Publications

20 Jun 2023
Research & Ideas

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

Harvard Business School. People are more likely to recall information over a longer period when it’s wrapped in an anecdote as opposed to statistics, according to the study, “Stories, Statistics and Memory.” Graeber’s research validates... View Details

Keywords: by Scott Van Voorhis

August 2020 (Revised March 2021)
Case

Migros Turkey: Scaling Online Operations (A)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details

Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey

Research Summary

Overview

By: Ayelet Israeli

Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details

Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data

09 Jan 2018
First Look

First Look at New Research and Ideas, January 9, 2018

consider the real effects of bank lending shocks and how they permeate the economy through buyer-supplier linkages. We combine administrative data on all firms in Spain with a matched bank-firm-loan dataset incorporating information on... View Details

Keywords: Sean Silverthorne

Article

A 'Present' for the Future: The Unexpected Value of Rediscovery

By: Ting Zhang, Tami Kim, Alison Wood Brooks, Francesca Gino and Michael I. Norton

Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we use a "time capsule" paradigm to show that individuals underestimate the... View Details

Keywords: History; Information Management; Cognition and Thinking

Find at Harvard

Web

Actively Addressing Unconscious Bias in Recruiting - Recruiting

bias in which people tend to gravitate towards others who look, act, and think as they do. In recruiting specifically, unconscious bias and affinity bias often express themselves as a preference for one candidate or another because of “... View Details

Web

Live from Klarman Hall - Alumni

multilingual, and generative capabilities that enable companies to build applications that can understand, think, and act on information the way that humans do. This paradigm shift in AI technology is driving an explosion of use cases... View Details

21 Nov 2023
Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

their groups. “You need to broadcast information in a way that helps people build narratives that reduce emotions.” Leaders of large organizations typically can’t provide personalized support to every employee. In these instances, “You... View Details

Keywords: by Kristen Senz

17 Oct 2023
HBS Case

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

different combinations of product features, usage levels, and number of users. “Subscription models that have been successful are ones that build tiers that align well with the needs and preferences of different customer segments,” Ofek... View Details

Keywords: by Jay Fitzgerald; Information; Information; Information

January 1999 (Revised November 1999)
Case

Metapath Software: September 1997

By: G. Felda Hardymon and Bill Wasik

In September 1997, John Hansen called together his board to debate an interesting choice that his company had to make. Hansen--the CEO of Metapath Software, a provider of software and services to wireless carriers--had two offers to describe. The first was an offer to... View Details

Keywords: Private Ownership; Mergers and Acquisitions; Private Equity; Decision Choices and Conditions; Governing and Advisory Boards; Management Teams; Stocks; Public Ownership; Negotiation Deal; Information Technology Industry; Information Technology Industry

May 2006
Article

Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines

By: Nava Ashraf, Dean Karlan and Wesley Yin

We designed a commitment savings product for a Philippine bank and implemented it using a randomized control methodology. The savings product was intended for individuals who want to commit now to restrict access to their savings, and who were sophisticated enough to... View Details

Keywords: Information; Product; Philippines

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Web

Help - Alumni

personal information. As with other information in the Alumni Directory, you may change how your addresses display at any time by editing the preferences on your profile page. We encourage you to update your... View Details

23 Jan 2024
Research & Ideas

How to Keep Employees Productive: Support Caregivers

by Willis Towers Watson found that 40 percent of employees desire family-related assistance, with preference for expanded family leave, bereavement leave or assistance, and additional maternity leave. Companies can attract and retain... View Details

Keywords: by Kara Baskin

2025
Working Paper

Global Evidence on Gender Gaps and Generative AI

By: Nicholas G. Otis, Solène Delecourt, Katelynn Cranney and Rembrand Koning

Generative AI has the potential to transform productivity and reduce inequality, but only if adopted broadly. In this paper, we show that recently identified gender gaps in generative AI use are nearly universal. Synthesizing data from 18 studies covering more than... View Details

Keywords: AI and Machine Learning; Gender; Equality and Inequality; Technology Adoption; Behavior

17 Feb 2010
First Look

First Look: Feb. 17

information content. The theory yields interesting results about the informational role of targeted advertising and its consequences. First, targeting can itself serve as a signal on product attributes.... View Details

Keywords: Martha Lagace

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey

01 Dec 2023
Blog Post

8 FAQs on the MBA Application

As we approach the January Round 2 application deadline, we have noticed a few common questions from prospective students regarding the HBS MBA application. Check out the top 5 questions we get from applicants and the top 3 questions we wish we got from applicants,... View Details

Article

Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

By: Sharique Hasan and Rembrand Koning

Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details

Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India