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    • All HBS Web  (1,523)
      • Faculty Publications  (227)

      Market AttractivenessRemove Market Attractiveness →

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      • December 2009 (Revised May 2010)
      • Case

      Codevasf

      By: David E. Bell, Marcos Fava Neves, Luciano Thome e Castro and Natalie Kindred
      With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was... View Details
      Keywords: Agribusiness; Resource Allocation; Bids and Bidding; Infrastructure; Supply Chain; Business and Government Relations; Natural Environment; Agriculture and Agribusiness Industry; Brazil
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      Bell, David E., Marcos Fava Neves, Luciano Thome e Castro, and Natalie Kindred. "Codevasf." Harvard Business School Case 510-042, December 2009. (Revised May 2010.)
      • December 2009
      • Article

      Negotiation? Auction? A Deal Maker's Guide

      By: Guhan Subramanian
      What's the best way to buy or sell an asset? Should you hold an auction and accept the most attractive offer? Or should you identify the most likely prospects and negotiate with them privately? Auctions became increasingly popular after the internet opened wide the... View Details
      Keywords: Assets; Auctions; Market Transactions; Negotiation; Strategy; Decision Choices and Conditions
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      Subramanian, Guhan. "Negotiation? Auction? A Deal Maker's Guide." Harvard Business Review 87, no. 12 (December 2009).
      • 2009
      • Working Paper

      Clusters of Entrepreneurship

      By: Edward L. Glaeser, William R. Kerr and Giacomo A.M. Ponzetto
      Employment growth is strongly predicted by smaller average establishment size, both across cities and across industries within cities, but there is little consensus on why this relationship exists. Traditional economic explanations emphasize factors that reduce entry... View Details
      Keywords: Economic Growth; Entrepreneurship; Cost; Employment; Market Entry and Exit
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      Glaeser, Edward L., William R. Kerr, and Giacomo A.M. Ponzetto. "Clusters of Entrepreneurship." Harvard Business School Working Paper, No. 10-019, September 2009.
      • July 2009 (Revised June 2015)
      • Case

      Citigroup's Exchange Offer

      By: Robin Greenwood and James Quinn
      Citigroup faced considerable distress in early 2009. In late 2008, the bank had accepted $45 billion in preferred equity from the United States government via the Troubled Assets Relief Program (TARP). Yet, the stock had continued to slide in early 2009. In late... View Details
      Keywords: Financial Crisis; Capital Markets; Banks and Banking; Stocks; Price; Globalized Markets and Industries; Financial Services Industry
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      Greenwood, Robin, and James Quinn. "Citigroup's Exchange Offer." Harvard Business School Case 210-009, July 2009. (Revised June 2015.)
      • April 2009 (Revised August 2009)
      • Case

      Linden Lab: Crossing the Chasm

      By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
      In early 2008, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had... View Details
      Keywords: Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Infrastructure; Technology Adoption; Digital Platforms
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      Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Linden Lab: Crossing the Chasm." Harvard Business School Case 809-147, April 2009. (Revised August 2009.)
      • February 2009 (Revised March 2013)
      • Case

      Messer Griesheim (A)

      By: Josh Lerner, Ann-Kristin Achleitner, Eva Lutz and Kerry Herman
      In 2001, Allianz Capital Partners and Goldman Sachs acquired a majority stake in Messer Griesheim, a European industrial gas concern held by Hoechst. The dealmakers faced several challenges, including delicate corporate governance issues due to partial family ownership... View Details
      Keywords: Mergers and Acquisitions; Restructuring; Venture Capital; Private Equity; Corporate Governance; Family Ownership; Chemical Industry; Industrial Products Industry; Europe
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      Lerner, Josh, Ann-Kristin Achleitner, Eva Lutz, and Kerry Herman. "Messer Griesheim (A)." Harvard Business School Case 809-056, February 2009. (Revised March 2013.)
      • February 2009 (Revised February 2012)
      • Case

      Exeter Group, Inc. (A)

