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Show Results For
- All HBS Web
(287)
- People (1)
- News (47)
- Research (224)
- Multimedia (6)
- Faculty Publications (143)
- 10 Feb 2020
- In Practice
6 Ways That Emerging Technology Is Disrupting Business Strategy
monetizing their offerings in very different ways. The fact that many of these digital firms are based on a ‘platform’ business model—a term that only applied to railroads a few decades ago—only goes to show how far the new technologies... View Details
Keywords: by Danielle Kost
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
who don’t want to be affiliated with that definition of free speech. But if that’s the vision they want to go for, inevitably they need to figure out a way of monetizing the business other than advertising revenue, because the lost... View Details
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
for the platform to better monetize their relationship with the users,” explains Farronato. Giving less-well-known sellers a boost Improving search functionality also boosts visibility for less popular products and sellers, particularly... View Details
- 28 Apr 2023
- Blog Post
From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job
the music industry and how artists monetize through recorded music and live performances. Professor Anita Elberse further empowered me and a group of students to gain hands-on experience in the industry through an independent project that... View Details
- Web
Curriculum - Business & Environment
listing, click here . Pricing Strategy: Monetizing and Growing the Business (Fall 2024) Elie Ofek The purpose of any business is to add some value, in some way, to someone outside of itself. However, the business cannot survive—let alone... View Details
- 07 Apr 2022
- Blog Post
Product Management at HBS: Roll Up Your Sleeves and Learn by Doing
interviews and resume reviews with some of the amazing product leaders in Professor Perri’s network built a new kind of confidence in myself and the upcoming hiring process. And finally, my semester-culminating project, where I dissected a video game’s design and View Details
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
- 29 Jul 2022
- Research & Ideas
Will Demand for Women Executives Finally Shrink the Gender Pay Gap?
executives who are aware of [the scarcity effect] have negotiated remarkable compensation agreements. I think that the phenomenon is very real, and the few women who’ve figured it out have monetized it nicely.” Although the prospect of a... View Details
Keywords: by Kristen Senz
- 01 Mar 2004
- News
Derek Ferguson
release — about the length of time it takes for a perfect digital copy to make the rounds on the Internet. “It’s changed the spending levels. It’s changed the whole process of breaking in new acts.” “Music is so powerful that we’re looking for other ways to View Details
- 18 Jul 2019
- Lessons from the Classroom
The Internet of Things Needs a Business Model. Here It Is
says, companies need to be clear about what they offer customers, and be prepared to pursue innovative business models to monetize it. Oftentimes, it’s not immediately obvious how connected devices can help make a customer more efficient.... View Details
- 01 Dec 2022
- News
Full Court Press
to do, inspiration is really key. Whether it’s getting more kids to play the game, getting fans to be excited about the game, getting people to help us monetize the game, or getting other people to invest their money to grow... View Details
Keywords: Dan Morrell
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
it to target its efforts toward specific communities and around specific visitor interests based on their clicks. Tate has also experimented with monetizing digital content directly, by either charging for apps or linking content to... View Details
- Web
Harvard Business School
Google's monetization strategies for advertisers and publishers across all verticals. She's held senior sales management positions at Google since 2006, overseeing strategy and business plan development for automotive, finance, and... View Details
- 01 Mar 2018
- News
Every Trick in the Book
who emphasizes that BookHampton faces particular challenges as a year-round business in a summer community. “Creating community and hosting events—it’s tough to monetize those things. Most bookstores are at breakeven.” Kathryn Grantham... View Details
Keywords: April White
- 01 Sep 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Monetizing IP: The Executive’s... View Details
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered What are the keys to monetizing IP? How should I think about file-sharing... View Details
Keywords: Re: Multiple Faculty
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and... View Details
- 13 Jan 2003
- Research & Ideas
Making Biotech Work as a Business
low return. He also offered strategic pointers for companies immersed in the field. Suddenly, with the ability to monetize IP, there was a new freedom.— Gary P. Pisano At moments during Pisano's talk, titled "The Biomedical... View Details
- Web
Managing Customers for Growth - Course Catalog
companies on customer acquisition, retention, and monetization strategies. Investors and Analysts evaluating business growth trajectories and customer lifetime value. Product Managers and Marketing Professionals who need to understand... View Details
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
Q: If you were in charge, how would you monetize Pokémon Go? Shih: With so many people looking for spots to collect these things, the platform’s ability to pull traffic to particular locations is innovative and completely unique, and... View Details