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Show Results For
- All HBS Web
(278)
- People (1)
- News (41)
- Research (218)
- Multimedia (6)
- Faculty Publications (137)
- 07 Apr 2022
- Blog Post
Product Management at HBS: Roll Up Your Sleeves and Learn by Doing
interviews and resume reviews with some of the amazing product leaders in Professor Perri’s network built a new kind of confidence in myself and the upcoming hiring process. And finally, my semester-culminating project, where I dissected a video game’s design and View Details
- 29 Jul 2022
- Research & Ideas
Will Demand for Women Executives Finally Shrink the Gender Pay Gap?
executives who are aware of [the scarcity effect] have negotiated remarkable compensation agreements. I think that the phenomenon is very real, and the few women who’ve figured it out have monetized it nicely.” Although the prospect of a... View Details
Keywords: by Kristen Senz
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
- 01 Mar 2004
- News
Derek Ferguson
release — about the length of time it takes for a perfect digital copy to make the rounds on the Internet. “It’s changed the spending levels. It’s changed the whole process of breaking in new acts.” “Music is so powerful that we’re looking for other ways to View Details
- 01 Dec 2022
- News
Full Court Press
to do, inspiration is really key. Whether it’s getting more kids to play the game, getting fans to be excited about the game, getting people to help us monetize the game, or getting other people to invest their money to grow... View Details
Keywords: Dan Morrell
- Web
Courses by Faculty Unit - Course Catalog
McGee Spring 2025 Q3Q4 3.0 IFC: Japan; Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell January 2025 J 3.0 Managing Customers for Growth Eva Ascarza Fall 2024 Q2 1.5 Pricing Strategy: Monetizing... View Details
- 18 Jul 2019
- Lessons from the Classroom
The Internet of Things Needs a Business Model. Here It Is
says, companies need to be clear about what they offer customers, and be prepared to pursue innovative business models to monetize it. Oftentimes, it’s not immediately obvious how connected devices can help make a customer more efficient.... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
it to target its efforts toward specific communities and around specific visitor interests based on their clicks. Tate has also experimented with monetizing digital content directly, by either charging for apps or linking content to... View Details
- 01 Mar 2018
- News
Every Trick in the Book
who emphasizes that BookHampton faces particular challenges as a year-round business in a summer community. “Creating community and hosting events—it’s tough to monetize those things. Most bookstores are at breakeven.” Kathryn Grantham... View Details
Keywords: April White
- Web
Harvard Business School
Google's monetization strategies for advertisers and publishers across all verticals. She's held senior sales management positions at Google since 2006, overseeing strategy and business plan development for automotive, finance, and... View Details
- 01 Sep 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Monetizing IP: The Executive’s... View Details
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered What are the keys to monetizing IP? How should I think about file-sharing... View Details
Keywords: Re: Multiple Faculty
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
questions about the continuing reign of email and how to put it to use in any industry. How is email monetization different from web optimization? Email monetization places pay-per-click ads directly into... View Details
Keywords: Jen McFarland Flint
- 08 Jan 2016
- Research & Ideas
Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?
be able to monetize their newly acquired levels of performance, either with their team or elsewhere. On the football field In the football world, Coach Belichick is known for meticulous attention to detail and for his defensive strategy.... View Details
- 13 Jan 2003
- Research & Ideas
Making Biotech Work as a Business
low return. He also offered strategic pointers for companies immersed in the field. Suddenly, with the ability to monetize IP, there was a new freedom.— Gary P. Pisano At moments during Pisano's talk, titled "The Biomedical... View Details
- 30 Jun 2014
- Blog Post
Cambridge to Nairobi
combination of product management and business development, helping the company to monetize and think through feature development of a new mapping platform. I’m thrilled by the opportunity and the level of responsibility I’ll have. I’ll... View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and... View Details
- 11 Jun 2016
- News
Navigating Fertility Clinics with a Click
former partner at Sequoia Capital. “In the early years, they all build an audience, not revenue. The good ones are rewarded for patience and not trying to monetize early.” READ MORE View Details
- 01 Jun 2014
- News
FIELD 2 in Accra
multimedia company, devise a monetization strategy for its online presence, primarily by gathering information about the viewing habits of young, well-educated, upscale consumers. A key finding that emerged from their surveys, conducted... View Details
- Profile
Annora Wang
half will be strategy work for various divisions. In entertainment, digital video is causing so much disruption. Media companies need to find new ways to deliver content to millennials. I want to help companies figure out how to continue to View Details
Keywords: Entertainment / Media