Market Research - Publications - Faculty & Research

10 Jul 2018
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New Research and Ideas, July 10, 2018

forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details

Keywords: Dina Gerdeman

11 Dec 2018
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New Research and Ideas, December 11, 2018

and displacement effects of immigrants on female employment—and provide evidence that none of them can account for a quantitatively relevant fraction of our results. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54796 Platform Competition:... View Details

Keywords: Dina Gerdeman

06 Nov 2018
First Look

New Research and Ideas, November 6, 2018

been normatively accepted in a country or industry, the more it benefits a firm’s market valuation and revenue. These findings demonstrate the importance of the broader social contexts in shaping the consequences of gender diversity.... View Details

Keywords: Dina Gerdeman

30 Apr 2019
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New Research and Ideas, April 30, 2019

gender diversity, and this might then affect whether or not diversity leads to stronger outcomes. In a recent study of 1069 leading firms across 35 countries and 24 industries, researchers found that gender diversity relates to more... View Details

Keywords: Dina Gerdeman

Research Summary

Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920

Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details

Keywords: Commodities; Coffee; Mexico; Foreign Investment; Institutions; Immigration; Developing Agriculture; Development; Export Crop; Emerging Market; Property Rights; Labor History; History; Capital Markets; Business History; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

What was the genesis of the research that ended up as "Allocating Marketing Resources"? What was the problem that you were trying to answer? Sunil Gupta and Thomas Steenburgh: Our goal in writing this... View Details

Keywords: by Sean Silverthorne

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

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Research Summary

Customer Management in Business-to-Business Markets

By: Das Narayandas

Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53461 2017 Making Research Matter: A Psychologist's Guide to Public Engagement Government and Organizations: Transforming Institutions Using Behavioral Insights By: Dalton,... View Details

Keywords: Carmen Nobel

02 Aug 2004
Research & Ideas

Health Care Research and Prospects

As is clear to anyone who pays medical insurance premiums or has undergone any kind of medical procedure, the business of health care is an expensive one. The technology is expensive. The research is expensive. The services are expensive.... View Details

Keywords: by Wendy Guild Swearingen; Health

21 Aug 2018
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New Research and Ideas, August 21, 2018

markets, which have had biosimilar competition since 2006. Using our own survey, we analyze how market features and public policies predict biosimilar entry, price, and penetration, finding significant heterogeneity across countries and... View Details

Keywords: Dina Gerdeman

02 Oct 2018
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New Research and Ideas, October 2, 2018

paper we draw on the recent literature to highlight areas in which history has played a particularly prominent role in improving our understanding of growth dynamics. Research at the intersection of historical data, theory, and empirics... View Details

Keywords: Dina Gerdeman

12 Jun 2018
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New Research and Ideas, June 12, 2018

emergence of political economy and the project of creating market societies. By reconstructing ideas in their historical contexts, I address motivations and contingencies at the very foundations of modernity. Publisher's link:... View Details

Keywords: Dina Gerdeman

June 2010 (Revised July 2011)
Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi

Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry

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19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

but also in explaining the number of different uses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49447 Creating the Market for Organic Wine: Sulfites, Certification, and Green Values By: Jones, Geoffrey, and... View Details

Keywords: Carmen Nobel

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business model and lowering profitability, at least in the short term. The... View Details

Keywords: Dina Gerdeman

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

August 2018 Negotiation and Conflict Management Research Raiffa Transformed the Field of Negotiation—and Me By: Bazerman, Max Abstract—Howard Raiffa was a role model, friend, and inspiration. He transformed the field of negotiation, and... View Details

Keywords: by Sean Silverthorne

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief View Details

Keywords: by Carmen Nobel; Education

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

functional form of the underlying model that best represents the data. Thus researchers could use such methods to explore novel and robust patterns in data, allowing the researcher to engage in inductive or... View Details

Keywords: Dina Gerdeman