Publications

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01 Jun 2007
News

Faculty Research Online

Program for Leadership Development, discuss the fine points of leadership development. Visit http://hbswk.hbs.edu/item/5512.html. What’s Behind the Private-Equity Boom? More than $200 billion worth of private-equity deals were agreed to in 2006. Are public View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

July 2008 (Revised May 2009)
Teaching Note

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig

Teaching Note for 2510 View Details

Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Mathematical Methods; Marketing Channels

Web

Research - Health Care

Faculty & Research Research November 2024 Teaching Material Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams By: Debora L. Spar and Julia M. Comeau Teaching Note for HBS Case No.... View Details

25 Aug 2021
News

PRIMO 2021: An Introduction to Research

01 Dec 2011
News

Faculty Research Online

HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Hospitals; Health, Social Assistance

March 2008
Background Note

Marketing Input and Innovation Strategy

By: Elie Ofek

This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details

Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition

2019
Chapter

Behavioral Economics and Health-Care Markets

By: Amitabh Chandra, Benjamin Handel and Joshua Schwartzstein

This chapter summarizes research in behavioral health economics, focusing on insurance markets and product markets in health care. We argue that the prevalence of choice difficulties and biases leading to mistakes in these markets establish a special place for them in... View Details

Keywords: Behavioral Economics; Consumer Behavior; Economics; Health Care and Treatment; Insurance; Markets

Find at Harvard

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September 2013
Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris

In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details

Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

interesting ideas about what constitutes the best marketing strategy for a star athlete. Q: Was there anything in your research that surprised you? A: I am not sure surprised is the right word, but I was... View Details

Keywords: by Sarah Jane Gilbert; Sports

September 2015
Technical Note

FIELD 2: Situation Analysis

By: Jill Avery

In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details

Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers

Web

Leadership - Faculty & Research

can spark, organize, and/or guide action to bring about change at the societal level. Leadership Initiative The Leadership Initiative undertakes cutting-edge research and course development projects about leadership and leadership... View Details

2008
Chapter

Matching and Market Design

By: Muriel Niederle, Alvin E. Roth and Tayfun Sonmez

Matching is the part of economics concerned with who transacts with whom and how. Models of matching, starting with the Gale-Shapley deferred acceptance algorithm, have been particularly useful in studying labour markets and in helping design clearinghouses to fix... View Details

Keywords: Market Design; Marketplace Matching; Outcome or Result; Mathematical Methods

Fast Answer

HBS Alumni Research Tips: Finding Company News & Industry Research

needed. Industry Reports: ABI provides in depth research reports from BMI Research, First Research, The Economist Intelligence Unit, and others covering hundreds of markets and countries. 1. Click... View Details

January 2001 (Revised July 2003)
Case

Pharmacyclics: Financing Research & Development

By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia

Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details

Keywords: Valuation; Cash Flow; Financing and Loans; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Pharmaceutical Industry; Health Industry

Web

The Experience | Predoctoral Researchers

The Experience Work with faculty to gain experience in a variety of research methodologies. The predoctoral researcher role is designed to provide researchers with exposure to... View Details

Web

Faculty & Research - Leadership

Faculty & Research Faculty & Research February 2025 Case Hyperscaling Dreams: Ualá’s Path from Startup to Fintech Champion By: Juan Alcacer and Manuel Franck Ualá, founded by Pierpaolo Barbieri in 2017, is a... View Details

Web

Finance - Faculty & Research

actions from a nonpecuniary perspective. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large, both for stock market investors and non-investors; (ii) concerns about the... View Details

January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention