Market Cycles - Publications - Faculty & Research

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

threat is different from what retailers have faced in the past. Although Walmart took an enormous amount of market share in a diverse set of categories, many retailers were able to respond to and effectively co-exist with Walmart. Related... View Details

Keywords: Re: Rajiv Lal; Retail

02 Sep 2016
Op-Ed

The Twitter Election

spotty, thanks to continuing internecine rivalries within the Republican Party.Trump's comparative advantage is in social media. He used controversial tweets, sometimes incorporating personal attacks, to dominate the news cycle during the... View Details

Keywords: by John Quelch and Thales Teixeira

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to understand the consumer psychology behind partitioned prices... View Details

Keywords: by Sean Silverthorne; Retail

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

managers to give serious consideration to the internalization of at least some advertising and marketing services," Silk says in this Q&A. Sarah Jane Gilbert: Can you explain the concept of vertical integration? Alvin Silk:... View Details

Keywords: by Sarah Jane Gilbert; Advertising

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

attract desirable customers. "On the face of it, price coherence seems good for consumers because they get a benefit for choosing the intermediary, and they pay no additional fee," says Benjamin G. Edelman, an associate professor at Harvard Business School in the... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

market and gain acceptance that might otherwise prove elusive. Although stealth positioning doesn't typically disrupt categories, it can give products a fresh run at the life cycle and keep them from... View Details

Keywords: by Youngme Moon

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

12 Aug 2014
First Look

First Look: August 12

http://hbr.org/product/aspada-in-search-of-the-right-structure-for-impact-investing/an/314099-PDF-ENG Harvard Business School Case 214-085 Financial Policy at Apple, 2013 (A) By the end of 2013, Apple had $137 billion in cash and View Details

Keywords: Sean Silverthorne

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry

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15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

and development initiatives aimed at aligning selling behaviors with market realities. Q: How can companies deal with these issues and overcome obstacles to set a strategic foundation for sales success? A: First, as the performance... View Details

Keywords: by Sean Silverthorne; Retail

18 Oct 2010
Lessons from the Classroom

Venture Capital’s Disconnect with Clean Tech

companies can crank out a marketable prototype in a matter of months, clean-tech companies can take years to develop products—solar panels, batteries, biofuels, and the like. And even when a working prototype is born, it's hard for a... View Details

Keywords: by Carmen Nobel; Energy; Utilities; Financial Services

14 Mar 2011
Research & Ideas

Keeping Credit Flowing to Consumers in Need

credit crunch? Nicolas P. Retsinas: In 2007 the nonprime mortgage market crumbled. Many of these products were predicated on ever-rising home values, which would enable owners to sell, pay off, buy again-a View Details

Keywords: by Sean Silverthorne; Financial Services; Construction; Real Estate

September 2010 (Revised August 2013)
Case

Liza Davis and the Bargain Hunting Customer

By: Francisco de Asis Martinez-Jerez and Lisa Brem

Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast-growing bargain hunter segment or hold the line on price discounts to preserve their brand image? Customer profitability... View Details

Keywords: Competitive Strategy; Price; Product Positioning; Customer Value and Value Chain; Business Cycles; Financial Crisis; Profit; Knowledge Use and Leverage; Fashion Industry; Retail Industry

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11 Dec 2018
Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

Question: What patterns emerge from history that can help us better understand where we are today? Sophus Reinert: To many people, globalization is teleological, something that necessarily becomes stronger over time and leads to an ever-more economically interconnected... View Details

Keywords: by Staff; Auto; Aerospace; Chemical; Consumer Products; Electronics; Energy; Industrial Products; Manufacturing; Shipping; Transportation

August 2002 (Revised February 2003)
Case

Siebel Systems: Anatomy of a Sale, Part 2

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry

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20 Jan 2003
Research & Ideas

Fixing Corporate Governance: A Roundtable Discussion at Harvard Business School

two centuries ago. So why this cycle of greed, why this eruption now? I think it goes deeper than just the rising stock market in the 1990s and the possibilities that presented to all kinds of people.... View Details

Keywords: by Garry Emmons

March 2014
Article

Cyclicality of Credit Supply: Firm Level Evidence

By: Bo Becker and Victoria Ivashina

Theory predicts that there is a close link between bank credit supply and the evolution of the business cycle. Yet fluctuations in bank-loan supply have been hard to quantify in the time series. While loan issuance falls in recessions, it is not clear if this is due to... View Details

Keywords: Business Cycles; Borrowing and Debt; Credit; Banks and Banking; Bonds; Financial Markets; Financing and Loans; Banking Industry

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11 Sep 2006
Research & Ideas

Negotiating When the Rules Suddenly Change

How can you negotiate when the rules suddenly change, and no one knows whether your particular market is headed up or down? Regrouping from the cancellation of the 2004-2005 season due to failed labor negotiations, National Hockey League... View Details

Keywords: by Michael Wheeler; Sports

November 1999 (Revised July 2003)
Case

Pre-Paid Legal Services, Inc.

By: Paul M. Healy and Jacob Cohen

Pre-Paid Legal Services' business model reveals two key issues--managing the sales force and sales growth and managing claims. Students analyze the economics of the business and consider how to measure firm performance, how to evaluate and reward the sales force, and... View Details