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Show Results For
- All HBS Web
(4,810)
- People (18)
- News (1,515)
- Research (2,420)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,569)
- Web
Connell House | About
College, as well as the Boston Symphony Orchestra; St. Elizabeth’s Hospital; Dana Farber; Massachusetts General Hospital; and St. Mary’s High School in Lynn, Massachusetts, his hometown. At the dedication of Connell View Details
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
systems and capabilities that are needed for going to and operating at scale that would take the social icon years to build. So structured correctly, an acquisition strategy can effectively marry the brand strength and "social... View Details
- Web
Dean’s House | About
Dean’s House The Dean’s House was part of the original campus design and made possible by the George F. Baker founding gift. The Dean’s House was... View Details
- Web
Cotting House | About
Cotting House Cotting Cornerstone Ceremony 1967 Cotting House was made possible by, and is named in honor of, Charles E. Cotting (Harvard 1911). Constructed in 1967 during the tenure View Details
- Web
Cash House | About
Cash House James I. Cash, James E. Robison Professor of Business Administration, Emeritus Cash House is named to honor the legacy and contributions View Details
- Web
Wyss House | About
Wyss House Hansjörg Wyss accepts the HBS Health Industry Alumni Association's Beatrice D. Ellerin Alumni Achievement Award, 2007. Wyss House is named in honor of Hansjörg Wyss... View Details
- 10 May 2015
- Blog Post
Brand Strategist Turns Entrepreneur
Becoming an entrepreneur wasn’t part of Desiree Stolar’s plan. A brand strategy and market research consultant, Desiree (MBA 2015) expected to hone her skills at HBS and then return to the field she loved.... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Few would argue that detergent is about as dull a product as might exist. Yet the odyssey of laundry soap and dishwashing liquid in Europe, according to two presenters, shines a streak of sunlight on some... View Details
- May 2012 (Revised October 2012)
- Case
Yum! Brands
By: Jordan Siegel and Christopher Poliquin
Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push.... View Details
Keywords: International Business; International Marketing; Global Strategy; Competitive Strategy; Food and Beverage Industry; United States; Europe; Australia; Africa; Asia
Siegel, Jordan, and Christopher Poliquin. "Yum! Brands." Harvard Business School Case 712-422, May 2012. (Revised October 2012.)
- 01 Sep 2015
- News
Is the Auction House of the Future Online?
auction house Paddle8 to handle the high-profile sale. They “understand the concept of the new form of art,” said Wu-Tang chief producer RZA of... View Details
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
brands of premium cachet and the premium prices that come with it. “The same forces that cause the commoditization of products and services precipitate the commoditization... View Details
- 7 PM – 9 PM EDT, 11 Sep 2018
- HBS Alumni Events
HBS Alumnae Circles New York Open House
HBS Alumnae Circles are taking new members - are you interested?
Register for this upcoming open house to learn more. View Details
- June 1998 (Revised September 1998)
- Case
Case for Brand Loyalty, A
Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details
Fournier, Susan M., and Julie Yao. "Case for Brand Loyalty, A." Harvard Business School Case 598-023, June 1998. (Revised September 1998.)
- 2008
- Working Paper
Investable Tax Credits: The Case of the Low Income Housing Tax Credit
By: Mihir A. Desai, Dhammika Dharmapala and Monica Singhal
The Low Income Housing Tax Credit (LIHTC) represents a novel tax expenditure program that employs "investable" tax credits to spur production of low-income rental housing. While it has grown into the largest source of new affordable housing in the U.S. and its... View Details
Keywords: Investment; Governing Rules, Regulations, and Reforms; Taxation; Housing; Renting or Rental; United States
Desai, Mihir A., Dhammika Dharmapala, and Monica Singhal. "Investable Tax Credits: The Case of the Low Income Housing Tax Credit." NBER Working Paper Series, No. 14149, June 2008.
- January 2005 (Revised June 2005)
- Case
The Harvard Graduate Student Housing Survey
Harvard Real Estate Services executives need to design the 2005 Graduate Student Housing Survey for maximum impact in anticipation of Harvard's long-term expansion project in Allston. Students are challenged to help executives in charge to (1) draw the lessons from... View Details
Wathieu, Luc R. "The Harvard Graduate Student Housing Survey." Harvard Business School Case 505-059, January 2005. (Revised June 2005.)
- Web
Wilder House | About
Wilder House Wilder House was rededicated in 1997 in honor of William P. Wilder (1922–2019), a prominent Canadian executive, and his support of... View Details
- 6 PM – 8 PM EDT, 13 Sep 2018
- HBS Alumni Events
HBS Alumnae Circles Washington DC Open House
HBS Alumnae Circles are taking new members - are you interested?
Register for this upcoming open house to learn more. View Details
- 20 Sep – 02 Oct 2018
- HBS Alumni Events
HBS Alumnae Circles Bay Area Open Houses
HBS Alumnae Circles are taking new members - are you interested?
Register for this upcoming open house to learn more. View Details
- February 1998 (Revised August 2006)
- Case
House of Tata, 1995: The Next Generation (A)
By: Tarun Khanna, Krishna G. Palepu and Danielle Melito Wu
The Tata Group began the 1990s as a confederation of loosely coupled firms. This case considers the rise to prominence of the new CEO of Tata Group, Ratan Tata, and his attempts to strengthen the inter-relationships among the group companies at a time when critics... View Details
Keywords: Business or Company Management; Business Conglomerates; Organizations; Corporate Strategy; Consolidation; Business Strategy; Alignment; Consumer Products Industry; Service Industry
Khanna, Tarun, Krishna G. Palepu, and Danielle Melito Wu. "House of Tata, 1995: The Next Generation (A)." Harvard Business School Case 798-037, February 1998. (Revised August 2006.)