Publications

March 2006
Module Note

Exchange Rates and Firms

By: Mihir A. Desai and Kathleen Luchs

Describes a core module in the International Finance course at Harvard Business School. The module focuses on how firms identify, measure, and manage currency exposures. The cases first introduce students to foreign exchange exposures and the tools used to manage... View Details

Keywords: International Finance; Currency Exchange Rate; Corporate Finance

April 2006
Module Note

Cross-Border Financial Opportunities

By: Mihir A. Desai and Kathleen Luchs

Describes the fifth module in the International Finance course at Harvard Business School. This module explores how segmented capital markets create financing opportunities for firms and the mechanisms that evolve to take advantage of those opportunities. The issues... View Details

Keywords: Opportunities; Capital Markets; Decisions; International Finance; Motivation and Incentives; Taxation

October 2005 (Revised March 2006)
Module Note

Rethinking Positioning

By: Youngme E. Moon

Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy. View Details

Keywords: Product Positioning; Brands and Branding; Marketing

March 2006 (Revised April 2008)
Module Note

Conceptualizing the Customer Operating Role

By: Frances X. Frei

The module introduces students to the concept and implications of a customer operating role. Building on the first year operations curriculum in which only employees' and machines' operating roles are considered, it provides the additional perspectives needed to bring... View Details

Keywords: Customers; Performance Efficiency; Perspective; Management Analysis, Tools, and Techniques; Service Operations

April 1999
Teaching Note

Issues in Technology Strategy TN

By: Clayton M. Christensen

Provides instructors with an overview for the module in the Managing Innovation course, Issues in Technology Strategy. Provides an overview of the frameworks introduced in the module that can help managers in their efforts to formulate strategies relating to several... View Details

Keywords: Decisions; Investment; Innovation and Management; Innovation Strategy; Research; Technology Adoption; Technology Industry

Teaching Interest

Overview

Professor Mukunda teaches Leadership and Organizational Behavior (LEAD.) This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The first modules examine teams, individuals, and networks in the context... View Details

April 2016
Teaching Note

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details

Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry

13 Jan 2012
Working Paper Summaries

The Impact of Modularity on Intellectual Property and Value Appropriation

Keywords: by Carliss Y. Baldwin & Joachim Henkel

Research Summary

Teaching Information Technology

Upton is also developing a tutorial and a case-based module for the MBA program, as well as external audiences. The objective of this work is to develop materials that provide general managers with sufficient knowledge of Information Systems to be effective in the... View Details

January 2005 (Revised August 2007)
Exercise

Letter Writing Exercise

By: Frances X. Frei and Hanna Rodriguez-Farrar

Provides an opportunity for students to experience first-hand how service companies respond to customer feedback. The corresponding module note further describes the exercise. View Details

Keywords: Customer Focus and Relationships; Communication; Service Industry

June 2024
Module Note

Assets, Resources, and Capabilities

By: David J. Collis

This module note explores why we need to study resources, what resources are, how we know they are valuable, and what a resource-based strategy requires. View Details

Keywords: Corporate Strategy

December 2005 (Revised March 2006)
Module Note

Rethinking Customer Satisfaction

By: Youngme E. Moon

Outlines the structure and content of a six-session module that explores the negative dynamics that can result when firm profitability becomes disconnected from customer satisfaction. View Details

Keywords: Customer Satisfaction

December 2005 (Revised February 2006)
Background Note

How do firms change their strategies successfully?

By: Jan W. Rivkin

The last of four module notes for students taking an advanced course on competitive strategy. Examines patterns that distinguish successful strategic change efforts from unsuccessful ones. View Details

Keywords: Competitive Strategy

March 2006
Course Overview Note

International Finance: A Course Overview Note

By: Mihir A. Desai

Describes the International Finance course at Harvard Business School, which argues that the forces of globalization have fundamentally changed the scope and activities of firms, thereby altering the practice of finance within these firms. As a consequence of an... View Details

Keywords: Multinational Firms and Management; Business Ventures; Integration; Change Management; Decision Choices and Conditions; Investment; Risk Management; Competitive Advantage; Motivation and Incentives; International Finance; Capital Markets

December 2005 (Revised February 2006)
Background Note

Where do successful strategies come from?

By: Jan W. Rivkin

The second of four module notes for students taking an advanced course on competitive strategy. Presents concepts and techniques to help students understand the origins of effective strategies. View Details

Keywords: Competitive Strategy

March 2023
Module Note

Communication as a Trusted Advisor

By: David G. Fubini and Patrick Sanguineti

A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Communication as a Trusted Advisor" provides best practices for communicating as an advisor across multiple contexts. View Details

Keywords: Communication

August 2011
Module Note

Assessing the Legal Climate for Entrepreneurship

By: Lena G. Goldberg

This module note briefly reviews several approaches to assessing the link between law and specific rules and regulations and a favorable climate for entrepreneurship and economic growth. View Details

Keywords: Economic Growth; Entrepreneurship; Governing Rules, Regulations, and Reforms; Law

June 2009 (Revised March 2011)
Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse

This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details

Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity

October 1989 (Revised November 2006)
Background Note

Deployment, Focus, and Measuring Effectiveness

By: Frank V. Cespedes

Written for a module in the Marketing Implementation course (second-year MBA elective). Offers a framework for considering relevant factors that affect sales force deployment and criteria for measuring sales effectiveness and the conduct of field marketing efforts. View Details

Keywords: Performance Effectiveness; Sales; Marketing