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  • February 2010
  • Supplement

Marketing Analysis Toolkit: Breakeven Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis." View Details
Keywords: Mathematical Methods; Marketing; Decisions; Planning; Marketing Strategy; Management Analysis, Tools, and Techniques
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  • October 2011 (Revised September 2014)
  • Case

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire
The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details
Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)
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  • 10 Apr 2021
  • News

Trump's Plan to Start His Own Social Media Platform Is Doomed to Failure, Say Experts

  • July 1993 (Revised November 1993)
  • Case

European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering

By: Jeffrey F. Rayport
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details
Keywords: Bonds; Marketing Strategy; Capital Markets; Banks and Banking; Banking Industry; Europe
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  • 06 Apr 2007
  • What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
Keywords: by Jim Heskett; Energy; Utilities
  • 17 Aug 2022
  • News

To Serve and Protect the Markets

Every day, in her role as the director of the Atlanta Regional Office of the Securities and Exchange Commission (SEC), Nekia Hackworth Jones (MBA 2003) stands in the breach between the $100 trillion in securities traded on U.S. equity View Details
Keywords: Margie Kelley
  • May 2009 (Revised December 2009)
  • Teaching Note

Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128 View Details
Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy
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  • 24 Apr 2014
  • News

Unlocking mobile money in emerging markets

might wish to follow her lead? “Things generally take a lot longer to implement, and you need to build certain cultural factors into your business plan and understand how best to manage those. Patience and persistence are must-haves. Find... View Details
  • Web

Marketing Awards & Honors - Faculty & Research

Singh, and Kannan Srinivasan. 2021 Eva Ascarza : Finalist for the 2021 Weitz-Winer-O'Dell Award for “The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment” ( Journal of View Details
  • 04 Mar 2002
  • What Do You Think?

Why the Bull Market in Leadership Books?

the bull market last? No. Will it create a market for new ideas, some of which will stick ...? Absolutely." These comments provoke several questions. As leaders, do we need to View Details
Keywords: by James Heskett
  • 29 Mar 2017
  • Video

David Brunell (MBA 1962) – Bringing Markets to Myanmar

  • 21 Jan 2015
  • Lessons from the Classroom

Managing the Family Business: Market Basket’s Lessons About Buyouts

family and business. And when buyouts do happen, they usually come late. "Buyouts of family owners rarely happen—even when it is clearly a good option" The Case Of Market Basket Market Basket, a... View Details
Keywords: Retail
  • June 2012
  • Class Lecture

Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox

By: Rohit Deshpandé
A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing... View Details
Keywords: Global Business; Branding; Strategic Planning; Strategic Positioning; Emergent Countries; Consumer Perception; Developing Markets; Brands and Branding; Geographic Location; Globalized Markets and Industries; Perception; Emerging Markets; Product Positioning; Global Strategy; Marketing Strategy; Food and Beverage Industry; Venezuela
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  • 10 Apr 2013
  • News

New Harvard Business School program expands on marketing case studies of Jay-Z, Lady Gaga

  • Web

Field Course: Business Plans for Innovating in Health Care, Q2 - Course Catalog

Course: Business Plans for Innovating in Health Care we want to collaborate with teams that serve markets of all sizes. Q: If I take Field Course: Business Plans for Innovating... View Details
  • July 2013 (Revised August 2017)
  • Case

TaKaDu

By: Elie Ofek and Matthew Preble
In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details
Keywords: Innovation; Customer Selection; Business Marketing; High-tech Marketing; Enterprise Resource Planning; Water Resources; Water Management; Utilities; Product Positioning; Expansion; Resource Allocation; Applications and Software; Entrepreneurship; Business Startups; Business Strategy; Innovation and Invention; Growth and Development Strategy; Utilities Industry; Australia; Israel
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  • 25 Apr 2014
  • Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

Editor's note. Argentina is in the midst of a continuing saga regarding its 2002 default on its sovereign debt, a case that the US Supreme Court will decide soon. HBS finance professor Laura Alfaro, who served from 2010 to 2012 as Minister of National View Details
Keywords: by Laura Alfaro
  • 14 Nov 2016
  • Op-Ed

5 Lessons I Hope Marketers Don’t Learn from Donald Trump

If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it... View Details
Keywords: by John A. Deighton
  • Web

Online Entrepreneurial Marketing Course | HBS Online

Entrepreneurial Marketing The Startup Business Model The Go-to-Market Plan Featured Exercises Formulate and test a customer value proposition Calculate the ratio of a business’s customer lifetime value (LTV)... View Details
  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details