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Show Results For
- All HBS Web
(3,212)
- People (4)
- News (782)
- Research (2,114)
- Events (14)
- Multimedia (16)
- Faculty Publications (1,493)
- February 2008 (Revised February 2017)
- Teaching Note
The BCPC Internet Strategy Team: An Exercise
By: Amy Edmondson and Barbara Larson
Teaching Note for [604035]. View Details
Keywords: Telecommunications Industry
- 2003
- Chapter
The Geographic Dispersion of Commercial Internet Use
By: Chris Forman, Avi Goldfarb and Shane Greenstein
Forman, Chris, Avi Goldfarb, and Shane Greenstein. "The Geographic Dispersion of Commercial Internet Use." In Rethinking Rights and Regulations: Institutional Responses to New Communication Technologies, edited by Lorrie Faith Cranor and Steven S. Wildman, 113–145. MIT Press, 2003.
- April 2012
- Article
Emotion-induced Engagement in Internet Video Ads
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Emotion-induced Engagement in Internet Video Ads ." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 144–159.
- August 2001 (Revised November 2001)
- Case
Vicinity Corporation: Turning Web Traffic into Store Traffic
By: Frances X. Frei, David Margalit and Amanda Yelsh
Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details
Frei, Frances X., David Margalit, and Amanda Yelsh. "Vicinity Corporation: Turning Web Traffic into Store Traffic." Harvard Business School Case 602-031, August 2001. (Revised November 2001.)
- Research Summary
Mobile web advertising: maximum entropy banner allocation
The worldwide mobile advertising market, currently $3 billion in size, is expected to grow to $20 billion by 2011. Online and mobile advertising employs two main pricing models: pay-per-click (CPC) and pay-per-impression (CPM). To date, most of the... View Details
- 12 PM – 1 PM EDT, 16 Mar 2016
- Webinars: Trending@HBS
How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network
How do major technologies deploy and spread? Shane Greenstein will use illustrations from his new book, How the Internet Became Commercial: Innovation, Privatization, View Details
- September–October 1997
- Article
Developing Products on Internet Time
By: A. D. MacCormack and M. Iansiti
MacCormack, A. D., and M. Iansiti. "Developing Products on Internet Time." Harvard Business Review 75, no. 5 (September–October 1997).
- fall 2002
- Article
The Impact of Internet Exchanges on Business-to-Business Distribution
By: Narakesari Narayandas, Mary N. Caravella and John Deighton
Narayandas, Narakesari, Mary N. Caravella, and John Deighton. "The Impact of Internet Exchanges on Business-to-Business Distribution." Journal of the Academy of Marketing Science 30, no. 4 (fall 2002).
- 01 Apr 1997
- News
HBS Research Available on World Wide Web
Pondering a business problem or management issue? Imagine with a computer keystroke or two being able to find synopses of Harvard Business School research on hundreds of topics. Would you like to know more, for example, about the... View Details
- September 2022 (Revised August 2023)
- Case
Audrey Tang: Using Technology to Strengthen Democracy in Taiwan
By: Shikhar Ghosh and Shweta Bagai
Since the early days of the internet, Taiwan had a vibrant community of civic hackers and open-source programmers who engaged with social issues. Audrey Tang was one of them. She spearheaded the 2014 Sunflower Student Movement in Taiwan, where protestors peacefully... View Details
Keywords: Democracy; Internet; Web Technology; Digital Transformation; Digital Platform; COVID; Information Technology; Applications and Software; Governance; Entrepreneurship; Governing Rules, Regulations, and Reforms; Innovation and Invention; Taiwan; China; Asia
Ghosh, Shikhar, and Shweta Bagai. "Audrey Tang: Using Technology to Strengthen Democracy in Taiwan." Harvard Business School Case 823-048, September 2022. (Revised August 2023.)
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own.... View Details
- 2008
- Chapter
Innovation and the Evolution of Market Structure for Internet Access in the United States
By: Shane Greenstein
Greenstein, Shane. "Innovation and the Evolution of Market Structure for Internet Access in the United States." Chap. 3 in The Internet and American Business, edited by William Aspray and Paul Ceruzzi, 47–104. MIT Press, 2008.
- November 1998 (Revised February 1999)
- Case
Bolsa de Valores de Guayaquil (BVG): Reaching Worldwide Investors Through the Internet
By: Lynda M. Applegate, Ramiro Montealegre, Dusya Vera and Karen Barone
The Guayaquil Stock Exchange developed a Web site to provide information about the market in Ecuador. Though the system provided some dynamic information for potential investors and allowed for some transactions to occur via the Internet, it had not at the time of the... View Details
Keywords: Stocks; Foreign Direct Investment; Emerging Markets; Internet; Technology Industry; Ecuador
Applegate, Lynda M., Ramiro Montealegre, Dusya Vera, and Karen Barone. "Bolsa de Valores de Guayaquil (BVG): Reaching Worldwide Investors Through the Internet." Harvard Business School Case 399-070, November 1998. (Revised February 1999.)
- January–February 1999
- Article
Judo Strategy: The Competitive Dynamics of Internet Time
By: D. B. Yoffie and M. A. Cusumano
Yoffie, D. B., and M. A. Cusumano. "Judo Strategy: The Competitive Dynamics of Internet Time." Harvard Business Review 77, no. 1 (January–February 1999): 70–81.
- 2018
- Working Paper
The State of Open Source Server Software
By: Shane Greenstein and Klaus Ackermann
The study assembles new data to construct a census of worldwide web server use across the globe. We document a large concentration of investment in the United States, and a wide dispersion across scores of countries. We find tens of billions of dollars of unmeasured... View Details
Keywords: Internet; Open Source; Internet and the Web; Policy; Open Source Distribution; Internet and the Web; Global Range
Greenstein, Shane, and Klaus Ackermann. "The State of Open Source Server Software." Working Paper, September 2018.
- 29 May 2001
- Research & Ideas
Howard Stevenson on the Lessons of the Internet Era
Entrepreneurs and managers who can't adapt to the fast pace of change in the world—"a world that should be on Prozac"—are likely to miss out on opportunities in View Details
Keywords: by Sean Silverthorne
- 17 May 2011
- News
Going, Going, Gone: Who Killed the Internet Auction?
- 2001
- Case
Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus Decision
By: Marco Bertini, Magali Lamyin and Jose Luis Nueno
Bertini, Marco, Magali Lamyin, and Jose Luis Nueno. "Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus Decision." 2001.