product Development
Supplements the (A) case. View Details
Teisberg, Elizabeth O., and James Leonard. "Active Coatings, Inc. (B): Challenges in Managing Product Development." Harvard Business School Supplement 796-062, February 1996.
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
Moses (HBS MBA '03) is an American who works for VASC, a state-owned Vietnamese telecom and media company. "The people who manage business well in a foreign environment do create a new style of doing... View Details
Keywords: by Garry Emmons
- December 2011 (Revised March 2013)
- Background Note
The Business Development Manager
By: Jeffrey J. Bussgang, Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins and Puja Ramani
Describes the role of business development (BD) managers in technology companies, detailing: 1) BD managers' key responsibilities at each step in the process of creating a partnership agreement; 2) how the nature of the BD function evolves as a technology startup... View Details
Keywords: Entrepreneurship; Partnerships; High Technology Products; Information Technology; Business or Company Management; Partners and Partnerships; Management Skills; Business Startups; Growth and Development Strategy; Technology Industry
Bussgang, Jeffrey J., Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins, and Puja Ramani. "The Business Development Manager." Harvard Business School Background Note 812-107, December 2011. (Revised March 2013.)
- June 1988 (Revised November 1989)
- Background Note
The Optical Distortion New Product Forecasting Model, Caseware Instructions
Kosnik, Thomas J. "The Optical Distortion New Product Forecasting Model, Caseware Instructions." Harvard Business School Background Note 588-079, June 1988. (Revised November 1989.)
- Article
Two-Sided Platforms: Product Variety and Pricing Structures
By: Andrei Hagiu
This paper provides a new modeling framework to analyze two-sided platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition.... View Details
Keywords: Pricing Structure; Indirect Network Effects; Product Variety; Price; Network Effects; Two-Sided Platforms; Product; Renting or Rental; Competition
Hagiu, Andrei. "Two-Sided Platforms: Product Variety and Pricing Structures ." Journal of Economics & Management Strategy 18, no. 4 (Winter 2009).
- August 1994 (Revised May 1997)
- Case
Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products
Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost-reduction program. In particular, the case details... View Details
Keywords: Cost Management; Product Design; Business Strategy; Product Development; Consumer Products Industry
Cooper, Robin. "Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products." Harvard Business School Case 195-072, August 1994. (Revised May 1997.)
- March 2012
- Article
New Project? Don't Analyze—Act
By: Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown
In a predictable world, getting a new initiative off the ground typically involves analyzing the market, creating a forecast, and writing a business plan. But what about in an unpredictable environment? The authors recommend looking to those who are experts in... View Details
Keywords: Entrepreneurship; Managing Yourself; Project Management; Project Strategy; Risk Management
Schlesinger, Leonard A., Charles F. Kiefer, and Paul B. Brown. "New Project? Don't Analyze—Act." Harvard Business Review 90, no. 3 (March 2012): 154–158.
- May–June 1985
- Article
When a New Manager Takes Charge
By: John J. Gabarro
Keywords: Management
Gabarro, John J. "When a New Manager Takes Charge." Harvard Business Review 63, no. 3 (May–June 1985): 110–123.
- Article
Managing Across Borders: New Organizational Responses
By: Christopher A. Bartlett and S. Ghoshal
Bartlett, Christopher A., and S. Ghoshal. "Managing Across Borders: New Organizational Responses." MIT Sloan Management Review 29, no. 1 (Fall 1987): 43–54. (Also in The History of Management Thought, edited by Peter J. Buckley, Ashgate Publishing, 2002; and in Smart Globalization: Designing Global Strategies, Creating Global Networks, edited by Anil K. Gupta and Eleanor Westney, San Francisco: Jossey-Bass Publishers, 2003.)
- October 2017
- Article
'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. We propose that consumers act more recklessly with their current products when in the presence... View Details
Keywords: Carelessness; Product Upgrade; Ownership; Justification; Consumer Behavior; Attitudes; Property
Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Journal of Marketing Research (JMR) 54, no. 5 (October 2017): 768–784.
- 2007
- Chapter
Creativity in Product Development
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Developmet Management are well-known and leading exponents to... View Details
Keywords: Management Practices and Processes; Product Development; Problems and Challenges; Research; Creativity
Fleming, Lee, and Santiago Mingo. "Creativity in Product Development." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.
- 2003
- Chapter
Managing Across Borders: New Organizational Responses
By: Christopher A. Bartlett and Sumantra Ghoshal