Publications

January 2003 (Revised March 2003)
Case

Southwest Airlines 2002: An Industry Under Siege

By: James L. Heskett

The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise. View Details

Keywords: Cost; Product; Risk and Uncertainty; Growth and Development; Air Transportation Industry

March 1990 (Revised December 1992)
Teaching Note

Bank for International Development (TN)

By: W. Carl Kester and Timothy A. Luehrman

Teaching Note for (9-289-034). View Details

Keywords: International Finance; Banks and Banking; Banking Industry

November 1999
Case

SUPERVALU, Inc.: Professional Development Program

By: Francis Aguilar

SUPERVALU examines the creation and implementation of a training program for attracting and retaining college graduates for the nation's largest wholesale food distribution company. It addresses: 1) program design and 2) the management of the design effort and program... View Details

Keywords: Selection and Staffing; Recruitment; Retention; Training; Organizational Culture; Design; Business or Company Management; Higher Education; Programs; Food and Beverage Industry; Food and Beverage Industry

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States

August 2008
Article

From Clusters to Cluster-Based Economic Development

By: Christian H.M. Ketels and Olga Memedovic

Over the last decades, changes in the global economy and the emergence of Global Value Chains (GVCs) have raised the interest in understanding the specific conditions and cross-company interactions within and across locations. For companies, the need to choose the... View Details

Keywords: Development Economics; Economy; Value; Business Strategy; Competition; Performance Productivity; Cost; Natural Environment; Policy; Business and Stakeholder Relations; Framework; Industry Clusters

October 1988 (Revised December 1994)
Supplement

Major Home Appliance Industry in 1988

By: David J. Collis and Nancy Donohue

Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind... View Details

Keywords: Development Economics; Investment; Globalization; Brands and Branding; Bids and Bidding; Expansion; Europe

October 2010 (Revised November 2010)
Case

YES BANK: Mainstreaming Development into Indian Banking

By: Michael Chu and Namrata Arora

YES BANK, founded in 2003 and highly successful, has consistently been profitable meeting the Indian government's Priority Sector Lending (PSL) requirements, unlike virtually all other private sector banks, which view PSL activity as a necessary but loss-making part of... View Details

Keywords: Development Economics; Private Equity; Microfinance; Investment; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Environmental Sustainability; Expansion; Banking Industry; India

April 1999
Article

Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy

By: M. A. Cusumano and D. B. Yoffie

Keywords: Applications and Software; Research and Development; Strategy; Internet and the Web; Learning; Web Services Industry

Find at Harvard

November 2003 (Revised May 2016)
Case

Weetman Pearson and the Mexican Oil Industry (A)

By: Geoffrey Jones and Lisa Bud-Freirman

Taught in the MBA Evolution of Global Business course, a business history course on the growth of multinationals. Explores the role of the British entrepreneur Weetman Pearson in developing the Mexican oil industry before 1914. Shows this entrepreneur's evolution from... View Details

Keywords: History; Risk and Uncertainty; Non-Renewable Energy; Growth Management; Multinational Firms and Management; Entrepreneurship; Investment; Developing Countries and Economies; Energy Industry; Mexico

September 2007 (Revised August 2008)
Case

Suncor in the Oil Sands Industry

By: Forest L. Reinhardt and Nazli Uludere

Describes the economics, technology, and politics of the oil sands industry, focusing on one of the industry's leading firms. Oil sands deposits in Alberta represent a potentially vast reserve of hydrocarbons, but the extraction, refining, and transportation challenges... View Details

Keywords: Economics; Non-Renewable Energy; Government and Politics; Supply and Industry; Natural Environment; Competitive Strategy; Environmental Sustainability; Energy Industry; Alberta

June 2002 (Revised August 2002)
Case

WorldSpace: Digital Radio for the Developing World

By: Debora L. Spar

Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details

Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa

July 2024
Case

Roja Garimella: Developing a Founder's Judgment

By: Reza Satchu and Patrick Sanguineti

Roja Garimella’s path to becoming a founder was anything but straight. Setting her sights on a career in medicine since childhood, she committed to medical school with her acceptance to college. And yet, throughout her studies, she continually explored alternative... View Details

Keywords: Entrepreneurship; Personal Development and Career; Entrepreneurial Finance; Business Startups; Judgments; Financial Services Industry; Financial Services Industry

January 2011 (Revised March 2011)
Case

Development and Promotion at North Atlantic Hospital

By: Boris Groysberg, Lisa Leffert, Kerry Herman and Libby Williams

Dr. Elizabeth Harris, Chair of the Department of Anesthesiology (DA) at North Atlantic Hospital (NAH), faces several significant challenges. Staff satisfaction surveys confirmed her assessment that department faculty morale was low, the tenure and promotion system was... View Details

Keywords: Training; Employees; Retention; Performance Evaluation; Personal Development and Career; Motivation and Incentives; Health Industry

February 2018 (Revised May 2019)
Case

CEWD: Closing the Skills Gap

By: William Kerr, Michael Norris and Manjari Raman

In 2018, Ann Randazzo, executive director of the Center for Energy Workforce Development (CEWD) is assessing the organization’s performance since its 2006 founding. Founded to address an imminent retirement bubble of middle skills workers in the utilities industry,... View Details

Keywords: Workforce Development; Industry Cooperation; Skills Gap; Middle Skills; Training; Strategic Planning; Competency and Skills; Utilities Industry; United States

June 2011 (Revised October 2012)
Case

IBM China Development Lab Shanghai: Capability by Design

By: Willy Shih, Kamen Bliznashki and Fan Zhao

When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China... View Details

Keywords: Diversification; Corporate Strategy; Global Strategy; Organizational Change and Adaptation; Research and Development; Emerging Markets; Product Development; Information Technology Industry; China

January 1996
Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright

Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details

Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry

2003
Article

Developing a Management Systems Approach to Sustainability at BMW Group

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney

This article describes how Designworks/USA, a subsidiary of BMW Group, developed a Sustainability Management System (SMS) by integrating the management of environmental, social, and traditional business issues. After several months of deploying the SMS throughout its... View Details

Keywords: Environmental Sustainability; Management Systems; Standards; Operations; Auto Industry

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December 2007 (Revised January 2008)
Teaching Note

Eli Lilly: Developing Cymbalta (TN)

By: Elie Ofek

Teaching Note for 507-044 View Details

Keywords: Health; Pharmaceutical Industry

February 2007 (Revised May 2008)
Supplement

Bancaja: Developing Customer Intelligence (B)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details

Keywords: Customer Relationship Management; Credit Cards; Analytics and Data Science; Knowledge Use and Leverage; Marketing Strategy; Banking Industry; Spain