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- Faculty Publications (32)
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- All HBS Web (248)
- Faculty Publications (32)
- 01 Mar 2015
- News
A Boomtown's Echo
George is the finance director for the Post Carbon Institute, a California think tank dedicated to promoting sustainable energy that recently examined the Bakken in its report Drilling Deeper: A Reality Check on U.S. Government Forecasts... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Tracking Study, Teixeira and colleagues question whether advertisers are striking the right balance between entertaining and promoting their brands. Could companies entertain less and get consumers to buy more? Teixeira's research offers... View Details
- 24 Mar 2021
- News
Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education
practices that promote diversity, equity, and inclusion in our work and in our communications; it is also reviewing the current practices of projects, board composition, volunteer profile, and awards and making recommendations to... View Details
Keywords: Margie Kelley
- 02 Sep 2014
- First Look
First Look: September 2
leaders may give expatriate assignments not to the best candidates but to people who speak certain languages. To hire and promote the best people, firms may need to provide training to meet global and local language needs. Fluency in a... View Details
Keywords: Sean Silverthorne
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
Transition to Democracy Promotion The Pivot: Neoconservatives, the Philippines, and the Democracy Agenda By: Fibiger, Mattias Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54829... View Details
Keywords: Dina Gerdeman
- Profile
Brian T. Bedol
While there, among many assignments, he took over the marketing and promotion of the Six Flags Theme parks and drove revenues and attendance to an all-time high. But Bedol had long harbored an urge to start his own business and create a... View Details
- 28 Feb 2025
- News
Joy to the World
and also great recommendations from staff. So the net promoter score for working at the social centers for the impact of our programs has increased really significantly. I'm... View Details
- 24 Apr 2012
- First Look
First Look: April 24
insights; describes how the technique should be adapted for use in an entrepreneurial context; and offers tips and cautions about applying the technique. The techniques include customer surveys, usability tests, market trials, split tests, and View Details
Keywords: Carmen Nobel
- 12 Feb 2013
- First Look
First Look: Feb. 12
and coordination in determining delegation within firms. Empirical evidence, however, is limited. Using establishment-level data on decision rights over information technology investments, I find that a high net value of adaptation is... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
an unconvincing 1 percent loyalty reward to customers already represents a reduction of 30 percent to 50 percent of the retailer's net profits. When margins are low, the sustainability of loyalty rewards often depends on two possible... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
apart. “If this cycle continues, whole retail chains can quickly become full of zombie stores” Taken all together, lower price points, decreased traffic, and smaller baskets means lower sales and margins for brick-and-mortar stores. Given recent View Details
- 14 Apr 2009
- First Look
First Look: April 14, 2009
consumers to purchase more than one brand. When consumers purchase all varieties from which they derive non-negative net utility, there is no competition, so that each firm behaves like an unconstrained monopolist. When each consumer is... View Details
Keywords: Martha Lagace
- 04 Oct 2016
- First Look
October 4, 2016
common in negotiations and that many negotiators prefer to palter than to lie by commission. Paltering, however, may promote conflict fueled by self-serving interpretations; palterers focus on the veracity of their statements (“I told the... View Details
- 17 May 2010
- Research & Ideas
What Brazil Teaches About Investor Protection
dissertation, the World Bank, the International Corporate Governance Network, the OCDE, and so on were promoting this principle as a way to overcome the abuses of managers or controlling shareholders who expropriated small shareholders or... View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
text, four HBS alumni demonstrate what they and their companies are specifically doing to promote sustainable development. Their efforts show how environmental strategies can both enhance productivity and help to ensure that the earth... View Details
- 01 Mar 2010
- News
Lords of Strategy
Company; and HBS professor Michael Porter (MBA ’71). In addition to the pioneering roles played by this innovative quartet, there is another leitmotif — a fifth key player — that runs throughout the book: The industry would not exist as it does today without the... View Details
- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
history. Sensitivity to ambiguity was lower in individuals who met diagnostic criteria for Antisocial Personality Disorder. Lower ambiguity sensitivity was also associated with higher externalizing (but not psychopathy) scores and with... View Details
Keywords: Sean Silverthorne
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
experience. He shows how this is already happening. Eleven Days by Lea Carpenter (MBA 2003) (Knopf) Klout Matters: How to Engage Customers, Boost Your Digital Influence—and Raise Your Klout Score for Success by Gina Carr (MBA 1990) and... View Details
- 25 Feb 2022
- Blog Post
Climate Stories Episode #1: Kameale C. Terry
their new industry along with the federal standards and workforce they’ll need. Last fall, she began brainstorming with green entrepreneur Donnel Baird, CEO of BlocPower, when both attended events promoting the Biden infrastructure bill,... View Details