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(3,657)
- People (11)
- News (1,319)
- Research (1,933)
- Events (16)
- Multimedia (34)
- Faculty Publications (1,120)
Show Results For
- All HBS Web
(3,657)
- People (11)
- News (1,319)
- Research (1,933)
- Events (16)
- Multimedia (34)
- Faculty Publications (1,120)
- March 2007
- Article
Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
By: Benjamin Edelman, Michael Ostrovsky and Michael Schwarz
We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP... View Details
Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review 97, no. 1 (March 2007): 242–259. (Winner of the 2013 Prize in Game Theory and Computer Science from the Game Theory Society - for "the best paper at the interface of game theory and computer science in the last decade." Winner of the 2018 SIGecom Test of Time Award from the ACM Special Interest Group on E-Commerce - for "an influential paper or series of papers published between ten and twenty-five years ago that has significantly impacted research or applications exemplifying the interplay of economics and computation.")
- December 2003 (Revised April 2004)
- Case
Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game
Investigates how the rise of the Internet as a vehicle for renting and buying movies has disrupted the video rental industry and how market leader Blockbuster Inc. can and should respond to these developments. Explores how the emergence of e-commerce affects the degree... View Details
Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Service Industry; Motion Pictures and Video Industry
Coughlan, Peter J., and Jenny Illes. "Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game." Harvard Business School Case 704-462, December 2003. (Revised April 2004.)
- November 1996 (Revised June 1999)
- Case
Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft
By: Marco Iansiti and Alan D. MacCormack
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details
Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States
Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
- 01 Oct 2000
- News
After the Revolution: Putting the Internet in Perspective
what's going on in business," Nolan noted. "We have never lived through anything like this." With that, Nolan opened his discussion of the profound changes that computers -- and now the Internet -- have... View Details
Keywords: Margie Kelley
- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
Quick. What does the word “philanthropy” conjure up? Large foundations? Well-heeled patrons? Reams of direct mail? How about nimble start-ups, passionate entrepreneurs, and powerful technology? That’s the new world View Details
- 12 PM – 1 PM EST, 17 Feb 2016
- Webinars: Trending@HBS
Everything I Needed to Know About Parenting I Learned at HBS
During the webinar, Denise will translate leadership principles into a family-friendly context to help parents foster kindness and reduce tension at home. Everyone benefits! Well show you how to adapt these tools to your own family vision and action plan. View Details
- 17 May 2011
- News
Going, Going, Gone: Who Killed the Internet Auction?
- December 2010
- Case
Everything or Nothing: Martti Ahtisaari and the Aceh Negotiations (A)
By: James K. Sebenius and Alex Green
In early 2005, Martti Ahtisaari planned negotiations to end the decades-long conflict between Acehnese insurgents and the Indonesian government that had claimed thousands of lives. The "modern" phase of the insurgency by the fighters from the Free Aceh Movement that... View Details
Keywords: Government and Politics; Negotiation; Conflict and Resolution; Conflict Management; Indonesia
Sebenius, James K., and Alex Green. "Everything or Nothing: Martti Ahtisaari and the Aceh Negotiations (A)." Harvard Business School Case 911-040, December 2010.
- January 2002
- Case
DeRemate.com: Building a Latin American Internet Auction Site
Analyzes the strategic decision-making process in terms of market forces and short-term growth for an online trading community site in Latin America. A major competitor to E-bay, DeRemate.com is contemplating expansion throughout Latin America. View Details
Rukstad, Michael G., and David Collis. "DeRemate.com: Building a Latin American Internet Auction Site." Harvard Business School Case 702-454, January 2002.
- 2018
- Working Paper
The State of Open Source Server Software
By: Shane Greenstein and Klaus Ackermann
The study assembles new data to construct a census of worldwide web server use across the globe. We document a large concentration of investment in the United States, and a wide dispersion across scores of countries. We find tens of billions of dollars of unmeasured... View Details
Keywords: Internet; Open Source; Internet and the Web; Policy; Open Source Distribution; Internet and the Web; Global Range
Greenstein, Shane, and Klaus Ackermann. "The State of Open Source Server Software." Working Paper, September 2018.
- 03 Dec 2013
- News
China’s Challenge: Press censorship in the internet era
- 01 Oct 2012
- News
Good News in Jobs: Ad-Supported Internet Economy Doubles
- 2021
- Article
Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services
By: Samantha Bates, John Bowers, Shane Greenstein, Jordi Weinstock, Jonathan Zittrain and Yunhan Xu
This paper analyzes the extent to which the Internet’s global domain name resolution (DNS) system has preserved its distributed resilience given the rise of cloud-based hosting and infrastructure. We explore trends in the concentration of the DNS space since at least... View Details
Keywords: Domain Name System; Resilience; Entropy; Internet and the Web; Infrastructure; Performance Effectiveness; Safety; Cybersecurity
Bates, Samantha, John Bowers, Shane Greenstein, Jordi Weinstock, Jonathan Zittrain, and Yunhan Xu. "Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services." Journal of Quantitative Description: Digital Media 1 (2021).
- June 2002
- Article
The Timing of Bids in Internet Auctions: Market Design, Bidder Behavior, and Artificial Agents
By: Axel Ockenfels and Alvin E. Roth
Keywords: Auctions; Bids and Bidding; Internet and the Web; Markets; Design; Behavior; Internet and the Web
Ockenfels, Axel, and Alvin E. Roth. "The Timing of Bids in Internet Auctions: Market Design, Bidder Behavior, and Artificial Agents." AI Magazine (June 2002).
- 12 PM – 1 PM EDT, 16 Mar 2016
- Webinars: Trending@HBS
How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network
How do major technologies deploy and spread? Shane Greenstein will use illustrations from his new book, How the Internet Became Commercial: Innovation, Privatization, and the Birth of a new Network, to... View Details
- October 2016 (Revised February 2019)
- Case
PTC: A Transformation to IoT
By: Rajiv Lal and Sarah McAra
In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space... View Details
- January 2017 (Revised June 2017)
- Case
Chicago and the Array of Things: A Fitness Tracker for the City
By: Rajiv Lal and Scott Johnson
The city of Chicago has recently launched a project called the Array of Things. The program involves a series of sensor nodes placed around the city that capture a massive amount of data including pedestrian and vehicle flow, air quality, and cloud cover. The Array of... View Details
Keywords: Smart Connected Products; Smart Cities; Internet Of Things; Sensors; Govenment; Government Administration; Technological Innovation; Digital Platforms; Applications and Software; Information Infrastructure; Internet and the Web; Public Administration Industry; Technology Industry; Chicago; United States
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.