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- Faculty Publications (87)
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- All HBS Web (379)
- Faculty Publications (87)
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
performance and design, salesmen might be able to sway the customer toward one brand or another. This was not a trivial accomplishment. The consequence of this type of marginal ability View Details
Keywords: by Laura Linard
- 01 Jun 2023
- News
Pet Project
optimized for DTC? Even if retail is where most consumer packaged goods are sold, it will mean lower margins and lower LTV. “So why should we launch a less profitable channel? Is retail critical for an exit... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
guidance on the design of optimal call patterns in route sales. Our analyses reveal that the long-term persistence effect of detailing is more pronounced for specialist physicians, whereas the contemporaneous marginal effect is higher for... View Details
Keywords: Sean Silverthorne
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
patients. “The extremely high profit margins in medical devices offers a setting in which the risks are often overwhelmed by the potential rewards to innovate, especially when competitors face their own... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007. However, the current recession... View Details
- Web
Health Care - Faculty & Research
in which agents recruited by a public health organization to sell condoms are randomly allocated to four groups. Agents in the control group are hired as volunteers, whereas agents in the three treatment... View Details
- 06 May 2021
- HBS Case
How Four Women Made Miami More Equitable for Startups
her hometown of New Orleans before moving to Miami. Gibson shifted her focus to cultivating higher-wage jobs in marginalized communities and drew on her background in... View Details
Keywords: by Carolyn DiPaolo
- 22 Feb 2018
- Book
The New History of American Capitalism
taking the subject as given, they explore it as politically constituted. If “the market” is neither a discrete phenomenon nor marginal to human experience, then basic structures of governance become... View Details
Keywords: Manufacturing
- Web
Winners & Runners-Up | New Venture Competition
Runner-Up SaferTaxi takes a successful concept from the US/Europe to Latin America. The company provides a smartphone application that allows consumers to book, pay rate taxis... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
for casual apparel, such as from Eddie Bauer or Lands' End, returns have been reported in the 12-18 percent range; for more fitted fashions, 20-28 percent; and for high fashion, they have been reported to have been as high as 35 percent.... View Details
- 08 Nov 2011
- First Look
First Look: Nov. 8
structural estimation methods. Our results confirm the belief expressed by industry experts that in the fast-food drive-thru industry, customers trade off price and waiting time. More interestingly, our estimates indicate that consumers... View Details
Keywords: Sean Silverthorne
- Web
Research - Behavioral Finance & Financial Stability
Amir Kermani & Kaveh Majlesi JULY 2020 What is the causal impact of changes in stock market wealth on households’ consumption? Using Swedish data on households’ stock holdings, the authors find that unrealized capital gains lead to a... View Details
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
individuals responsible for the actual purchase decision do not want to absorb the career risk of overpaying. In our personal lives, if we overpay for a product, we suffer some marginal consequence. In... View Details
- Web
Globalization - Faculty & Research
theory. Country differences in labor market competition and earnings management are also related to mean reversion in accounting returns—but the relation varies with firm performance. Country labor competition increases mean reversion... View Details
- Web
Climate Impact - Business & Environment
Agarwal MBA 2010 | Founder & CEO, Mati Carbon Removals “Mati uses enhanced weathering in agricultural fields for doing scalable, permanent carbon removals, with co-benefits to marginal farmers. Leveraging... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
On the most basic level, if retailers are losing money because they are competing in price wars, they are more likely to go out of business, decreasing the variety of stores consumers have View Details
- 12 Mar 2021
- News
My Favorite Case
Edited by Jen McFarland Flint; illustration by Taylor Callery Scroll the main story to read all alumni submissions or jump to a specific case here: “Suzuki Samurai” Paige Arnof-Fenn (MBA 1991) “Johnson &... View Details
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
with revenue falling year over year by 4.9%, to $5.42 billion. Johnson, who took over in November, is revamping Penney's 1,000-plus stores to target "all Americans." Standing out in the crowd, making the... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
for growth for the company; what would consumers want to purchase online that would fit into a rapid response distribution model? Students rejected numerous options involving lower-value items such as dog... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
margin provides cash for more R&D, and profits for market reception and possible capital market access. In essence, this is a competitive response to the market and demand for more climate-friendly products.... View Details