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- Faculty Publications (19)
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- All HBS Web (264)
- Faculty Publications (19)
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
tourism, and potentially resource extraction from places like the moon and asteroids. In many ways, those ideas seem very sci-fi. But technology is well-developed for several of them, and it’s more about finding the right business cases.... View Details
- 01 Apr 2000
- News
A Place in the Sun
planet." "There are certain images that come up with five-star service that I just don't like: telephones, swimming pools, valet service," Evanson says from his 500-acre island. "It's a way of differentiating our product, which is... View Details
Keywords: Julia Hanna and Garry Emmons
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
unobtrusively measured their eye movements. The researchers parsed the camera data with the help of computer vision software that evaluated emotional response based on variations in facial features. Click to watch. Meanwhile, the eye tracker detected where participants... View Details
- 01 Sep 2009
- News
Read All About It!
When Business History Was Business News UTAH, 1859: East meets West and America opens for business. Henry Guttmann/Getty Images Newspapers, so the saying goes, write the first draft of history. In her new book, The Story of American... View Details
- 22 Nov 2011
- First Look
First Look: November 22
and with the firm's future performance. The results do not support the view that executive and outside directors use their connections to extract rents. Rather the company compensates these individuals for the resources these better... View Details
Keywords: Sean Silverthorne
- 01 Oct 2021
- News
Hybrid Learning the HBS Way
HBS’s hybrid classrooms feature state-of-the-art equipment and technology that enables the professor to see and interact with in-person and remote students at the same time. HBS developed unique hybrid spaces with leading-edge technology... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
image by Edmon de Haro So you have an idea for a new business, product, or service. What are you going to call it? As any cash-strapped entrepreneur, product manager, or “creative” will tell you, that decision can be critical when it... View Details
Keywords: Julia Hanna
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
able to tell to the second how the airing of a particular ad affected both the number of people visiting an advertiser's website, and the number of purchases they made there. Next, using 22 important features of ads (including a... View Details
- Web
Expatriate Traders in the Treaty Port Communities - A Chronicle of the China Trade
accompanied him back to the factory to save almost half the specie in the company treasury. Jacques Downs explains: “Violence was an intermittent but continuing feature of the period, and the presence of a senior partner with Heard’s... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2011
- News
The City Solution
Issue Focus: Business and the Environment The Earth At Night, 2009: Cities may occupy just 2 percent of the planet’s landmass but they hold half the world’s people and produce much of its carbon emissions. Image by NASA/Corbis Issue Focus... View Details
- 01 Sep 2006
- News
Private Sector and Public Interest Meet at Global Leadership Forum
the unique juncture at which the United States now finds itself, with many speakers urging their audience to get involved in the issues of the day. The event also featured some twenty sessions led by HBS faculty on a variety of subjects... View Details
- 10 Apr 2013
- Research & Ideas
Learning Curve: Making the Most of Outsourcing
that the teleradiology industry views its product as a commodity—that is, two qualified radiologists are expected to read the same image in the same way. That situation provided the research team an opportunity to test three questions... View Details
- 17 Nov 2009
- First Look
First Look: Nov. 17
charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green building features are described, and students are asked to analyze and recommend which,... View Details
Keywords: Martha Lagace
- 28 Apr 2022
- Blog Post
Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities
fast charger ports increased 248%.” In an interview with Climate Stories, Erika said she was delighted to have seen seven ads during this year’s Super Bowl LVI featuring a vehicle with a plug. “Super Bowl ads are usually dominated by gas... View Details
- Web
Women Are Avoiding AI. Will Their Careers Suffer? | Working Knowledge
work and some stuff’s not, and that’s OK,’” he says. “If you do that, you are going to go a long way toward closing the gap in adoption.” Image created with assets from AdobeStock. Featured Faculty Rembrand... View Details
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
- 03 Sep 2018
- News
Moving Pictures
tickets and move minds. LA CONFIDENTIAL Kevin Winter/Getty Images Kevin Winter/Getty Images Oscar near miss: Congratulatory onstage kiss from actress Charlize Theron (who announced his name as “John”). “I... View Details
- 03 Nov 2022
- Blog Post
Introducing the Creating Emerging Markets Sustainability Series
Introducing the Creating Emerging Markets Sustainability Series Cover image features Prof. Geoffrey Jones (left) and Prof. Tarun Khanna (right). The Business and Environment Initiative is excited to bring... View Details
- Web
Breaking Down the Barriers - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
photographer, saw, paused, and seized his camera. . . . [T]he eye of the advertiser was alert.” 18 Several photographers featured at Rockefeller Plaza—including Anton Bruehl, Margaret Bourke-White, and Ralph Steiner—were students of... View Details