Intuit - Publications - Faculty & Research

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

not intuitive for managers. So Simons created a solution: a free online job design optimization tool that allows companies to plug in information about a particular job to test whether the person in that role is getting the right mix of... View Details

Keywords: by Dina Gerdeman

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

using art to sharpen the intuitiveness that goes into the moment of choice." Others maintained that choosing is neither an art nor a science. Laurence McKinney said, "We ultimately base our decisions on 'feelings'" and... View Details

Keywords: by Jim Heskett

29 Nov 2017
Research & Ideas

How to Succeed in Business (According to a 15th Century Trade Merchant)

Cotrugli gives equal due to the importance of luck and boldness. A merchant also must be canny, but not overly so: “The shrewdness of the merchant, or his cunning, must be employed in moderation: he should neither hurt others nor allow himself to be got the better of,... View Details

Keywords: by Julia Hanna

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

of the industry in terms of adopting AI. Is the industry mature, with infrastructure already in place to collect data and ready to implement? Are industry stakeholders willing to adopt AI? Do they agree with you on the value of potential benefits? Is the product View Details

Keywords: by Rocio Wu

23 Oct 2013
Research & Ideas

Overcoming Nervous Nelly

your heart is already racing, you can use that high arousal in a positive way by being energetic, enthusiastic, and passionate," she says. "People's intuition is to try and calm down. You are better off running with your high... View Details

Keywords: by Michael Blanding

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

for our children,'” Takeuchi says. “When he heard this, that’s when Honda himself decided it was time for him to retire.” 2. Rely on intuition to grasp the essence of people, things, and events. Takeuchi explains this practice as having... View Details

Keywords: by Kristen Senz

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

intuition tell you? Why does lack of gender diversity hurt corporate performance? What do you think? Next Month: What Will It Take to Achieve Gender Equality in Leadership? To Read More Vivian Hunt, Dennis Layton, and Sara Prince, Why... View Details

Keywords: by James Heskett

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

that this three-part structure allows them to distinguish clearly between the novel and non-novel aspects of their business idea. It also forces the more intuitive thinkers to articulate, test, and validate their assumptions, rather than... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

data-driven analytical approach to understanding new market opportunities. "That's a great process for finding gaps in well-established markets," says Christensen, "but it's a bad process for making intuitive bets."... View Details

Keywords: by Loren Gray

14 Apr 2003
Research & Ideas

Andy Grove on the Confident Leader

self-confidence to make an irrational or intuitive decision that goes against the logic of the organization? AG: I've made the point about pretending confidence and building your own confidence in the face of this valley of death. If you... View Details

Keywords: by Walter Kiechel; Technology

23 Aug 2004
Research & Ideas

Strategy for Small Fish

software), these strategies have endured for many years and enabled the growth of large and successful firms (such as Intuit and Siebel Systems). A well-executed niche strategy, because of its focus, will exhibit strong defenses against a... View Details

Keywords: by Marco Iansiti & Roy Levien

02 Nov 2016
Op-Ed

Government and Financial Tech Can Fix Cash Woes for Small Businesses

whom I have worked with as an advisor) now offers Working Capital Terms, a non-card payment option that businesses can use to pay vendors. And, this month they announced a partnership with Intuit so their cardholders, who use QuickBooks... View Details

Keywords: by Karen Mills

06 Oct 2009
First Look

First Look: October 6

with wages should be considered more widely for determining taxes. Alternatively, if policies such as a height tax are rejected, then the standard Utilitarian framework must fail to capture intuitive notions of distributive justice.... View Details

Keywords: Martha Lagace

19 Feb 2007
Research & Ideas

Inexperienced Investors and Market Bubbles

younger investors were lured in. If you read historical accounts of the Tulip Bubble, as well as other famous examples, it turns out that this is pervasive. Our intuition was that this might explain how these stocks became overvalued in... View Details

Keywords: by Sean Silverthorne; Financial Services

02 Jan 2007
Research & Ideas

Most Popular Articles of 2006

Trust Your Gut Most of us trust our intuition more than we should, especially when the pressure is on in negotiations. Professors Max Bazerman and Deepak Malhotra on negotiating more rationally. From Negotiation. On Managing with Bobby... View Details

Keywords: by Sean Silverthorne

09 Mar 2009
Research & Ideas

How to Revive Health-Care Innovation

news. It frees physicians and hospitals to focus their energies on what they do best-tackling complex medical problems and moving more and more problems along the spectrum from intuitive toward precision medicine. However, in the history... View Details

Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health

13 Feb 2006
Research & Ideas

Turning High Potential into Real Reward

solely a product problem. NB: I imagine that doing a good job of picking that mainstream market is a function of the entrepreneur's own experience in an industry and his or her intuition about the future. Lassiter: Certainly in the cases... View Details

Keywords: Re: Joseph B. Lassiter; Consumer Products

10 May 2004
Research & Ideas

Rethink the Value of Joint Ventures

countries. There is a popular intuition that these countries are extremely risky and, consequently, capital budgeting practices reflect this notion by requiring extremely high rates of return on activities in these countries. My sense... View Details

Keywords: by Cynthia Churchwell

30 Nov 2018
What Do You Think?

What’s the Best Administrative Approach to Climate Change?

Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details

Keywords: by James Heskett; Energy

01 May 2012
First Look

First Look: May 1

behavioral ethics as the study of systematic and predictable ways in which individuals make ethical decisions and judge the ethical decisions of others that are at odds with intuition and the benefits of the broader society. By focusing... View Details

Keywords: Carmen Nobel

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