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      • Faculty Publications  (199)

      MethodologyRemove Methodology →

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      • January 2004 (Revised February 2005)
      • Background Note

      A Note on Methodological Fit in Management Field Research

      By: Amy C. Edmondson and Stacy McManus
      To use in doctoral-level management courses on the design of field research methods. Advocates the importance of fit, or internal consistency, among the different elements of a field research project. Although the scientific method provides an essential framework for... View Details
      Keywords: Management; Research
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      Edmondson, Amy C., and Stacy McManus. "A Note on Methodological Fit in Management Field Research." Harvard Business School Background Note 604-072, January 2004. (Revised February 2005.)
      • December 2003 (Revised October 2006)
      • Case

      Globalizing the Cost of Capital and Capital Budgeting at AES

      By: Mihir A. Desai and Douglas Kurt Schillinger
      With electricity generating businesses around the world, AES Corp. is seeking a methodology for calculating the cost of capital for its various businesses and potential projects. In the past, AES used the same cost of capital for all of its capital budgeting, but the... View Details
      Keywords: International Finance; Risk Management; Globalized Firms and Management; Cost of Capital; Valuation; Emerging Markets; Foreign Direct Investment; Capital Budgeting; Energy Industry; South America
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      Desai, Mihir A., and Douglas Kurt Schillinger. "Globalizing the Cost of Capital and Capital Budgeting at AES." Harvard Business School Case 204-109, December 2003. (Revised October 2006.)
      • October 2003 (Revised April 2006)
      • Background Note

      Moral Reasoning: A Practical Guide for Leaders

      By: Sandra J. Sucher
      We encounter moral or ethical challenges in our professional lives, in our close relationships, and as members of the broader communities that we are part of. This methodology demonstrates how moral reasoning works and how it can be integrated into a problem-solving... View Details
      Keywords: Decision Making; Moral Sensibility; Management Systems; Problems and Challenges; Civil Society or Community
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      Sucher, Sandra J. "Moral Reasoning: A Practical Guide for Leaders." Harvard Business School Background Note 604-054, October 2003. (Revised April 2006.)
      • 1 May 2003
      • Conference Presentation

      Methodological Fit in Management Research

      By: A. Edmondson
      Keywords: Management; Research
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      Edmondson, A. "Methodological Fit in Management Research." Kurt Lewin Instituut, Amsterdam, The Netherlands, May 1, 2003.
      • 2003
      • Conference Paper

      Follow the Money: What Really Drives Technology Innovation in Construction

      By: John D. Macomber
      Technology enthusiasts, academics, and software companies remain concerned about the slow pace of innovation in the construction industry. Tools are widely available that seem to provide eminently sensible and clearly apparent improvement to the process of design and... View Details
      Keywords: Buildings and Facilities; Technological Innovation; Construction; Design; Performance Improvement; Motivation and Incentives; Knowledge Management; Adoption; Business Model; Capital Structure; Supply Chain
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      Macomber, John D. "Follow the Money: What Really Drives Technology Innovation in Construction." Paper presented at the American Society of Civil Engineers, 2003.
      • 01 Dec 2002
      • Conference Presentation

      Methodological Fit in Organizational Field Research: A Framework

      By: A. Edmondson
      Keywords: Organizations; Research; Framework
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      Edmondson, A. "Methodological Fit in Organizational Field Research: A Framework." Paper presented at the MIT Organization Studies Seminar, December 01, 2002.
      • March 2001 (Revised September 2002)
      • Case

      Merck Latin America (A)

      By: Michael Beer and James Weber
      Introduces Grey Warner, the vice president of Merck's Latin America region, and his efforts to improve the organizational effectiveness of the region and to introduce a more global business culture and values. Discusses Merck's ethics and values, its Latin American... View Details
      Keywords: Organizational Culture; Ethics; Business Processes; Strategic Planning; Change Management; Values and Beliefs; Globalized Firms and Management; Employee Relationship Management; Business Strategy; Government and Politics; Economy; Pharmaceutical Industry; Latin America
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      Beer, Michael, and James Weber. "Merck Latin America (A)." Harvard Business School Case 401-029, March 2001. (Revised September 2002.)
      • February 2001 (Revised June 2002)
      • Case