      By: Robert G. Eccles, Das Narayandas and Kerry Herman
      Jonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy... View Details
      Keywords: Decision Choices and Conditions; Resource Allocation; Market Entry and Exit; Service Operations; Performance Capacity; Business Strategy; Information Technology; Consulting Industry
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      Eccles, Robert G., Das Narayandas, and Kerry Herman. "Exeter Group, Inc. (A)." Harvard Business School Case 409-001, February 2009. (Revised February 2012.)
      • January 2009 (Revised July 2009)
      • Case

      Alibaba's Taobao (A)

      By: Felix Oberholzer-Gee and Julie M. Wulf
      This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details
      Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China
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      Oberholzer-Gee, Felix, and Julie M. Wulf. "Alibaba's Taobao (A)." Harvard Business School Case 709-456, January 2009. (Revised July 2009.)
      • November 2008 (Revised January 2010)
      • Case

      Stone Finch, Inc.: Young Division, Old Division

      By: Richard G. Hamermesh and Elizabeth Collins
      CEO Jim Billings wants to attract energetic, entrepreneurial talent to Stone Finch, Inc., which comprises an older division that fabricates products like piping and tanks for water and wastewater processing plants, and a much newer division that develops biochemical... View Details
      Keywords: Organizational Behavior; Human Resource Management; Motivation; Business Growth; Motivation and Incentives; Leadership; Business Subsidiaries; Innovation Strategy; Resource Allocation; Organizational Structure; Organizational Culture; Retention; Operations; Recruitment; Integration; Business Growth and Maturation; Mergers and Acquisitions; Growth and Development Strategy; Manufacturing Industry
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      Hamermesh, Richard G., and Elizabeth Collins. "Stone Finch, Inc.: Young Division, Old Division." Harvard Business School Brief Case 083-214, November 2008. (Revised January 2010.)
      • November 2008
      • Article

      Winning the Race for Talent in Emerging Markets

      By: Douglas A. Ready, Linda A. Hill and Jay A. Conger
      "This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attracting... View Details
      Keywords: Leadership Development; Selection and Staffing; Talent and Talent Management; Multinational Firms and Management; Organizational Culture; Recruitment; Diversity; Developing Countries and Economies
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      Ready, Douglas A., Linda A. Hill, and Jay A. Conger. "Winning the Race for Talent in Emerging Markets." R0811C. Harvard Business Review 86, no. 11 (November 2008).
      • August 2008
      • Case

      System on a Chip 2008: Ardentec Corporation

      By: Willy C. Shih, Chen-Fu Chien, Chintay Shih and Ting-Chen Chen
      Ardentec Corporation is a specialist in "wafer probing," a highly specialized niche sandwiched between the "front-end" and the "back-end" of semiconductor manufacturing. Because the semiconductor industry uses modular processes and has standard containers for the... View Details
      Keywords: Growth and Development Strategy; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Semiconductor Industry
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      Shih, Willy C., Chen-Fu Chien, Chintay Shih, and Ting-Chen Chen. "System on a Chip 2008: Ardentec Corporation." Harvard Business School Case 609-026, August 2008.
      • July 2008 (Revised January 2010)
      • Case

      Affinity Labs, Inc.

      By: Joseph B. Lassiter III and Elizabeth Kind
      In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
      Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
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      Lassiter, Joseph B., III, and Elizabeth Kind. "Affinity Labs, Inc." Harvard Business School Case 809-019, July 2008. (Revised January 2010.)
      • March 2008
      • Article

      What Have We Learned from Market Design?

