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  • All HBS Web  (562)
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    • News  (294)
    • Research  (227)
    • Events  (3)
  • Faculty Publications  (78)

Show Results For

  • All HBS Web  (562)
    • People  (1)
    • News  (294)
    • Research  (227)
    • Events  (3)
  • Faculty Publications  (78)
← Page 9 of 562 Results →
  • 06 Jul 2016
  • What Do You Think?

How Do We Pay for the Costs of Globalization?

political process.(including Marco’s comment that “political campaign financing is a related issue”). Those proposing remedies implicitly seemed to agree with RCW’s comment that, “Historic thinking seems to be: ‘It will all work itself... View Details
Keywords: by James L. Heskett; Manufacturing
  • 24 Jul 2012
  • First Look

First Look: July 24

information has increased considerably in the last decade, companies are still failing to disclose material information in a comparable format. We believe this has two downsides. On the one hand, companies... View Details
Keywords: Sean Silverthorne
  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

sizes, and more water and mid-calorie options.” Cities look for public support If cities want to win public approval for labels, this research suggests it might behoove them to publicize information about their effectiveness. A related... View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 01 Sep 2005
  • News

Gifts Create Frist Financial Aid Fund

contribute to the continued success of the School.” A member of the Campaign Advisory Committee, Thomas Frist Jr. and his wife, Trish, served on the Board of Dean’s Advisors from 1997 to 2003. The Frists’ sons, Tommy and Billy, work at... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the ad and be taken to a Web site where she can learn more about the product and purchase it. The entire process—from ad to purchase—might take less than five minutes. In addition to streamlining the flow of information and transactions,... View Details
Keywords: by Susan Young
  • 27 Nov 2000
  • Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details
Keywords: by Donald N. Sull; Manufacturing; Transportation
  • 18 Nov 2002
  • Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

The overseas payments scandal was another contributor to the malaise. More than 400 major U.S. companies had admitted to making illegal campaign contributions and bribing public officials to win business overseas. Given the field's... View Details
Keywords: by Carla Tishler
  • 05 Dec 2016
  • Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

Another example is a TV ad that Hillary Clinton’s campaign ran last December, which included the following claim: “In the last seven years, drug prices have doubled.” One of the main purposes of the ad was to highlight the need for... View Details
Keywords: by Dina Gerdeman
  • 22 Nov 2004
  • Research & Ideas

Side Effects: The Case of Propecia

"staggering" 90 percent brand awareness, she said. The problem: some of that awareness was driven by the much-publicized side effects issue. It was difficult for the drug maker to convey the true risk information necessary to... View Details
Keywords: by Sean Silverthorne; Health; Pharmaceutical
  • 01 Jun 2008
  • News

You Only Thought You Were Republican

capitalists like Warren Buffett, a hero to many of us, support the Democratic Party. (Warren did two fundraisers for Hillary, two for Barack, one for the Democratic Senatorial Campaign Committee, and, I am ever so pleased to say, one for... View Details
Keywords: Andrew Tobias; national debt; Business Schools & Computer & Management Training; Educational Services; Government
  • Web

Frequently Asked Questions | HBS Online

events. However, you may visit the HBS Online Business Insights Blog and HBS Online Facebook page for information about upcoming conferences and webinars featuring faculty, or join the HBS Online Community to build your network and... View Details
  • 22 Feb 2024
  • News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details
Keywords: Margie Kelley
  • Web

the Art of American Advertising - Advertising Products

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

accessible, friendly man. He was always willing to talk about business, share anecdotes, and exchange ideas. He never stopped. He was a living compendium of information about the history of business. I once had a 2-hour conversation with... View Details
Keywords: by Sean Silverthorne
  • 01 Sep 2015
  • News

Support for a Common Theme

Ralph James (MBA 1982) here with Patty and Lincoln Benet (both MBA 1989) at The Harvard Business School Campaign Regional Event in London. "HBS is part of the extraordinary Harvard community that serves the world in equally positive ways,... View Details
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

more experience with credit cards and thus could use the trade-off information productively. With more data to inform their decisions, these customers went on to spend 19 percent more each month and defect... View Details
Keywords: by Danielle Kost
  • 01 Jun 2004
  • News

Celebrations in LA, Florida, London

Since its September 2002 kickoff at HBS, The Campaign for Harvard Business School has traveled to thirteen U.S. and international cities, helping to strengthen and unify the far-flung HBS community and giving more than 3,000 alumni the... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 25 Apr 2014
  • News

Investing in Innovation

On April 25, Harvard Business School launched a campaign that will position the School for leadership in management education in the 21st century. The primary objectives of The Harvard Business School View Details
Keywords: HBS Fund; Educational Services
  • 01 Sep 2015
  • News

The Harvard Business School Campaign: Regional Events

Recent HBS Campaign Regional Events Eddy Pirard (MBA 1991), Philippe Sereys de Rothschild (MBA 1991), Paula Zazadze Arrigo (MBA 1990), and Gregory Salinger (MBA 1991) during the reception and strolling dinner at Pavillon Gabriel. The... View Details
  • 24 Nov 2014
  • News

New York Alumni Connect Around a 'Vision' for the New HBS

Thai Lee (MBA 1985) delivered remarks at The HBS Campaign New York Regional Event, November 12, 2014. New York City-area alumni and friends of Harvard Business School gathered on November 12, 2014 to celebrate and connect with each other... View Details
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