      Customer Value Measurement at Nortel Networks--Optical Networks Division

      By: Das Narayandas
      Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details
      Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry
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      Narayandas, Das. "Customer Value Measurement at Nortel Networks--Optical Networks Division." Harvard Business School Case 501-050, February 2001. (Revised June 2002.)
      • December 1999 (Revised November 2003)
      • Background Note

      Pricing: A Value-Based Approach

      By: Robert J. Dolan
      Presents a framework for determining prices for products and services in concert with the value provided to customers. Discusses methodologies for estimating customer value. View Details
      Keywords: Price; Customers
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      Dolan, Robert J. "Pricing: A Value-Based Approach." Harvard Business School Background Note 500-071, December 1999. (Revised November 2003.)
      • April 1999 (Revised August 2000)
      • Case

      Compaq Computer: Focus Groups

      By: David E. Bell and Ann Leamon
      Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with... View Details
      Keywords: Selection and Staffing; Management Analysis, Tools, and Techniques; Product Design; Outcome or Result; Corporate Strategy; Computer Industry
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      Bell, David E., and Ann Leamon. "Compaq Computer: Focus Groups." Harvard Business School Case 599-092, April 1999. (Revised August 2000.)
      • August 1998 (Revised July 2002)
      • Case

      Innovation at 3M Corporation (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
      Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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      Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
      • January 1998 (Revised January 1999)
      • Background Note

      A Note on Valuation in Entrepreneurial Ventures

      By: Paul A. Gompers
      Discusses various valuation methodologies for analyzing entrepreneurial firms. Gives a description of the methodologies and describes when each method is appropriate. View Details
      Keywords: Valuation; Business Ventures; Entrepreneurship
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      Gompers, Paul A. "A Note on Valuation in Entrepreneurial Ventures." Harvard Business School Background Note 298-082, January 1998. (Revised January 1999.)
      • 1998
      • Article

      Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods

      By: Malcolm Baker, E. S. Mayfield and John Parsons
      This paper provides an introduction to alternative models of uncertain commodity prices. A model of commodity price movements is the engine around which any valuation methodology for commodity production projects is built, whether discounted cash flow (DCF) models or... View Details
      Keywords: Asset Pricing; Goods and Commodities; Price; Risk and Uncertainty; Valuation; Production; Projects; Cash Flow
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      Baker, Malcolm, E. S. Mayfield, and John Parsons. "Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods." Energy Journal 19, no. 1 (1998): 115–148.
      • 1998
      • Journal Article

      Ford's Model-T: Pricing over the Product Life Cycle

      By: Ramon Casadesus-Masanell
      The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
      Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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      Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
      • 1998
      • Article

      Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance

      By: J. Ruscio, D. M. Whitney and T. M. Amabile
      This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one... View Details
      Keywords: Creativity; Cognition and Thinking; Behavior
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      Ruscio, J., D. M. Whitney, and T. M. Amabile. "Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance." Creativity Research Journal 11, no. 3 (1998): 243–263.
      • 1997
      • Working Paper

      A Methodology for Retailing Analysis

      By: David E. Bell
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      Bell, David E. "A Methodology for Retailing Analysis." Harvard Business School Working Paper, No. 98-030, October 1997.
      • May 1997
      • Teaching Note

      Managing Product Development: Matching Technology with Context, Instructor's Note

      By: Marco Iansiti
      This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details
      Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques
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      Iansiti, Marco. "Managing Product Development: Matching Technology with Context, Instructor's Note." Harvard Business School Teaching Note 697-103, May 1997.
      • May 1997
      • Teaching Note

      Product Development Foundations, Instructor's Note

      By: Marco Iansiti
      As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details
      Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development
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      Iansiti, Marco. "Product Development Foundations, Instructor's Note." Harvard Business School Teaching Note 697-105, May 1997.
      • 1996
      • Working Paper

      The American Business Tradition: In Search of a Methodology

      By: R. S. Tedlow
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      Tedlow, R. S. "The American Business Tradition: In Search of a Methodology." Harvard Business School Working Paper, No. 97-032, November 1996.
      • November 1994 (Revised October 2011)
      • Background Note

      Innovation: A Customer-Driven Approach

      By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
      Provides a selection of methodologies for the investigation of user needs, concept development, and product design. View Details
      Keywords: Customer Relationship Management; Product Design
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      Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
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