Publications

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March 2013
Article

Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression

By: Daniel M. Cable, Francesca Gino and Brad Staats

Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the initial stage of socialization leads to more effective employment... View Details

Keywords: Socialization; Authenticity; Self-Expression; Best Self; Outsourcing; Employee Retention; Organizational Culture; Retention; Identity; Customer Satisfaction

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October 2004 (Revised April 2005)
Case

Lexar Media: The Digital Photography Company?

Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital... View Details

Keywords: Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry

16 Sep 2014
First Look

First Look: September 16

channel is the most relevant one. Download working paper: http://ssrn.com/abstract=2419522 Competition and Social Identity in the Workplace: Evidence from a Chinese Textile Firm By: Kato, Takao, and Pian Shu Abstract—We study the impact... View Details

Keywords: Sean Silverthorne

June 2005 (Revised October 2007)
Background Note

The Law of One Price

By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page and Paulo Passoni

Demonstrates the Law of One Price in practice. Using synthetic securities, students should observe opportunities to earn profits when spreads emerge between portfolios that offer identical payoffs. Uses separate uptick financial simulation software. View Details

Keywords: Price

December 1992 (Revised June 1996)
Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details

Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States

June 2005 (Revised November 2006)
Background Note

Valuation Methods and Discount Rate Issues: A Comprehensive Example

By: Marc L. Bertoneche and Fausto Federicic

Presents a comprehensive review of the valuation methods based on discounting cash flows or value creation metrics and shows, through simple example and a straightforward "how-to-do" framework, the perfect consistency and identity of their results under similar... View Details

Keywords: Valuation

January 2011 (Revised June 2011)
Supplement

Fixed Income Arbitrage in a Financial Crisis (B): US Treasuries in December 2008

The B case briefly recounts the action that investment manager James Franey takes in the matter of two U.S. Treasury bonds with identical maturity dates but widely different yields. He must decide what to do next. View Details

Keywords: Bonds; Financial Management; Investment Return; Financial Crisis; Financial Services Industry; United States

Research Summary

Overview

Jenny is broadly interested in interpretable machine learning (ML), identity and inequality, and improving existing methods used to answer social and policy-relevant questions. Her recent projects have focused on developing tools that explore how LLMs are reshaping... View Details

Keywords: Machine Learning; Fairness; Information Technology; Decision Making; AI and Machine Learning

March 2016 (Revised January 2023)
Teaching Note

Carla Ann Harris at Morgan Stanley

By: Lakshmi Ramarajan

This case follows Carla Ann Harris, an African-American executive on Wall Street, from her childhood to the eve of her 20th year at Morgan Stanley. In addition to her professional identity as an investment banker, Harris is also an accomplished gospel singer, an... View Details

Keywords: Decision Choices and Conditions; Identity; Personal Development and Career; Success; Values and Beliefs; Social Entrepreneurship; Financial Services Industry

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry

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15 Jun 2021
Cold Call Podcast

IKEA Navigates the Future While Staying True to its Culture

Keywords: Re: Juan Alcacer & Cynthia A. Montgomery; Retail

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

2020
Chapter

Emotions and Emotion Regulation

By: Svenja A. Wolf, Amit Goldenberg and Mickaël Campo

This is the first textbook to explore and explain the contribution of social groups and social identity to all aspects of sports and exercise—from leadership, motivation and communication to mental health, teamwork, and fan behaviour. In the context of increasing... View Details

Keywords: Emotion Regulation; Emotions; Social Psychology

Article

Backlash Against Male Elementary Educators

By: Corinne A. Moss-Racusin and Elizabeth R. Johnson

We investigated the existence, nature, and processes underscoring backlash (social and economic penalties) against men who violate gender stereotypes by working in education, and whether backlash is exacerbated by internal (vs. external) behavioral attributions.... View Details

Keywords: Backlash Theory; Gender Stereotypes; Teaching; Early Childhood Education; Gender