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  • All HBS Web  (10,205)
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  • All HBS Web  (10,205)
    • People  (56)
    • News  (2,642)
    • Research  (5,666)
    • Events  (34)
    • Multimedia  (73)
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  • November 2001 (Revised February 2002)
  • Case

Midway: Licensing, Distributing and Building Brands in China

Midway has built its business as a Chinese licensee of Western brands, principally Disney. It is now considering whether to develop its own brands and whether its core business is distribution or brand marketing. View Details
Keywords: Emerging Markets; Brands and Branding; China
Citation
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Arnold, David J. "Midway: Licensing, Distributing and Building Brands in China." Harvard Business School Case 502-032, November 2001. (Revised February 2002.)
  • January 2015 (Revised July 2015)
  • Case

Jimmy Choo

By: Anat Keinan and Sandrine Crener
Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly... View Details
Keywords: Luxury Brand; Fashion; Designer Brand; Shoe; Fashion Accessories; Retail; Entrepreneurship; Branding; Brand Positioning; New Market Development; Entry Into China; Luxury Chinese Market; Global Brands; Growth Strategy; Jimmy Choo; Christian Louboutin; China; Globalized Firms and Management; Marketing Strategy; Market Entry and Exit; Luxury; Cross-Cultural and Cross-Border Issues; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; China; Great Britain
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Keinan, Anat, and Sandrine Crener. "Jimmy Choo." Harvard Business School Case 515-073, January 2015. (Revised July 2015.)
  • 22 Oct 2021
  • News

How to Reshape Your Leadership Brand as You Start a New Role

  • 1996
  • Chapter

Note on New Drug Development in the United States

By: S. Thomke and A. Nimgade
Keywords: Product Development; Pharmaceutical Industry; United States
Citation
Related
Thomke, S., and A. Nimgade. "Note on New Drug Development in the United States." In Strategic Management of Technology and Innovation. 2nd ed. by R. Burgelman, M. A. Maidique, and S. C. Wheelwright. Burr Ridge, IL: Irwin/McGraw-Hill, 1996.
  • 10 Sep 2012
  • HBS Case

HBS Cases: Branding Yoga

Harvard Business School Professor Rohit Deshpandé often asks his marketing students a show-stopping question: Is everything brandable—and should everything be brandable? So when he read a November 2010 New York Times piece on the tensions... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • November 2011
  • Supplement

WrapItUp: Developing a New Compensation Plan, Spreadsheet Supplement (Brief Case)

By: W. Earl Sasser, Jr. and Rachel Shelton
Keywords: Incentives; Motivation; Motivation and Incentives
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Sasser,, W. Earl, Jr., and Rachel Shelton. "WrapItUp: Developing a New Compensation Plan, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-365, November 2011.
  • 1995
  • Working Paper

Learning Before Doing in the Development of New Process Technology

By: Gary P. Pisano
Citation
Related
Pisano, Gary P. "Learning Before Doing in the Development of New Process Technology." Harvard Business School Working Paper, No. 96-013, September 1995.
  • November 2008 (Revised August 2011)
  • Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
Citation
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Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

marketing, having developed Gatorade into a powerhouse national brand by skillfully executing a plan drawn straight from the marketing textbooks. After purchasing the sports drink from Stokely-Van Camp in... View Details
Keywords: by John Deighton; Food & Beverage
  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

enthusiasm of Trump's core supporters. The other path is to keep on doing what's worked so far: an appealing slogan, outrageous comments that eat up the oxygen in the daily news cycle, an emphasis on a few core issues. The marketing... View Details
Keywords: by John A. Quelch; Advertising; Media & Broadcasting
  • 26 Jun 2012
  • HBS Conference

Business History - Incorporating New Research into Course Development

  • August 14, 2005
  • Article

Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of

By: John A. Quelch
Citation
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Quelch, John A. "Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of." Independent (London) (August 14, 2005).
  • October 29, 2020
  • Article

How to Build a Digital Brand That Lasts

By: William Collis and David Collis
What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
Keywords: Brands and Branding; Business Model; Adaptation; Framework
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Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

Criticism, and The Age of Parody. "We tried to extrapolate bigger themes that would be helpful to brand managers as they looked at this new culture," Avery says. The Age of the Social Collective... View Details
Keywords: by Carmen Nobel; Advertising
  • September 2022 (Revised January 2025)
  • Case

The Pokémon Company: Evolving into an Everlasting Brand

By: Tomomichi Amano and Masaki Nomura
Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Consumer Behavior; Growth and Development Strategy; Video Game Industry; Japan
Citation
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Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022. (Revised January 2025.)

    How to Build a Digital Brand That Lasts

    What makes a brand durable even as business models, technology and consumer behavior radically change? They key is that durable brands are adaptable brands — even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
    • 03 Nov 2014
    • Research & Ideas

    Brand Lessons From the Nobel Prize

    Countless brilliant academics harbor hopes of someday winning a Nobel Prize, arguably the world's most prestigious award. But two renowned branding professors are interested in understanding what makes everyone covet the prize in the... View Details
    Keywords: by Carmen Nobel
    • 1999
    • Working Paper

    Development Webs: A New Paradigm in High Technology Product Development?

    Citation
    Related
    Staudenmayer, N. M., Mary Tripsas, and C. Tucci. "Development Webs: A New Paradigm in High Technology Product Development?" Harvard Business School Working Paper, No. 01-007, October 1999.
    • 17 Apr 2014
    • News

    York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition

    With online crowd votes from more than 1,200 alumni and MBA students, the winners of the 2014 alumni New Venture Competition have been crowned. Winner of the crowd-voted Most Innovative and Greatest Impact categories is York Street... View Details
    Keywords: New Venture Competition; Securities, Commodities, and Other Financial Investments; Finance; News, Library, Internet, and Other Services; Information
    • Person Page

    Course Development

    By: Debora L. Spar

    Managing International Trade and Investment

    Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

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