      By: Alvin E. Roth
      This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details
      Keywords: Risk Management; Market Design; Market Participation; Market Transactions; Failure; Safety
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      Roth, Alvin E. "What Have We Learned from Market Design?" Economic Journal 118, no. 527 (March 2008): 285–310. (Hahn Lecture.)
      • November 2006
      • Article

      Find Your Sweet Spot

      By: Rob Markey, Gerard Du Toit and James Allen
      Charged with extending their unit’s product lines and boosting top-line growth over the next three years, product managers at one global consumer goods company wanted to identify the most attractive customer segments to target and how best to reach them. So they turned... View Details
      Keywords: Marketing Strategy; Customers; Segmentation
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      Markey, Rob, Gerard Du Toit, and James Allen. "Find Your Sweet Spot." Harvard Management Update 11, no. 11 (November 2006): 3–6.
      • 2008
      • Working Paper

      Contracting for Servicizing

      By: Michael W. Toffel
      Servicizing, a novel business practice that sells product functionality rather than products, has been touted as an environmentally beneficial business practice. This paper describes how servicizing transactions mitigate some problems associated with sales... View Details
      Keywords: Customer Focus and Relationships; Contracts; Market Transactions; Service Delivery; Service Operations; Sales
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      Toffel, Michael W. "Contracting for Servicizing." Harvard Business School Working Paper, No. 08-063, February 2008. (February 2008.)
      • January 2008
      • Article

      Venture Capital Investment Cycles: The Impact of Public Markets

      By: Paul Gompers, Anna Kovner, Josh Lerner and David Scharfstein
      It is well documented that the venture capital industry is highly volatile and that much of this volatility is associated with shifting valuations and activity in public equity markets. This paper examines how changes in public market signals affected venture capital... View Details
      Keywords: Market Cycles; Venture Capital; Investment; Experience and Expertise; Public Equity; Volatility; Financial Services Industry
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      Gompers, Paul, Anna Kovner, Josh Lerner, and David Scharfstein. "Venture Capital Investment Cycles: The Impact of Public Markets." Journal of Financial Economics 87, no. 1 (January 2008): 1–23. (Earlier versions distributed as National Bureau of Economic Research Working Paper No. 11385.)
      • November 2007
      • Case

      Differences at Work: Jenny (A)

      By: Sandra J. Sucher and Rachel Gordon
      Differences at Work: Jenny (A) HBS Case No. 9-408-017 is set in Amsterdam. Accompanied by her boss, Jenny is pitching a marketing engagement, but the prospective client keeps making comments about how attractive he finds her. View Details
      Keywords: Behavior; Personal Characteristics; Employees; Diversity; Netherlands
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      Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Jenny (A)." Harvard Business School Case 408-017, November 2007.
      • November 2007 (Revised January 2013)
      • Case

      Indonesia: Attracting Foreign Investment

      By: Michael E. Porter and Christian H.M. Ketels
      Describes the economic development of Indonesia from independence after World War II to 2006 and the post-Suharto period. The coverage of the post-Suharto period provides evidence of how political and economic conditions are intertwined after a change in the political... View Details
      Keywords: History; Situation or Environment; Competitive Strategy; Emerging Markets; Policy; Foreign Direct Investment; Business and Government Relations; Public Administration Industry; Indonesia
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      Porter, Michael E., and Christian H.M. Ketels. "Indonesia: Attracting Foreign Investment." Harvard Business School Case 708-420, November 2007. (Revised January 2013.)
      • October 2007 (Revised November 2007)
      • Case

      Barclays Global Investors and Exchange Traded Funds

      By: Luis M. Viceira and Alison Berkley Wagonfeld
      Provides an overview of the Exchange Traded Funds (EFT) industry and highlights the leadership role that Barclays Global Investors (BGI) has played in this developing asset class. BGI launched its first ETFs under the iShares brand name in 2000, and by mid-2007 BGI was... View Details
      Keywords: History; Venture Capital; Asset Management; Stocks; Investment Funds; Leading Change; Expansion; Competitive Strategy; Capital Markets; Global Strategy; Financial Strategy; Banking Industry; Financial Services Industry; Asia; Europe
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      Viceira, Luis M., and Alison Berkley Wagonfeld. "Barclays Global Investors and Exchange Traded Funds." Harvard Business School Case 208-033, October 2007. (Revised November 2007.)
      • October 2007
      • Article

      The Art of Designing Markets

      By: Alvin E. Roth
      Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details
      Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web
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      Roth, Alvin E. "The Art of Designing Markets." Harvard Business Review 85, no. 10 (October 2007): 118–126.
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