Filter Results:
(505)
Show Results For
- All HBS Web
(1,953)
- People (20)
- News (505)
- Research (904)
- Events (5)
- Multimedia (21)
- Faculty Publications (433)
Show Results For
- All HBS Web
(1,953)
- People (20)
- News (505)
- Research (904)
- Events (5)
- Multimedia (21)
- Faculty Publications (433)
Sort by
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer criticism is always necessarily... View Details
Keywords: April White
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- 15 Jun 2021
- News
The Path out of Polarization
“Everybody Knows: Russia and the Election,” Professors Rawi Abdelal and Rafael Di Tella examine the shifting media landscape and geopolitics that contributed to this moment. Di Tella is an economist who has studied Latin American... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 01 Dec 2013
- News
Case Study: Citizen Buffett
INK-STAINED ORACLE: Buffett's Media General bid focused on small-town papers. AP Photo/Nati Harnik by Deborah Blagg In 2012, legendary investor Warren Buffett made a bid to buy a troubled Southeastern US newspaper View Details
- 11 Jan 2018
- News
Taking the High Road
James Cash is the James E. Robison Professor of Business Administration, Emeritus. In this interview, he advocates for patience and understanding in a world of instantaneous media and rapid-fire social and... View Details
- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super Bowl week. That included... View Details
- 27 Apr 2015
- News
“A Unique Leadership Experience”
Dressed in cargo shorts and a black Harvard Business School t-shirt, Terry Virts (GMP 11) addressed the current General Management Program students via videoconference in the Spangler Auditorium. As Virts answered the first question, he... View Details
- 15 Jun 2021
- News
Elevator Pitch: Dress Code
around each user. Leveraging AI and machine learning, the app uses a sophisticated algorithm to streamline and personalize a dynamically adaptive online feed of potential purchases based on yes or no responses to simple questions, getting smarter with every answer.... View Details
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
“Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s... View Details
Keywords: Julia Hanna
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
ALL IN: The bigger the bet Hollywood makes, the better. Photo courtesy of Anita Elberse Offstage at a Lady Gaga concert seems an unlikely place for academic fieldwork. But that's exactly the kind of environment that allows Anita Elberse to examine firsthand the nuances... View Details
- 10 Jul 2024
- News
Next Level
Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in... View Details
Keywords: Catherine O’Neill Grace
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and project managing. Without a huge... View Details
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
The Pokemon GO craze swept across the HBS campus in the last few weeks and it’s also gotten the attention of HBS alumni around the world. Beyond sharing the fun of capturing the game’s many little monsters, alumni also are taking note of its rapid spread and... View Details
Keywords: Arts, Entertainment
- 15 Dec 2015
- News
The Year in Ideas 2015
From social media to the grocery store to the corner office and all the way to the stratosphere, the research and entrepreneurial adventures HBS faculty, doctoral students and alumni undertook this year have changed the way we understand... View Details
- 11 Jan 2019
- News
Case Study: Beating Bias
The idea for the Portland, Oregon-based startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of disbelief from his eyes and realized he had completely misjudged the results of the election. A View Details
Keywords: Jen McFarland Flint
- 01 Sep 2003
- News
Sharon Patrick
Sharon L. Patrick draws a bright line between the financials of a business and its architecture — its economics and business model. It’s the latter that tells her what makes the financials tick and drives... View Details
- 06 Dec 2021
- News
What's the Word?
She·sesh·un (noun) Ly·ing flat (verb) Post·cook·ie (adj.) Bi·o·rev·o·loo·shun (noun) Dig·i·tul no·mad (noun) Di·ver·si·ty wa·shing (verb) Meem Stock (noun) When the price of supposedly “dull” stocks like BlackBerry and GameStop hit the roof earlier this year, driven by... View Details