Intuit - Publications - Faculty & Research

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

intuition tell you? Why does lack of gender diversity hurt corporate performance? What do you think? Next Month: What Will It Take to Achieve Gender Equality in Leadership? To Read More Vivian Hunt, Dennis Layton, and Sara Prince, Why... View Details

Keywords: by James Heskett

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

data-driven analytical approach to understanding new market opportunities. "That's a great process for finding gaps in well-established markets," says Christensen, "but it's a bad process for making intuitive bets."... View Details

Keywords: by Loren Gray

14 Apr 2003
Research & Ideas

Andy Grove on the Confident Leader

self-confidence to make an irrational or intuitive decision that goes against the logic of the organization? AG: I've made the point about pretending confidence and building your own confidence in the face of this valley of death. If you... View Details

Keywords: by Walter Kiechel; Technology

23 Aug 2004
Research & Ideas

Strategy for Small Fish

software), these strategies have endured for many years and enabled the growth of large and successful firms (such as Intuit and Siebel Systems). A well-executed niche strategy, because of its focus, will exhibit strong defenses against a... View Details

Keywords: by Marco Iansiti & Roy Levien

29 May 2006
Research & Ideas

Why CEOs Are Not Plug-and-Play

establishing a new market-driven personnel system, improving cross-functional collaboration, and simplifying product development. Steve Bennet was hired in 2000 as CEO at Intuit in large part because of his reputation as a driver of... View Details

Keywords: by Boris Groysberg, Andrew N. McLean & Nitin Nohria; Employment

15 Jul 2014
First Look

First Look: July 15

subjects' decisions are consistent with those predicted by the Intuitive Criterion refinement, which is based on equilibrium domination logic, or the Undefeated refinement, which is based on Pareto optimization logic, and find the... View Details

Keywords: Carmen Nobel

02 Nov 2016
Op-Ed

Government and Financial Tech Can Fix Cash Woes for Small Businesses

whom I have worked with as an advisor) now offers Working Capital Terms, a non-card payment option that businesses can use to pay vendors. And, this month they announced a partnership with Intuit so their cardholders, who use QuickBooks... View Details

Keywords: by Karen Mills

06 Oct 2009
First Look

First Look: October 6

with wages should be considered more widely for determining taxes. Alternatively, if policies such as a height tax are rejected, then the standard Utilitarian framework must fail to capture intuitive notions of distributive justice.... View Details

Keywords: Martha Lagace

05 Aug 2014
First Look

First Look: August 5

between the firm and an outside investor. A common assumption in the signaling game literature is that beliefs among the participants in the game are refined using the Intuitive Criterion refinement. Our experimental results provide... View Details

Keywords: Sean Silverthorne

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

stations,” the Journal reported. “Doing a layoff for the right reason is not just smart strategically, it’s smart organizationally.” Two months earlier, in July, Intuit CEO Sasan Goodarzi published a note in the financial software firm’s... View Details

Keywords: by Rachel Layne; Technology; Information Technology

19 Feb 2007
Research & Ideas

Inexperienced Investors and Market Bubbles

younger investors were lured in. If you read historical accounts of the Tulip Bubble, as well as other famous examples, it turns out that this is pervasive. Our intuition was that this might explain how these stocks became overvalued in... View Details

Keywords: by Sean Silverthorne; Financial Services

08 Apr 2015
What Do You Think?

Are Technology Companies Ripe for Disruption?

technological sophistication, and, as claimed in a recent, well publicized lawsuit, gender? My inspiration for these rants is Scott Cook (HBS MBA '76), co-founder of Intuit and a true disruptor. From its founding Intuit, quickly became... View Details

Keywords: by James Heskett; Computer; Technology

02 Jan 2007
Research & Ideas

Most Popular Articles of 2006

Trust Your Gut Most of us trust our intuition more than we should, especially when the pressure is on in negotiations. Professors Max Bazerman and Deepak Malhotra on negotiating more rationally. From Negotiation. On Managing with Bobby... View Details

Keywords: by Sean Silverthorne

03 Dec 2001
What Do You Think?

What Happens When the Sumo Master Learns Judo?

small can outsmart the large. Exhibit A is the story of Intuit, the financial software provider. Intuit has continued to dominate Microsoft in its niche through intensifying focus, defining the competitive space, listening to customers... View Details

Keywords: by James Heskett

09 Mar 2009
Research & Ideas

How to Revive Health-Care Innovation

news. It frees physicians and hospitals to focus their energies on what they do best-tackling complex medical problems and moving more and more problems along the spectrum from intuitive toward precision medicine. However, in the history... View Details

Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health

13 Feb 2006
Research & Ideas

Turning High Potential into Real Reward

solely a product problem. NB: I imagine that doing a good job of picking that mainstream market is a function of the entrepreneur's own experience in an industry and his or her intuition about the future. Lassiter: Certainly in the cases... View Details

Keywords: Re: Joseph B. Lassiter; Consumer Products

10 May 2004
Research & Ideas

Rethink the Value of Joint Ventures

countries. There is a popular intuition that these countries are extremely risky and, consequently, capital budgeting practices reflect this notion by requiring extremely high rates of return on activities in these countries. My sense... View Details

Keywords: by Cynthia Churchwell

30 Nov 2018
What Do You Think?

What’s the Best Administrative Approach to Climate Change?

Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details

Keywords: by James Heskett; Energy

01 May 2012
First Look

First Look: May 1

behavioral ethics as the study of systematic and predictable ways in which individuals make ethical decisions and judge the ethical decisions of others that are at odds with intuition and the benefits of the broader society. By focusing... View Details