Multiple Audience Problem - Publications - Faculty & Research

01 Feb 1998
News

Running Up the Score

because of the size and makeup of the audience it attracts." Of Fox's television contract with the NFL, Steve Greyser notes, "While many people thought Fox overpaid for its NFL rights, in reality it was a coup - with one stroke, the deal... View Details

Keywords: Garry Emmons

01 Jun 1996
News

Keepers of the Flame

the community and region will be strengthened, and that with them, we will have established a legacy of new and broader audiences for the arts," she says. A.D. Frazier observes, "The legacy of these Games is rooted in the volunteer,... View Details

Keywords: Garry Emmons

01 Jun 2018
News

The Long Run

Enhances the Effectiveness of Fear Appeals,” showed the approach to be more effective than ads that just used scare tactics, such as the image of a coffin.) “Ten minutes into the conversation Jim said, ‘Lee, I get it. I know exactly what the View Details

Keywords: Julia Hanna; photographed by Melissa Golden

01 Apr 1998
News

World Class Learning

anticipation of international students' needs as they enter HBS. The School offers a comprehensive array of services for internationals, from help with class participation and exam preparation skills, to support and advisory services related to adjustment View Details

Keywords: Eileen K. McCluskey

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

preclinical studies in animal models including Alzheimer’s disease, cardiovascular disease, multiple sclerosis, melanoma, and breast cancer. Skouras launched Olatec in 2008 after founding Global Reach Management Company following a decade... View Details

01 Dec 2006
News

Inside Intel

Field sales was aware of the problem Intel faced, but, according to a sales engineer in the Hauppauge, New York, headquarters of Intel’s Atlantic Region, “the message wasn’t getting through to management on the West Coast.” On November 2,... View Details

Keywords: Richard S. Tedlow; Hanna, Julia; technology; manufacturing; innovation; Computer and Electronic Product Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

01 Jun 1996
News

Class Acts

they do only two Elvis Presley tunes. The rest are mainly their versions of songs made famous by well-known bands like the Ramones, the Black Crowes, and the Spin Doctors. "The key to the success of our concerts," says Kapoor, "is that we do songs our View Details

10 Mar 2017
News

The Business of Lego Batman

Connecticut. So it's how do you manage this process. And you're like a CEO. You can't micromanage every part of the process, because there are a lot of things that are out of my control. So it's how do you set a vision? How do you hire the right team and empower them?... View Details

Keywords: LEGO; Lego

01 Dec 2012
News

From Where We Stand

Inclusiveness, often seen as a female trait, has a business benefit in complex situations: get more data, solicit more diverse opinions, draw on different types of talents, and then decide. Don't rush to judgment in order to appear decisive or tough. A well-thought-out... View Details

01 Oct 1996
News

Lasting Impressions

relative handful of African Americans and women on campus daily confronted cultural problems that could not be solved with a slide rule and pencil. READ MORE Steve Belkin Eve Benton Mike Feeley Ed Mathias Joe O'Donnell READ MORE Steve... View Details

Keywords: Deborah E. Blagg

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