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Modules
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- September 2005 (Revised October 2005)
- Module Note
The Marketing of Innovations: Module II: The Psychology of Innovations
- April 2005
- Module Note
Team Processes: Instructor's Overview
Describes the cases and exercises that comprise the Team Processes module of the Leading Teams course. Also describes the sequence in which the materials are used, along with the connections and transitions among the materials. View Details
- April 2005 (Revised April 2005)
- Background Note
Corporate Strategy: Course Introduction
By: Bharat N. Anand
Describes the objectives of the Corporate Strategy course; the conceptual framework used in the course; some central principles of corporate strategy that emerge from this framework; and the modular structure of the course, together with the topics each module covers. View Details
- March 2005 (Revised June 2006)
- Case
Sun Microsystems, Inc.: Web Services Strategy
By: Thomas R. Eisenmann and Fernando Suarez
Microsoft and IBM have excluded Sun Microsystems from the board of the Web Services Interoperability Organization (WS-I), an industry consortium that will shape the evolution of Web services standards. Sun managers must decide whether to join WS-I as a contributing... View Details
- January 2005 (Revised August 2007)
- Exercise
Letter Writing Exercise
By: Frances X. Frei and Hanna Rodriguez-Farrar
Provides an opportunity for students to experience first-hand how service companies respond to customer feedback. The corresponding module note further describes the exercise. View Details
- January 2005 (Revised March 2008)
- Exercise
New Service Design Exercise
By: Frances X. Frei
Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic... View Details
- December 2004 (Revised December 2009)
- Module Note
Module III: Moral Leadership Class Summaries
By: Sandra J. Sucher
Presents summaries for the The Moral Leader course. View Details
- November 2004
- Tutorial
Principles of Microeconomics for Strategists
By: Felix Oberholzer-Gee, Pai-Ling Yin and Elizabeth Raabe
Reviews microeconomic principles from a business strategy perspective, using the digital music industry as context. Contains three modules: demand, supply, and equilibrium. The demand module discusses the willingness to pay, market demand, price elasticity, and... View Details
- November 2004 (Revised April 2010)
- Module Note
Module II: Moral Reasoning Class Summaries
By: Sandra J. Sucher
Presents class summaries for the The Moral Leader course. View Details
- October 2004 (Revised July 2006)
- Background Note
The Professional Services Course
By: Ashish Nanda
Outlines the conceptual framework, module structure, and service flow of an MBA course on professional services. View Details
- September 2004 (Revised November 2012)
- Module Note
Module I: Moral Challenge Class Summaries
By: Sandra J. Sucher
What is a moral challenge? Explores four main types of moral challenge: the challenge of survival, the conflict between "two rights," a moral dilemma—or situation in which it is impossible to satisfy conflicting moral obligations and commitments—and the challenge of... View Details
- October 2003 (Revised November 2003)
- Module Note
Organizing to Learn Module Note
By: Amy C. Edmondson
Teaches a framework for managing in dynamic or uncertain organizational contexts, designed for either MBA or Executive Education courses. Offers a new perspective on how managers can help stimulate and guide a collective learning process in their organizations. The... View Details
- September 2003
- Module Note
Managing the Competing Goals of Work and Life
By: Leslie A. Perlow
Outlines how instructors can facilitate discussion within the Managing the Competing Goals of Work and Life module to encourage students to begin a process of self-assessment that focuses on personal values, career development needs, and workplace culture. View Details
- August 2003 (Revised August 2024)
- Case
Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment
By: Regina E. Herzlinger and John McDonough
Many health care innovations appear successful; but fail. This is the first case in the Innovating Health Care course that investigates how to create successful health care innovations. It is part of the first module in the course. This module focuses on how to... View Details
- June 2003
- Module Note
Managing Segments-Module Note
By: Das Narayandas
Describes the Managing Segments module of the Business Marketing course. View Details
- June 2003
- Module Note
Control in Inter-organizational Settings
By: V.G. Narayanan
Describes the main themes of the module on control in interorganizational settings, which instructors can teach as part of a second-year MBA course on control. Identifies the root causes of control problems in interorganizational settings and identifies principles for... View Details
- June 2003
- Module Note
Design and Implementation of Activity-Based Cost Systems
By: V.G. Narayanan
Describes the main themes of the module on the design and implementation of an activity-based costing (ABC) system. Instructors can teach this module to second-year MBA students who have been exposed to activity-based costing in their first-year core accounting... View Details
Keywords: Cost Accounting
- May 2003
- Module Note
Building Capabilities for Experimentation, Learning, and Prototyping
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on managing experimentation, learning, and prototyping in the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Shows how... View Details
- May 2003
- Module Note
Managing Development Networks
By: Stefan H. Thomke
Describes the concepts and pedagogy for a module on understanding and managing product development networks between firms and within firms and among products themselves. Introduces students to the increasingly important role of networks in the development of new... View Details
- May 2003
- Module Note
Product Development Process Design and Improvement
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details