Media Relations - Publications - Faculty & Research

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

Citation

Educators

Purchase

07 Mar 2017
First Look

First Look at New Research, March 7

in press Academy of Management Annals Scaling: Organizing and Growth in Entrepreneurial Ventures By: DeSantola, Alicia, and Ranjay Gulati Abstract—Entrepreneurial ventures face unique challenges related to growth, particularly in the... View Details

Keywords: Sean Silverthorne

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

backgrounds. One media executive predicted that in five years, engineers would comprise a third of his company’s workforce. Today, digital transformation requires upskilling all employees so they can harness digital tools and data.... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

Web

Policies, Rules & Guidelines | About

During Course Activities The purpose of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media)... View Details

Web

Business & Environment - Faculty & Research

experimental methods to further demonstrate causality and to consider the effects of potential moderators. These findings have implications for decisions related to product pricing, placement and assortment, store layout, and the choice... View Details

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

Web

2023 Reunion Presentations - Alumni

Professor Choudhury studies the future of work, in particular how remote work, hybrid work, and work-from-anywhere is changing the geography of work. His talk will cover two related topics: Why organizations should embrace a flexible... View Details

2024
Working Paper

Social Movements and Public Opinion in the United States

By: Amory Gethin and Vincent Pons

Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes.... View Details

Keywords: Attitudes; Social Issues; Voting; Public Opinion; Social Media

Citation

Find at Harvard

Register to Read

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

will likely fail.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: diane39] Related Reading: Digital Change: Lessons from the... View Details

Keywords: by Kristen Senz; Media & Broadcasting; Media & Broadcasting

February 2021
Supplement

HNA Group: Global Excellence with Chinese Characteristics (C)

By: William C. Kirby, Billy Chan and John P. McHugh

July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking to no. 170, an improvement of over 200 positions from the year prior. Yet earlier that same July, the mysterious... View Details

Keywords: Conglomerate; Airline Industry; Coronavirus; Financial Risk; Debt; Bankruptcy; Global Strategy; Restructuring; Health Pandemics; Financial Markets; Organizational Change and Adaptation; Financial Condition; Globalized Firms and Management; Business and Government Relations; Air Transportation Industry; Financial Services Industry; China

Citation

Purchase

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the face of the beauty industry,... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

Web

Research Services - Faculty & Research

management. Services include fact checking, literature reviews, data source consultation and purchasing as well as data manipulation and analysis. HBS also hosts the world’s preeminent collection of unique Historical Collections related... View Details

Web

Hidden Workers, Untapped Talent - Managing the Future of Work

of these groups of hidden workers report that these workers are more loyal and perform better on several key metrics compared to traditional sources of talent. With many companies facing a talent shortage, hiring these hidden workers may be the solution. Read the... View Details

Web

Business History - Faculty & Research

American chemical industries until the 1970s, when the two German firms diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in... View Details

Web

Leadership Initiative - Leadership

multinational environments she has built a reputation for innovative strategic thinking and transformational leadership. Most recently, Ann served as Wētā FX’s Global Head of Talent and Animation Production. In this role, she oversaw all talent View Details

21 Oct 2022
Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details

Keywords: by Scott Van Voorhis

Web

Topics - HBS Working Knowledge

Model (23) Business Offices (4) Business Plan (2) Business Processes (4) Business Startups (39) Business Strategy (31) Business Units (1) Business Ventures (153) Business and Community Relations (8) Business and Government View Details

20 Nov 2017
Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

other local businesses, for example. The ABA also strengthened the collective identity of indie bookstores by helping its members share best practices, such as how to use social media to promote special events. Raffaelli plans to release... View Details

Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail

22 Nov 2011
First Look

First Look: November 22

ownership of local businesses in related industries (e.g., those sharing similar labor needs, industries related via input-output markets) predict greater relative female entry rates even after controlling... View Details

Keywords: Sean Silverthorne

2018
Chapter

Why Do So Many Chinese Students Come to the United States?

By: William C. Kirby

Many books offer information about China, but few make sense of what is truly at stake. The questions addressed in this unique volume provide a window onto the challenges China faces today and the uncertainties its meteoric ascent on the global horizon has provoked.... View Details