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Show Results For
- All HBS Web
(4,514)
- People (5)
- News (892)
- Research (2,758)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,323)
- Research Summary
Effective Capital Market Communications
Hutton's most recent research and cases examine how managers enhance the credibility and effectiveness of their financial reports and voluntary disclosures. Her most recent working paper, "Effective Voluntary Disclosure" (co-authored with Greg Miller, HBS, and Douglas... View Details
- 01 Jun 2007
- News
Faculty Research Online
Program for Leadership Development, discuss the fine points of leadership development. Visit http://hbswk.hbs.edu/item/5512.html. What’s Behind the Private-Equity Boom? More than $200 billion worth of private-equity deals were agreed to in 2006. Are public View Details
- October 1995 (Revised December 1995)
- Case
Marketing the National Hockey League
By: V. Kasturi Rangan and Marie Bell
One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry
Rangan, V. Kasturi, and Marie Bell. "Marketing the National Hockey League." Harvard Business School Case 596-059, October 1995. (Revised December 1995.)
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
models—logit, nested logit, and probit, for example—are flawed because they make it appear as if all marketing activities produce the same results, the researchers contend. In reality, differences between... View Details
Keywords: by Dina Gerdeman
- March 2008
- Background Note
Marketing Input and Innovation Strategy
By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
- 25 Aug 2021
- News
PRIMO 2021: An Introduction to Research
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
interesting ideas about what constitutes the best marketing strategy for a star athlete. Q: Was there anything in your research that surprised you? A: I am not sure surprised is the right word, but I was... View Details
- Web
Finance - Faculty & Research
statistical power than self-reported yields; in settings with differential attrition, it may substantially increase power. We include a “cookbook'' and code that should allow other researchers to use remote sensing for yield estimation... View Details
- September 2015
- Technical Note
FIELD 2: Situation Analysis
By: Jill Avery
In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
Business School Case 519-010 DayTwo: Going to Market with Gut Microbiome DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized... View Details
Keywords: Dina Gerdeman
- Fast Answer
Market Perspectives
economic literature. Select the "Find It @ Harvard" link to access the full-text article. JSTOR - Full-text access to business/economics/finance journals, some dating back to late 1800's. National Bureau of Economic Research... View Details
- September 1997 (Revised October 2001)
- Case
efficient market services: August 1993 (A)
By: Paul A. Gompers and Jeffrey A. Farrell
Penny Baron, vice president of efficient market services, must decide how to finance rapid expansion for a young market research company. Venture leasing is a possibility and terms are explored. View Details
Keywords: Venture Capital; Growth Management; Research; Marketing; Financing and Loans; Business Startups; Management Teams; Leasing; Service Industry; United States
Gompers, Paul A., and Jeffrey A. Farrell. "efficient market services: August 1993 (A)." Harvard Business School Case 298-009, September 1997. (Revised October 2001.)
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
Yet research suggests that this “work-family narrative” is incomplete: men also experience it and nevertheless advance; moreover, organizations’ effort to mitigate it through flexible work policies has not improved women’s advancement... View Details
Keywords: Dina Gerdeman
- 2014
- Working Paper
Institutional Strategies in Emerging Markets
By: Christopher Marquis and Mia Raynard
We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term... View Details
Marquis, Christopher, and Mia Raynard. "Institutional Strategies in Emerging Markets." Harvard Business School Working Paper, No. 15-013, September 2014.
- Web
Strategy - Faculty & Research
case details Musk’s management style, product innovation, and his impact on investor confidence, market valuations, and public perception. It also poses the question of evaluating whether Musk’s extraordinary ambition and multitiered... View Details
- Research Summary
Informing Brand Marketing Practice
Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details
- Research Summary
Public Policy and Markets
By: Willis M. Emmons
William (Willis) M. Emmons III is investigating the interaction of public policy, markets, business strategy, and performance at the levels of firm, industry, and society. Emmons' approach draws heavily on economic theories of industrial organization, market failure,... View Details
- Fast Answer
Making Markets
Passport Mintel Health/Tech/Life Sciences-focused: Frost & Sullivan BCC Research EMIS Technavio HBS cases: Have any cases been written about the market and/or incumbents? HBS case... View Details