Memory - Publications - Faculty & Research

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

thoughts occur as images. Most thought, emotion and learning occur without awareness. Emotion and reason are equally important. Cognition is embodied. Memory is story-based and readily distorted. A sample study does not require a huge... View Details

Keywords: by Martha Lagace

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

as big an impact on strategy as corporate-level managers. One of the examples we use in the book is Intel. While the corporate office continued to conceive of Intel as a memory chip company, an operating rule in their manufacturing... View Details

Keywords: by Martha Lagace

23 Feb 2015
Research & Ideas

How to Break the Expert’s Curse

Unfortunately, though, experts frequently make lousy teachers. Experts are sometimes so steeped in expertise that they don't remember what it was like to be a newbie—in terms of both how much they knew and how they felt back then. The View Details

Keywords: by Carmen Nobel; Education

30 Jun 2008
Research & Ideas

Rethinking Retirement Planning

place an undue burden on workers who don't have the interest, time, or expertise to manage their finances. A pioneer in translating finance and mathematics into practical, Wall Street-ready models, Merton was awarded the 1997 Nobel View Details

Keywords: by Julia Hanna; Banking; Financial Services

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

about processing speed. We also have the capacity to store programs in memory without having to access data from the disc. EE: Does a clear-cut strategy exist for achieving success in supply chain management? Raman: To provide a partial... View Details

Keywords: by Staff

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

the brand—might stick with the viewer for a long time. "When entertainment creates an emotional connection, it leaves a lasting effect on our minds," Teixeira says. "Psychologists have shown that emotions are memory markers, and if you... View Details

Keywords: by Carmen Nobel; Advertising

12 Feb 2001
Research & Ideas

John Irving’s Lessons for Business

as well as how to nurture creativity, both in individuals and in organizations. Amabile interviewed John Irving in 1986, when he agreed to share memories of his childhood as part of a research project Amabile was conducting on children... View Details

Keywords: by Mallory Stark & Martha Lagace

17 Jun 2014
First Look

First Look: June 17

their memory of everyday events. By documenting the present, people provide themselves with the opportunity to rediscover mundane moments that may otherwise have been forgotten. Publisher's link:... View Details

Keywords: Sean Silverthorne

16 Feb 2016
First Look

February 16, 2016

mortgages, accumulating twice the holdings of more seasoned managers. Moreover, inexperienced managers who personally experienced severe or recent adverse investment outcomes behaved more like seasoned managers. Training and institutional View Details