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- Faculty Publications (153)
Show Results For
- All HBS Web (767)
- Faculty Publications (153)
- Research Summary
Overview
By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
- Article
The Social Utility of Feature Creep
By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption.... View Details
Keywords: Impression Management; Social Influence; Conspicuous Consumption; Signaling; Product Features; Consumer Behavior; Information Technology; Experience and Expertise; Status and Position
Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
- 25 Apr 2014
- Blog Post
Get the Scoop on Date Release at HBS
next academic year is kicked off with Date Release, when our office informs recruiting partners of the available recruiting dates for interviews and recruiting events. This year, Date Release occurred on Wednesday, April 23rd. How can I... View Details
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
advances in information technology, a revolution has been taking place in retailing during the past two decades, and nowhere more so than in the apparel and textile sectors. The first to chronicle these changes and their implications in... View Details
- Article
A 'Present' for the Future: The Unexpected Value of Rediscovery
Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we use a "time capsule" paradigm to show that individuals underestimate the... View Details
Zhang, Ting, Tami Kim, Alison Wood Brooks, Francesca Gino, and Michael I. Norton. "A 'Present' for the Future: The Unexpected Value of Rediscovery." Psychological Science 25, no. 10 (October 2014): 1851–1860.
- January 1999 (Revised November 1999)
- Case
Metapath Software: September 1997
By: G. Felda Hardymon and Bill Wasik
In September 1997, John Hansen called together his board to debate an interesting choice that his company had to make. Hansen--the CEO of Metapath Software, a provider of software and services to wireless carriers--had two offers to describe. The first was an offer to... View Details
Keywords: Private Ownership; Mergers and Acquisitions; Private Equity; Decision Choices and Conditions; Governing and Advisory Boards; Management Teams; Stocks; Public Ownership; Negotiation Deal; Information Technology Industry; Information Technology Industry
Hardymon, G. Felda, and Bill Wasik. "Metapath Software: September 1997." Harvard Business School Case 899-160, January 1999. (Revised November 1999.)
- 09 Jan 2018
- First Look
First Look at New Research and Ideas, January 9, 2018
consider the real effects of bank lending shocks and how they permeate the economy through buyer-supplier linkages. We combine administrative data on all firms in Spain with a matched bank-firm-loan dataset incorporating information on... View Details
Keywords: Sean Silverthorne
- Web
Help - Alumni
generalized identification of that location. Can I adjust how my address is shown? We have taken steps to ensure the privacy of your personal information. As with other information in the Alumni Directory, you may change how your... View Details
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
different combinations of product features, usage levels, and number of users. “Subscription models that have been successful are ones that build tiers that align well with the needs and preferences of different customer segments,” Ofek... View Details
- May 2006
- Article
Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines
By: Nava Ashraf, Dean Karlan and Wesley Yin
We designed a commitment savings product for a Philippine bank and implemented it using a randomized control methodology. The savings product was intended for individuals who want to commit now to restrict access to their savings, and who were sophisticated enough to... View Details
Ashraf, Nava, Dean Karlan, and Wesley Yin. "Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines." Quarterly Journal of Economics 121, no. 2 (May 2006): 635–672. (Winner of TIAA-CREF Paul A. Samuelson Award Certificate of Excellence For an outstanding research publication containing ideas that the public and private sectors can use to maintain and improve America's lifelong financial well being presented by TIAA-CREF Institute.)
- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
their groups. “You need to broadcast information in a way that helps people build narratives that reduce emotions.” Leaders of large organizations typically can’t provide personalized support to every employee. In these instances, “You... View Details
Keywords: by Kristen Senz
- 2025
- Working Paper
Global Evidence on Gender Gaps and Generative AI
By: Nicholas G. Otis, Solène Delecourt, Katelynn Cranney and Rembrand Koning
Generative AI has the potential to transform productivity and reduce inequality, but only if adopted broadly. In this paper, we show that recently identified gender gaps in generative AI use are nearly universal. Synthesizing data from 18 studies covering more than... View Details
Otis, Nicholas G., Solène Delecourt, Katelynn Cranney, and Rembrand Koning. "Global Evidence on Gender Gaps and Generative AI." Harvard Business School Working Paper, No. 25-023, October 2024. (Revised January 2025.)
- 01 Dec 2023
- Blog Post
8 FAQs on the MBA Application
As we approach the January Round 2 application deadline, we have noticed a few common questions from prospective students regarding the HBS MBA application. Check out the top 5 questions we get from applicants and the top 3 questions we wish we got from applicants,... View Details
- Program
Leading Change and Organizational Renewal
Recognize how leadership styles and senior team characteristics affect change Make better decisions about change initiatives—even with insufficient information Develop internal communication networks essential to driving initiatives... View Details
- March 2019
- Case
HOPI: Turkey's Shopping Companion
By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
- 24 Mar 2008
- Working Paper Summaries
Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud
- 23 Jan 2024
- Research & Ideas
How to Keep Employees Productive: Support Caregivers
by Willis Towers Watson found that 40 percent of employees desire family-related assistance, with preference for expanded family leave, bereavement leave or assistance, and additional maternity leave. Companies can attract and retain... View Details
Keywords: by Kara Baskin
- Article
Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties
By: Sharique Hasan and Rembrand Koning
Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details
Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India
Hasan, Sharique, and Rembrand Koning. "Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties." Art. 4. Journal of Organization Design 9 (2020).
- 17 Feb 2010
- First Look
First Look: Feb. 17
information content. The theory yields interesting results about the informational role of targeted advertising and its consequences. First, targeting can itself serve as a signal on product attributes.... View Details
Keywords: Martha Lagace
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
ineffectiveness of focus groups. What techniques should managers be employing to elicit information from customers? A: Many researchers tell us that one-on-one interviews are superior to focus groups. That is, even a few conventional... View Details
Keywords: by Manda Mahoney