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Publications

Publications

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  • All HBS Web  (315)
    • News  (42)
    • Research  (242)
    • Events  (1)
  • Faculty Publications  (60)

Show Results For

  • All HBS Web  (315)
    • News  (42)
    • Research  (242)
    • Events  (1)
  • Faculty Publications  (60)
← Page 9 of 315 Results →
  • 01 Oct 1998
  • News

Short Takes

recently published in the Journal of the American Medical Association, HBS assistant professor Charles King III investigates whether, indeed, cigarette companies advertise to magazine readers between the ages of 12 and 17. As King and... View Details
Keywords: Eileen K. McCluskey
  • 24 May 2004
  • Research & Ideas

The Watsons: IBM’s Troubled Legacy

the fair, with its theme of "Building the World of Tomorrow," as an ideal venue for institutional advertising and image making. This fair was to be more than merely a "showroom for the display of goods"; it was to be,... View Details
Keywords: by Richard S. Tedlow
  • 01 Dec 1999
  • News

The Message and the Media: Advertising's Brave New World

Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

that we can predict what they're going to do in the future. How your brain does that is what's interesting to me—when it works well, when it fails, and how it can influence the decisions we make." To determine the point at which humans... View Details
Keywords: by Carmen Nobel
  • 10 Sep 2024
  • Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

As a youngster, I used to create “stores” in my driveway, selling things to other neighborhood kids. It was an entrepreneurial inclination fostered by growing up in a family that owned retail stores and enjoyed telling stories of their sales. View Details
Keywords: All Industries
  • 10 Sep 2024
  • Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

stores and enjoyed telling stories of their sales. Advertising was a popular career with a certain amount of glamour in the 1950s and 1960s. I, too, liked the thought of developing ideas that would motivate consumers. As an undergrad at... View Details
  • Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details
  • 29 May 2007
  • First Look

First Look: May 29, 2007

and Related Research, no. 458 (May 2007): 202-219 Abstract Direct-to-consumer advertising (DTCA) has become an influential factor in healthcare delivery in the United States. We evaluated the influence of... View Details
Keywords: Martha Lagace
  • 01 Sep 2018
  • News

The True Value of a Tweet

friends, and I end up buying the same music later on, is it because you influenced me, or is it because we are friends with similar preferences? Going back to what Leslie said, we end up counting things that are easy to count, then we... View Details
Keywords: Jen McFarland Flint
  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

the probability of success in building brands and positioning products and services. The process is effective in terms of both results and costs. All of this suggests that what we experience as consumers may be influenced by fewer and... View Details
Keywords: by James Heskett
  • 02 May 2016
  • Research & Ideas

Why People Don’t Vote--and How a Good Ground Game Helps

central or right candidates to vote for Hollande,” says Pons. That’s significant. While other research has shown an effect of canvassing on voter turnout, this is the first study to show that it can influence candidate preference. “For a... View Details
Keywords: by Michael Blanding; Communications; Public Relations
  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

upper hand in the battle for access to information and the ability to organize it, value it (based on feedback from users), and use it for decision-making. The authors of a recent book, Absolute Value: What Really Influences Customers in... View Details
Keywords: by James Heskett; Advertising; Advertising; Advertising
  • 15 Mar 2021
  • Office Hours

Readers Ask: What's the Next 'Big Thing' in Finance?

strongly lean toward those. Question: How important is advertising for big companies? Cohen: Advertising is a lifeblood for corporations, even though how they’re doing it changes over time. They used to use... View Details
Keywords: by Kristen Senz; Financial Services
  • 17 Feb 2010
  • First Look

First Look: Feb. 17

  Working PapersThe Evolution of Science-Based Business: Innovating How We Innovate Author:Gary P. Pisano An abstract in unavailable at this time. Download the paper: http://www.hbs.edu/research/pdf/10-062.pdf   PublicationsTargeted View Details
Keywords: Martha Lagace
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

Organizational Response to Environmental Demands: Opening the Black Box Authors:Magali A. Delmas and Michael W. Toffel Abstract This paper combines new and old institutionalism to explain enduring differences in organizational strategies. We propose that differences in... View Details
Keywords: Martha Lagace
  • 31 Oct 2004
  • Research & Ideas

The New CEO’s Wrong Message

was largely a formality. The CEO saw it differently. He felt that the company's advertising had become stale and that a makeover should start right away—and this would most likely mean hiring a new agency. He put the marketing campaign on... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price sensitivity. Jedidi and colleagues then... View Details
Keywords: by Sean Silverthorne
  • 03 Nov 2003
  • Research & Ideas

Making Money Making Movies

Hollywood studios can determine the rules of the game. Another key difference concerns the extent to which markets are influenced by piracy. Piracy is a global problem, but I think it is particularly detrimental to box office grosses in... View Details
Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
  • 08 Jun 2009
  • Research & Ideas

The Return of the Salesman

the mid-1920s, Bruce Barton produced The Man Nobody Knows, comparing Jesus to a sales and advertising man. In the middle of the Great Depression, Dale Carnegie, a former Armour salesman, wrote the bestseller How to Win Friends and View Details
Keywords: by Sean Silverthorne; Retail
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details
Keywords: by Martha Lagace
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