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Publications

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  • All HBS Web  (1,809)
    • News  (352)
    • Research  (1,280)
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  • Faculty Publications  (1,028)

Show Results For

  • All HBS Web  (1,809)
    • News  (352)
    • Research  (1,280)
    • Events  (3)
    • Multimedia  (18)
  • Faculty Publications  (1,028)
← Page 9 of 1,809 Results →
  • 05 May 2016
  • News

The Real Cost of Ignoring Mental Health in the Workplace

  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

study was directed by John A. Deighton, the Harold M. Brierley Professor of Business Administration at Harvard Business School. The study's principal investigator was HBS research associate Leora D.... View Details
Keywords: by Dina Gerdeman; Publishing
  • 15 Jun 2016
  • News

How China Won the Keys to Disney’s Magic Kingdom

  • 23 May 2018
  • Video

2018 Alumni Achievement Awards Presentation

  • 24 Apr 2014
  • HBS Seminar

Rebecca Henderson, Harvard Business School

  • 27 Nov 2013
  • News

Can Garment Factories Become Safer?

  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John View Details
Keywords: by Susan Young
  • 30 Mar 2015
  • Research & Ideas

Managing the Family Business: Preparing to Sell

On important occasions, we gather for family portraits. If you were to take a picture of your family business today, what would it show? Family businesses represent the aspirations, achievements, and struggles of one or more generations of a family. We would see all... View Details
Keywords: by Jonathan Pellegrin; Food & Beverage; Retail
  • 01 Apr 2014
  • News

FDA Moves to Regulate E-Cigarettes

  • 05 May 2016
  • Video

The Real Cost of Ignoring Mental Health in the Workplace

  • 16 Nov 2010
  • News

Tesco's Foray Into U.S. Market Hits Snag

  • 22 Oct 2010
  • News

Baker, Patrick vie for high-tech edge

  • 26 Nov 2012
  • News

New Winners & Losers in the Internet Economy

  • 17 May 2010
  • News

Eight HBS Students Honored for Service to the School and Society

  • 13 Jun 2016
  • News

Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova

  • 22 Jul 2014
  • News

Family Strife

  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

forthcoming book Digital Marketing (John Wiley & Sons), edited by Jerry Wind and Vijay Mahajan, John Deighton and coauthor Patrick Barwise of the London Business School identify three qualities that distinguish the Web from other mass... View Details
Keywords: by Peter K. Jacobs
  • 26 May 2023
  • Blog Post

Bringing Space Tech Back to Earth

shock-absorbing rubber in astronaut helmets. Kate Sweeney has always been fascinated by how space technology can be used to improve people’s lives back on Earth. Sweeney, who is about to complete her M.S./M.B.A., offered jointly by the Harvard View Details
  • 05 May 2016
  • Cold Call Podcast

The Real Cost of Ignoring Mental Health in the Workplace

Keywords: Re: John A. Quelch
  • 2008
  • Book

Greater Good: How Good Marketing Makes for Better Democracy

By: John A. Quelch and Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details
Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare
Citation
Related
Quelch, John A., and Katherine E. Jocz. Greater Good: How Good Marketing Makes for Better Democracy. Boston: Harvard Business Press, 2008.
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