Filter Results:
(228)
Show Results For
- All HBS Web
(456)
- People (3)
- News (110)
- Research (228)
- Events (5)
- Multimedia (3)
- Faculty Publications (120)
Show Results For
- All HBS Web
(456)
- People (3)
- News (110)
- Research (228)
- Events (5)
- Multimedia (3)
- Faculty Publications (120)
Sort by
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what has folks in the View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
business practitioners in writing, the best bet may be to write articles for industry trade magazines, mainstream business journals, or op-eds for newspapers, all of which are hurting for good content these days. Researchers who don’t... View Details
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
panelists where search competitors could gain the most distinct advantage. "I think for us at Yahoo right now, we see an opportunity in helping users manage their personal information," said Bradley Horowitz, director of Yahoo's View Details
Keywords: by Julie Jette
- 06 Mar 2007
- First Look
First Look: March 6, 2007
this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457 Brightcove, a technology and services provider to content owners in the... View Details
Keywords: Martha Lagace
- 29 Apr 2008
- First Look
First Look: April 29, 2008
and even remade as movies have come to dominate mainstream media content. At media giant Sony, Ken Munekata, CEO of Sony Pictures Entertainment (SPE), and Atsushi Fukuda, President of Sony Digital... View Details
Keywords: Martha Lagace
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which... View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
favorite songs.” Harvard Business School professor Anita Elberse, who does much of her business research on the entertainment industry, looked at the clash between bundles and digital distribution, and the effect on media and... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
Weaver lists Facebook, Apple, and Progressive Insurance as other examples of successful curators. In the case of Facebook, he argues that the social media giant is wildly successful in part because it exacts precision over how users... View Details
Keywords: by Carmen Nobel
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
so that volunteers (often customers, but also others) can easily contribute content (opinions and ratings for Zagat guides), "stuff for sale" (eBay online marketplace), behavioral data (Google's search engine algorithm), and... View Details
Keywords: by Jim Heskett
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Psychology The Downside of Downtime: The Prevalence and Work Pacing Consequences of Idle Time at Work By: Brodsky, Andrew, and Teresa M. Amabile Abstract—Although both media commentary and academic research have focused much attention on... View Details
Keywords: Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of scale from View Details
Keywords: Sean Silverthorne
- 04 Apr 2017
- First Look
First Look at New Research, April 4
activists (e.g., social movement organizations vs. religious groups and activist investors) rely on dissimilar tactics (e.g., boycotts and protests vs. lawsuits and proxy votes). Further, we show how protests and boycotts drag companies “through the mud” with View Details
Keywords: Sean Silverthorne
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details
Keywords: by George Riedel
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent, working to promote gender equality within the company and a new... View Details
Keywords: Dina Gerdeman
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
content themselves with thinking that even if there isn't an immediate payoff for doing the right thing, then at least the goodwill they build up with the public will provide a buffer to offset negative publicity when something goes... View Details
- 12 Apr 2016
- First Look
April 12, 2016
Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable... View Details
Keywords: Sean Silverthorne
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
comScore. Apps suck up the majority of that time. In fact, app usage alone comprises 52 percent of total digital media engagement, according to comScore. So how do companies profit from the fact that mobile users are more engaged than... View Details
- 07 Jun 2011
- First Look
First Look: June 7
indicated which topics were being searched and created content accordingly. Demand treated its 5,000 online articles published per day as an investment, not a cost, a reversal of the traditional media model.... View Details
Keywords: Sean Silverthorne
- 15 Nov 2011
- First Look
First Look: November 15
Authors:Leslie K. John, George Loewenstein, and Drazen Prelec Publication:Psychological Science (forthcoming) Abstract Cases of clear scientific misconduct have received significant media attention recently, but less flagrant... View Details
Keywords: Sean Silverthorne