Publications

January 2023 (Revised June 2024)
Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal

This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details

October 27, 2022
Article

4 Types of Innovators Every Organization Needs

By: Andy Wu, Goran Calic and Min Basadur

Every company strives to be innovative, but most are missing key ingredients. How can you identify which ingredients your organization needs — and which employee styles can fill in the gaps? The authors’ research distills four key innovation styles that can lead to... View Details

Keywords: Innovation Leadership; Innovation and Management

December 1999 (Revised May 2000)
Case

Morgan Stanley: Becoming a "One-Firm Firm"

By: M. Diane Burton, Thomas J. DeLong and Katherine Lawrence

John Mack, the newly appointed president of Morgan Stanley, feels strongly that the firm needs to change in order to compete in a changing investment banking environment. Mack and his senior team undertake initiatives in order to transform the culture and working style... View Details

Keywords: Human Resources; Goals and Objectives; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Competitive Strategy

December 2020 (Revised June 2021)
Case

France Télécom (A): A Challenging Restructuring

By: Cynthia A. Montgomery and Ashley V. Whillans

These cases explore the impacts of industry shocks, resulting corporate actions that had a devastating impact on employees, and the legal conviction of corporate leaders for “institutional harassment."

This case series follows the evolution of France... View Details

19 May 2011
News

The Catalan kings

August 1999 (Revised June 2008)
Case

Taran Swan at Nickelodeon Latin America (A)

By: Linda A. Hill and Kristin Doughty

Eighteen months after launching Nickelodeon Latin America, general manager Taran Swan must leave the company's Miami headquarters for her New York home because of complications with her pregnancy. Unable to travel for at least the next six months, Swan must decide how... View Details

Keywords: Selection and Staffing; Leadership Style; Managerial Roles; Organizational Culture; Groups and Teams

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

Owner/President Management Program, with plenty of lessons about branding and competitive strategy. Two Paths In Branding Yoga, cowritten with HBS Global Research Group associate director Kerry Herman and research associate Annelena Lobb,... View Details

Keywords: by Kim Girard; Entertainment & Recreation

December 1997 (Revised October 2008)
Case

Wolfgang Keller at Konigsbrau-TAK (A)

By: John J. Gabarro

Wolfgang Keller, manager of the Ukrainian subsidiary of a German beer company, faces a managerial dilemma. His subordinate, Dmitri Brodsky, is a talented and experienced commercial director who is not meeting his goals expediently and often requires considerable... View Details

Keywords: Business Subsidiaries; Performance Evaluation; Management Style; Managerial Roles; Behavior; Conflict Management; Situation or Environment; Failure; Employee Relationship Management; Food and Beverage Industry; Ukraine; Germany

08 Jan 2015
News

What Marissa Mayer Got Wrong (and Right) About Stack Ranking Employees

Keywords: stack ranking; management; employee performance; turnarounds; News, Library, Internet, and Other Services; Information

Third Quarter 2018
Article

Why and How Investors Use ESG Information: Evidence from a Global Survey

By: Amir Amel-Zadeh and George Serafeim

Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to... View Details

Keywords: ESG; ESG (Environmental, Social, Governance) Performance; Sustainability; Investment Management; Investment Strategy; Metrics; Standard Setting; Accounting Standards; Finance; Investment; Information; Environmental Sustainability; Governance; Performance Effectiveness; Strategy

SSRN

Find at Harvard

08 Jan 2020
Video

Meet Ryan | Leadership Principles Participant Testimonial

August 2007 (Revised October 2022)
Case

Ken Durham and Unilever as a 'Multi-Local Multinational'

By: Geoffrey Jones and Stephanie Decker

Explores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa.... View Details

Keywords: Business Divisions; Local Range; Global Strategy; Multinational Firms and Management; Management Style; Competitive Strategy; Africa; India; United States

Dec 04 2014
Testimonial

Recalibrating Your Approach to Leadership

December 3, 2014
Article

Family Businesses Need One Person to Conquer and Another One to Rule

By: Josh Baron and Rob Lachenauer

This article explores the different leadership styles needed in family businesses beyond the traditional "conqueror" archetype. While conquerors are growth-focused and hands-on, rulers are essential for managing complexity, focusing on governance, and addressing family... View Details

Keywords: Leadership Style; Family Business; Management Skills

Register to Read