Publications

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13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries View Details

Keywords: by Kristen Senz

Fast Answer

Market Research Reports in General Databases

Multi-Industry Central and Eastern Europe EMIS 2013 to current Roland Berger Aerospace, Automotive, Capital Markets Europe EMIS 2013 to current Smart Research Fast-growing, niche industries Australia,... View Details

Web

Video Clips - Creating Emerging Markets

consumers. Duration: 01:18 Ratan Naval Tata Ratan Naval Tata Base Of The Pyramid Ratan Naval Tata, former Chair of Tata Group in India, assesses the base of the pyramid market and the need to respect the... View Details

01 Oct 2020
News

Targeted political advertising could change how and whether people vote

October 2001
Case

Mountain Dew: Selecting New Creative

Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill.... View Details

Keywords: Creativity; Advertising; Brands and Branding

30 Jan 2008
Working Paper Summaries

Cost of External Finance and Selection into Entrepreneurship

Keywords: by Ramana Nanda

2 PM – 3 PM EST, 02 Dec 2015
Webinars: Trending@HBS

Managing Family Strife: Market Baskets Lessons about Buyouts

You'd have to have been sleeping under a rock to miss the family war and media frenzy over Market Basket, the Boston-based, family-owned supermarket chain. The confrontation between two cousins (both named Arthur Demoulas) over control of the company was finally... View Details

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

05 Nov 2009
Research & Ideas

A Market for Human Cadavers in All but Name?

for cadavers. Anteby's current research examines the morality of markets by focusing on the U.S. supply and demand of cadavers for medical research and education.) Anyone who... View Details

Keywords: by Michel Anteby; Health

May 2015 (Revised September 2015)
Case

AIP Healthcare Japan: Investing in Japan's Retirement Home Market

By: John A. Quelch and Qing Xia

The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations. View Details

Keywords: Health Care; Health Care Services; REIT; Marketing; Investment; Health Care and Treatment; Segmentation; Accommodations Industry; Health Industry; Real Estate Industry; Japan

2020
Case

Brightline: Targeting a Successful Future with High Speed Rail

By: Andrew J. Hoffman

High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of... View Details

Keywords: Environmental Sustainability; Marketing Strategy; Segmentation; Transportation Industry

06 Dec 2010
Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

emerging economies? What are the best ways to leverage local resources? How Do I Identify Opportunities In Emerging Markets? Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs,... View Details

Web

Students on the Job Market - Doctoral

Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs View Details

2023
Working Paper

The Market for Sharing Interest Rate Risk: Quantities and Asset Prices

By: Umang Khetan, Jane Li, Ioana Neamtu and Ishita Sen

We study the extent of interest rate risk sharing across the financial system using granular positions and transactions data in interest rate swaps. We show that pension and insurance (PF&I) sector emerges as a natural counterparty to banks and corporations: overall,... View Details

Keywords: Interest Rates; Investment Funds; Banks and Banking; Insurance; Investment Banking; Risk and Uncertainty

SSRN

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Fast Answer

Stock market capitalization: exchanges, industries, countries

Where can I find stock market capitalization for an exchange, index or country? Global Financial Data World Development Indicators Select... View Details

Research Summary

Making Markets Work: An Executive Education Program for Africa

By: Debora L. Spar

In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details

February 2019
Case

Canibal—Play It Green!

By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi

In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The... View Details

Keywords: Sales Growth; Recycling; Start-up; Scaling; Market Selection; Sales; Marketing; Business Startups; Growth and Development Strategy; Segmentation; Product Positioning; Technology Industry; France

August 2022
Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas

In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details