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  • All HBS Web  (415)
    • News  (70)
    • Research  (306)
  • Faculty Publications  (96)

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  • All HBS Web  (415)
    • News  (70)
    • Research  (306)
  • Faculty Publications  (96)
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  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

forthcoming Financial Analysts Journal Optimal Tilts: Combining Persistent Characteristic Portfolios By: Baker, Malcolm, Ryan Taliaferro, and Terry Burnham Abstract—We examine the optimal weighting of four tilts in U.S. equity markets... View Details
Keywords: Sean Silverthorne
  • 05 May 2015
  • First Look

First Look: May 5

ourselves. May 2015 Journal of Marketing BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Karmarkar, Uma R., and Bryan Bollinger Abstract—As concerns about pollution and climate change have... View Details
Keywords: Carmen Nobel
  • 10 Nov 2015
  • First Look

November 10, 2015

forthcoming Journal of Financial Economics Under New Management: Equity Issues and the Attribution of Past Returns By: Baker, Malcolm, and Yuhai Xuan Abstract—There is a strong link between measures of stock market performance, such as... View Details
Keywords: Sean Silverthorne
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

and raises questions facing key decision makers at the time. The cases ask readers to weigh choices and consequences and wrestle with momentous decisions, provoking them to rethink which factors made the difference between constructive... View Details
Keywords: Carmen Nobel
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details
Keywords: Dina Gerdeman
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The View Details
Keywords: Carmen Nobel
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

makers for change. The focus is on quantitative targets; channel tactics for effecting sales transactions are taken for strategy. No one has an eye on the go-to-market system as a whole, and no one steps back to assess the state of a... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 08 Dec 2003
  • Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

pharma," said HBS professor Regina Herzlinger, moderating a panel discussion titled "Pharma and Biotech—Where does Europe Stand in the World?" The discussion was held at the conference on November 22. At the start of the 1990s, the U.S. and European drug... View Details
Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology
  • 13 Jun 2018
  • Sharpening Your Skills

That Costs HOW Much?

"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the... View Details
Keywords: by Sean Silverthorne; Retail
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

houses—Morse noted that Estée Lauder has 400 chemists—selling products to customers who come in for services help it compete. Daniel Langer, executive director of marketing for hair products maker Bumble and... View Details
Keywords: by Julie Jette; Consumer Products
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

World Nutella Day, held on February 5, inspired more than 40,000 Instagram posts as fans of the chocolate-hazelnut spread shared recipe videos, memes, and selfies with jars. It was free marketing for Nutella View Details
Keywords: by Danielle Kost
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

groceries and stocks have to do with public health? Quelch believes, for one thing, the market for public health could learn an important lesson from these other markets: There’s no such thing as a one-size-fits-all solution, largely... View Details
Keywords: by Dina Gerdeman; Health
  • 14 Feb 2005
  • Research & Ideas

The World in Your Palm?

student to chief executive officer also makes it difficult for device makers to segment the market as cleanly as, say, PC companies are able to do, DelBene said. "Companies are spending a lot of time... View Details
Keywords: by Sean Silverthorne
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
Keywords: by Martha Lagace; Auto; Manufacturing
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise their option to purchase Bain Capital's stake in Artisan Entertainment, the company has an extremely successful launch of "The Blair... View Details
Keywords: Martha Lagace
  • 15 Feb 2012
  • Op-Ed

Occupy Wall Street Protestors Have a Point

the world about the problems they thought might constitute material threats to the sustainability of market capitalism. As part of Harvard Business School's centennial celebration a few years ago, we convened groups of business leaders in... View Details
Keywords: by Joseph L. Bower, Herman B. Leonard & Lynn S. Paine
  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

experts have deemed this approach inadequate. As Pankaj Ghemawat notes: The emphasis on folding non-market considerations into the analysis of market relationships tends to focus on the effects of non-market variables . . . at the expense... View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 27 Sep 2024
  • Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

cheaper goods could be tighter than those of makers of high-priced goods from the same category, adding pressure to raise prices as supply costs increased. But when inflation decreased, “the relative prices of cheaper options remained... View Details
Keywords: by Ana Elena Azpúrua
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