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- Faculty Publications (80)
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- All HBS Web (565)
- Faculty Publications (80)
- 05 Jan 2010
- First Look
First Look: January 5
negative impact on organizational climate while taking action had a positive impact. Results suggest that solving problems as they arise (e.g., Toyota's approach) with intense and substantive actions is more productive than gathering View Details
Keywords: Martha Lagace
- Web
Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
The overseas payments scandal was another contributor to the malaise. More than 400 major U.S. companies had admitted to making illegal campaign contributions and bribing public officials to win business overseas. Given the field's... View Details
Keywords: by Carla Tishler
- 01 Sep 2013
- News
Dynamic Duo
Steve Pagliuca and Judy Pagliuca New HBS Fund Chairs Steve Pagliuca (MBA 1982) and Judy Pagliuca (MBA 1983) know the importance of giving back. Steve, a managing director of Bain Capital and co-owner of the Boston Celtics, serves as a trustee for the Bain Capital... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Effectiveness By: Kim, Tami, Kate Barasz, and Leslie K. John Abstract—Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal View Details
Keywords: Sean Silverthorne
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
the ad and be taken to a Web site where she can learn more about the product and purchase it. The entire process—from ad to purchase—might take less than five minutes. In addition to streamlining the flow of information and transactions,... View Details
Keywords: by Susan Young
- 23 Nov 2010
- First Look
First Look: November 23
answered the same questions directly but with less eloquence. We comment on the implications of this research for political campaigns and business management. Read the paper: http://www.people.hbs.edu/mnorton/rogers%20norton%20HBR.pdf... View Details
Keywords: Sean Silverthorne
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
sizes, and more water and mid-calorie options.” Cities look for public support If cities want to win public approval for labels, this research suggests it might behoove them to publicize information about their effectiveness. A related... View Details
- 24 Jul 2012
- First Look
First Look: July 24
information has increased considerably in the last decade, companies are still failing to disclose material information in a comparable format. We believe this has two downsides. On the one hand, companies... View Details
Keywords: Sean Silverthorne
- Web
the Art of American Advertising - Advertising Products
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
- 05 Dec 2016
- Research & Ideas
How The 2016 Presidential Candidates Misled Us With Truthful Statements
Another example is a TV ad that Hillary Clinton’s campaign ran last December, which included the following claim: “In the last seven years, drug prices have doubled.” One of the main purposes of the ad was to highlight the need for... View Details
Keywords: by Dina Gerdeman
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
more experience with credit cards and thus could use the trade-off information productively. With more data to inform their decisions, these customers went on to spend 19 percent more each month and defect... View Details
Keywords: by Danielle Kost
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
"staggering" 90 percent brand awareness, she said. The problem: some of that awareness was driven by the much-publicized side effects issue. It was difficult for the drug maker to convey the true risk information necessary to... View Details
- 01 Sep 2015
- News
Support for a Common Theme
Ralph James (MBA 1982) here with Patty and Lincoln Benet (both MBA 1989) at The Harvard Business School Campaign Regional Event in London. "HBS is part of the extraordinary Harvard community that serves the world in equally positive ways,... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
economic growth, enhances our global visibility, informs policy decisions, and promotes cultural exchange—all contributing to positive development across sectors” he says. “At the same time, all the main stakeholders—government, the... View Details
Keywords: Margie Kelley
- 01 Jun 2008
- News
You Only Thought You Were Republican
capitalists like Warren Buffett, a hero to many of us, support the Democratic Party. (Warren did two fundraisers for Hillary, two for Barack, one for the Democratic Senatorial Campaign Committee, and, I am ever so pleased to say, one for... View Details
- 01 Dec 2015
- News
The Harvard Business School Campaign: Regional Events
Recent HBS Campaign Regional Events & Leadership Meeting Craig Harrison (MBA 1980), Ellen O'Hara (MBA 1980), Len Schulwitz (MBA 1979), and Janine Schulwitz (MBA 1979) enjoyed the general reception prior to the evening’s formal program of... View Details
- Web
Frequently Asked Questions | HBS Online
events. However, you may visit the HBS Online Business Insights Blog and HBS Online Facebook page for information about upcoming conferences and webinars featuring faculty, or join the HBS Online Community to build your network and... View Details
- 01 Mar 2023
- News
Step Change
While out for dinner, she and a friend were informed they had to leave immediately due to a 5 p.m. curfew. The next day, and every day after that, Enan joined millions of fellow Egyptians in Tahrir Square. On February 11, after 30 years... View Details