Publications

Find at Harvard

March 2010 (Revised June 2010)
Case

Whose Money Is It Anyway? (A)

By: V.G. Narayanan, Richard G. Hamermesh and Rachel Gordon

The Brigham and Women's Physician's Organization (BWPO) and its corporate parent disagree over who has jurisdiction over significant legacy funds. Are they controlled by the BWPO or do they belong to BWPO's corporate parent? The BWPO and its corporate parent must... View Details

Keywords: Accounting; Investment Funds; Governance Controls; Agreements and Arrangements; Boundaries; Health Industry

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

Legacy of Enron's Collapse (Harvard University Press), the devastation of Enron was total—yet there is much that business today can gain from a postmortem of the once-triumphant company. Salter had access to an extensive library of public... View Details

Keywords: by Martha Lagace; Energy; Utilities

August 2021 (Revised February 2024)
Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details

Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia

August 2023
Case

BYD, China, and Global Electric Vehicle Rivalry

By: Cynthia A. Montgomery and Max Hancock

In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details

Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea

April 2000
Supplement

GE's Two-Decade Transformation: Interview with Jack Welch, November 1999 (Video)

By: Christopher A. Bartlett

An interview with Jack Welch on his views of the current status of GE's two-decade transformation and his changing role in leading it. Among topics discussed include his views of GE as a learning organization, the process of change that allowed GE's transformation to... View Details

Keywords: Leading Change; Transformation; Organizational Change and Adaptation; Problems and Challenges; Change Management; Management Succession; Managerial Roles

April 2022
Case

The First Opium War and Global Free Trade

By: Jeremy Friedman and Allison Lazarus

The First Opium War (1839-1842) symbolized the peak of the era of European imperialism, with a political and cultural legacy that remains potent to this day. The British Empire, “acquired in a fit of absent-mindedness” as one observer famously claimed, seemed to be... View Details

Keywords: Imperialism; Narcotics; Importing; History; Globalized Markets and Industries; Trade; Social Issues