Publications
Publications
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- All HBS Web
(877)
- Faculty Publications (252)
- July 2013
- Case
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
By: John A. Quelch and Diane Badame
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details
- 2013
- Article
Matching with Couples: Stability and Incentives in Large Markets
By: Fuhito Kojima, Parag A. Pathak and Alvin E. Roth
Accommodating couples has been a long-standing issue in the design of centralized labor market clearinghouses for doctors and psychologists, because couples view pairs of jobs as complements. A stable matching may not exist when couples are present. This article's main... View Details
- Winter 2013
- Article
The New Patent Intermediaries: Platforms, Defensive Aggregators and Super-Aggregators
By: Andrei Hagiu and David B. Yoffie
The patent market consists mainly of privately negotiated, bilateral transactions, either sales or cross-licenses, between large companies. There is no eBay, Amazon, New York Stock Exchange, or Kelley's Blue Book equivalent for patents, and when buyers and sellers do... View Details
- September 2012
- Supplement
Hiroshi Mikitani Reflects and Provides Early Updates on Englishnization (November, 2011)
By: Tsedal Neeley
CEO of Rakuten, Hiroshi Mikitani, candidly responds to controversial questions about his Englishnization strategy and implementation across 7,100 employees a year and a half later: Did he make an impulsive move when he mandated English as the company language? Why does... View Details
- September 2012 (Revised April 2013)
- Case
Digital Microscopy at Carl Zeiss: Managing Disruption
By: Willy Shih
Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details
- August 2012 (Revised December 2023)
- Background Note
Note on Health Insurance Coverage, Coding, and Payment
By: Regina E. Herzlinger and Jo Ellen Slurzberg
This note explains how health care technology and service innovators receive payment from government insurers, in the U.S. and abroad, and from private insurers. It describes each of the three steps needed to obtain reimbursement: coverage, coding, and payment. It also... View Details
- July 2012 (Revised August 2012)
- Case
Global Knowledge Management at Danone (A) (Abridged)
By: Amy C. Edmondson and David Lane
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
- Article
On the Correspondence of Contracts to Salaries in (Many-to-Many) Matching
In this note, I extend the work of Echenique (2012) to show that a model of many-to-many matching with contracts may be embedded into a model of many-to-many matching with wage bargaining whenever (1) all agentsʼ preferences are substitutable and (2) the matching with... View Details
- Article
Testing Substitutability
By: John William Hatfield, Nicole Immorlica and Scott Duke Kominers
We provide an algorithm for testing the substitutability of a length-N preference relation over a set of contracts X in time O(|X|3⋅N3). Access to the preference relation is essential for this result: We show that a substitutability-testing algorithm with access only... View Details
- 2012
- Chapter
Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM
By: Timothy F. Bresnahan, Shane Greenstein and Rebecca M. Henderson
We address a longstanding question about the causes of creative destruction. Dominant incumbent firms, long successful in an existing technology, are often much less successful in new technological eras. This is puzzling, since a cursory analysis would suggest that... View Details
- Article
Matching in Networks with Bilateral Contracts
By: John William Hatfield and Scott Duke Kominers
We introduce a model in which firms trade goods via bilateral contracts which specify a buyer, a seller, and the terms of the exchange. This setting subsumes (many-to-many) matching with contracts, as well as supply chain matching. When firms' relationships do not... View Details
- September 2011 (Revised February 2013)
- Case
Trucost: Valuing Corporate Environmental Impacts
By: Michael W. Toffel and Stephanie van Sice
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details
- June 2011 (Revised May 2012)
- Case
L'Oréal: Global Brand, Local Knowledge
By: Rebecca M. Henderson and Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
- March 2011 (Revised March 2011)
- Case
Horizon Blue Cross Blue Shield of New Jersey - Managing in the Shadow of Health Care Reform
Per the Patient Protection and Affordable Care Act (PPACA), which President Obama signed in 2010, states would be required to create state-wide health insurance marketplaces - the Health Benefit Exchanges (HBEs) - in which individuals and small employers could choose... View Details
- February 2011
- Case
oDesk: Changing How the World Works
By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
- 2011
- Working Paper
Individual Rationality and Participation in Large Scale, Multi-Hospital Kidney Exchange
By: Itai Ashlagi and Alvin E. Roth
As multi-hospital kidney exchange clearinghouses have grown, the set of players has grown from patients and surgeons to include hospitals. Hospitals have the option of enrolling only their hard-to-match patient-donor pairs, while conducting easily arranged exchanges... View Details
- 2010
- Working Paper
Marketplace Institutions Related to the Timing of Transactions
By: Alvin E. Roth
This paper describes the unraveling of transaction dates in several markets, including the labor markets for new lawyers hired by large law firms and for gastroenterology fellows, and the market for post-season college football bowls. Together these will illustrate... View Details
- May 2010
- Column
Block-by-Blockbuster Innovation
Executives often find themselves debating the merits of incremental innovations versus game-changers, but that's a false dichotomy, says HBR columnist Rosabeth Moss Kanter. Even if a company is lucky enough to come up with the next Kindle, Swiffer, or smartphone,... View Details
- 2010
- Working Paper
Unraveling Results from Comparable Demand and Supply: An Experimental Investigation
By: Muriel Niederle, Alvin E. Roth and M. Utku Unver
Markets sometimes unravel, with offers becoming inefficiently early. Often this is attributed to competition arising from an imbalance of demand and supply, typically excess demand for workers. However this presents a puzzle, since unraveling can only occur when firms... View Details
- February 2010
- Background Note
Marketing Analysis Toolkit: Situation Analysis
By: Thomas J. Steenburgh and Jill Avery
Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details