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- Faculty Publications (68)
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- All HBS Web (264)
- Faculty Publications (68)
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
their fan groups stand to gain valuable insights and build loyalty at a much lower cost, according to Harvard Business School’s Frank Nagle, an assistant professor of strategy, and Sonali K. Shah, associate professor of strategy and... View Details
Keywords: by Danielle Kost
- 01 Apr 2002
- News
HBS Press Books in Brief
the Harvard Business Review Paperback Series: Harvard Business Review on Customer Relationship Management. This collection of cutting-edge articles will help organizations understand how to build customer loyalty through... View Details
- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
Raising The Bar Medtronic has always had dedicated employees, but the organization often rewarded loyalty instead of performance. Whereas the quality of the first-line employees was exceptional, serious gaps in View Details
Keywords: by Bill George
- 01 Jun 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
Tracy E. Kwiker (MBA 1995) arrived in Seattle three and a half years ago when she was promoted to manage store operations for a Toys “R” Us region in the Pacific Northwest. Eager to establish contacts in her new community, Kwiker began... View Details
Keywords: Elena N. Berg
- Web
Creating Brand Value - Course Catalog
young upstarts telling new types of stories in authentic ways. Firms are aggressively buying consumers’ brand loyalty at the same time they are firing their customers. Customer relationship management (CRM)... View Details
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
Social Change Lab at Stanford University; Robb Willer, professor of sociology at Stanford University; Mohsen Mosleh, associate professor at the University of Oxford; Gordon Pennycook, associate professor at Cornell University; and David Rand, professor of View Details
Keywords: by Avery Forman
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
management style has left in its wake a long line of unhappy stakeholders: regulators, competitors, drivers, customers, and even some partners. Kanter, who wrote a case study on the company after featuring Uber in a recent book, hopes... View Details
- 01 Jun 1997
- News
New Releases
managerial formula. His book is designed to help managers understand that distinction and show them how to adapt and respond accordingly. The Service Profit Chain by James L. Heskett, W. Earl Sasser, Jr., and Leonard A. Schlesinger (Free... View Details
- 29 May 2001
- Research & Ideas
Howard Stevenson on the Lessons of the Internet Era
Entrepreneurs and managers who can't adapt to the fast pace of change in the world—"a world that should be on Prozac"—are likely to miss out on opportunities in the years to come, says HBS Professor Howard Stevenson. The good... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2010
- News
Dare to be Different
Another part of it is a dissection of some of the brands that have managed to be exceptions to the rule, and that have somehow managed to hold our attention and loyalty over... View Details
- 14 May 2013
- Blog Post
Exploring new opportunities at HBS
startup approximately 10% of the size of our entire RC class. Prior to joining the startup, I had a slightly more traditional occupation working on the Loyalty Marketing team at a national luxury retailer (which, yes, did require me to... View Details
Keywords: Technology
- 12 Dec 2017
- News
Hal (MBA 1968) and Diane Brierley
membership records. He couldn’t find one specializing in record keeping, so he and fellow research assistant, Tom Jones (MBA 1968), offered to serve as consultants and complete the project. That’s how Epsilon Data Management was born in... View Details
- 01 Oct 1996
- News
The Drive for Excellence: An Interview with Jim Henderson
the community -- its outside stakeholders. You can have responsibility at the top of the company, but if it doesn't permeate the entire organization the stakeholders can't count on it. What about bottom-line responsibility to shareholders? Any senior View Details
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
In a recent Harvard Business Review article, professor Robert Simons wrote about how organizations can design jobs for maximum performance. In this excerpt, Simons discusses what he terms the four basic "spans" of a job—control, accountability, influence, and... View Details
Keywords: by Robert Simons
- 01 Apr 1998
- News
Short Takes
Managing Development Flexibility in Uncertain Environments," the authors assert that increasing flexibility during the product development cycle can enable a firm to adjust to unanticipated circumstances so opportunely and cost... View Details
Keywords: Garry Emmons and Caroline Chauncey
- 01 Oct 1999
- News
Culture Clash: Exploring Cross Cultural Conflicts in Business
"As different cultural traditions meet in the marketplace and inside organizations, managers face tough choices about the values that they and their organizations will live by," HBS professor Lynn Sharp Paine told participants at an HBS... View Details
Keywords: Judith A. Ross
- 29 Apr 2021
- News
Equal Partner
working in the fashion and retail industry—as the director of Global Strategy at Donna Karan (a division of LVMH), the general manager of Shop Your Way and the founder of Mintbox, a flash sale and loyalty... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 01 Dec 1996
- News
October Reunions Break Records, Strengthen Ties
"Nothing I taught you about technology in management information systems has any relevance whatsoever to the world we're living in today," stated F. Warren McFarlan, the School's senior associate dean for External Relations, in his... View Details
- 10 Jan 2005
- Research & Ideas
The Knowledge Coach
personal computers. Reddy passed along knowledge he had newly acquired about selecting and dealing with the board of investors, honing a business strategy, building a strong core team, and managing cash carefully. The two of them also... View Details
Keywords: by Dorothy Leonard & Walter Swap