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Show Results For
- All HBS Web
(227)
- People (3)
- News (51)
- Research (131)
- Multimedia (1)
- Faculty Publications (68)
- Profile
Casey Gerald
book of second-year EC colleagues. When he wanted to know more about consumer goods in Asia, he found an expert on retailing in Japan through the Retail & Luxury Goods Club. “Second,” says Casey, “HBS is... View Details
- 20 May 2025
- Blog Post
How Student-Proposed Internships Can Create Value
businesses. After hearing Anine Bing’s founders speak at HBS’s Retail & Luxury Goods Conference, Jessica Zukhovich (MBA 2024) was struck by their entrepreneurial journey and the brand’s rapid growth. Inspired by what she heard, she... View Details
- 21 May 2025
- Blog Post
Mentorship in Action: When an HBS Student Proposes a Project
HBS’s Retail & Luxury Goods Conference, Jessica Zukhovich (MBA 2024) was struck by their entrepreneurial journey and the brand’s rapid growth. Inspired by what she heard, she saw a unique opportunity—and took the initiative to pitch... View Details
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
Hillary Mann is a Corporate Relations Director in the Career and Professional Development Office covering Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. She... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
to the product, as well as the identity of the organizations and community that produce and sell them. For example, the Swiss redefined mechanical watches as luxury goods infused with craftsmanship and beauty. Something I’ve studied... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
Explosion of Capitalism Abroad Will Change Business Everywhere by Christopher Meyer (MBA 1974) with Julia Kirby (Harvard Business Review Press) The advanced economies that in 2000 consumed 75 percent of the world’s output will View Details
- 01 Jun 2016
- News
Up by the Roots
the story of his family’s products—which include roots, teas, and supplements—and how they differ from the competition (some of which are counterfeits labeled “Made in Wisconsin”). Hsu insists that consumers understand they’re getting... View Details
Keywords: Francis Storrs
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill... View Details
Keywords: by Martha Lagace
- 16 Jan 2025
- Blog Post
Alumni Career Journey: Sophie Levin (MS/MBA 2022) - How Risk Can Be the Key to a Sustainable Future
human health. During school, I co-founded a pet food company to purchase cell-cultured meat and convert it into premium dog food. Classes on entrepreneurship, the Rock Center, and the alumni network provided invaluable resources in the early days. When we first... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, and... View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
other place where you are seeing malls thrive is at the high end. The luxury malls, what the industry calls A-class malls, are doing very, very well. It's the B- and C-class malls that are in trouble. These malls are targeting the... View Details
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- 01 Sep 2012
- News
Ideas in Action
shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, View Details
- Profile
Patrick Chun
a social-enterprise business that marketed handmade luxury goods sourced directly from artisans in developing countries. Consumers would get unique accessories, and the craftsmen would get a higher share of... View Details
- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a View Details
- Web
Trade Cards - The Art of American Advertising
that illustrated the promise of individual products and the road to a better life. Print curator Eleanor Garvey contends that, “The colorful, expensively produced ad in and of itself was a treat: both an invitation to step into a more ‘complete’ and View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
about it. Some are comfortable with being known because there is some mission that they are trying to communicate, and others truly need consumers to experience the art itself. In the latter case, the chef needs to be able to scale up... View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
because he had a much clearer idea about what would and would not work after his initial experience. During that first year, for instance, he found that Spanish customers felt more comfortable ordering takeout pizza once they had consumed... View Details
Keywords: by Walter Kuemmerle
- 21 Dec 2022
- Blog Post
Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy
Nissan aims to introduce 23 electrified models, including 15 all-electric vehicles. General Motors announced multiple entries in pickup, SUV and luxury segments that represent about 70% of EV industry volume, including the Chevrolet... View Details