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  • All HBS Web  (622)
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  • 24 Jan 2011
  • HBS Case

Terror at the Taj

On November 26, 2008, 175 people died in Mumbai, India, when 10 terrorists simultaneously struck sites. Of the five locations—all well-known landmarks—the beautiful domes of the hotel known as the Taj Mahal Palace and Tower would become... View Details
Keywords: by Julia Hanna; Accommodations
  • Research Summary

Management Control Systems in Multiunit Companies

By: Tatiana Sandino

Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details

  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

everything (rebooking flights, notifying the airline, checking on our luggage). Forty-five minutes later, we were boarding the next flight.” Trust your customers, take immediate action, and do not blame them. “After a long trip to India, my tired family arrived at a... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

Professor Michael Luca set to find out exactly by how much, and identify winners and losers in the process. "I have always been interested in how companies form their reputations, not only restaurants and hotels but also schools and... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 08 Apr 2019
  • Sharpening Your Skills

The Life of Luxury and How to Sell It

businesses reinveted the image of wine. An Exploration of Luxury Hotels in TanzaniaWhy, despite being so richly endowed in touristic resources, does Tanzania receive relatively few tourists and little revenue from tourism? Image: iPhoto... View Details
Keywords: by Sean Silverthorne; Auto; Retail; Fashion
  • 08 May 2023
  • Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

immigration is high.” You Might Also Like: How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels Being Your Own Boss Can Pay Off, but Not Always with Big Pay Tech Hubs: How Software Brought Talent and Prosperity to New... View Details
Keywords: by Scott Van Voorhis
  • 06 Oct 2003
  • Research & Ideas

The Problem with Hedge Funds

squad launched into an arm-waving cheer, `Chilton, Chilton, he's our man; if he can't short it, nobody can!"' This is an account of the Morgan Stanley hedge fund conference held at the Breakers Hotel in Palm Beach in January 2002.... View Details
Keywords: by D. Quinn Mills
  • 26 Jul 2022
  • Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

Misconduct? How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels Identify Great Customers from Their First Purchase Related reading from the Working Knowledge Archives The Yelp Factor: Are Consumer Reviews Good for... View Details
Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail
  • 31 May 2004
  • Research & Ideas

How Team Leaders Show Support–or Not

daily diary entries from employees working on creative projects—everything from making a new high-strength fabric to developing a database for a global hotel chain—they were able to chart how and why team leaders have enormous impact,... View Details
Keywords: by Martha Lagace
  • 04 Dec 2019
  • Book

Creating the Experimentation Organization

to the most successful online hotel platform, with some 1.5 million room-nights booked daily. “They fundamentally believe that the ability to run large experiments has been critical to their success,” says Thomke. At Booking,... View Details
Keywords: by Michael Blanding
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

marketing thing for your target audience, but nobody’s going to drive their kids around in a car with suicide doors.” Team Pan Am sought to revive the brand of the beloved but defunct airline with Worldport, a line of hotels named after a... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

they use their products and services. “It’s not enough to slap your brand on Facebook and expect things to happen,” John says. “But if you see your friend booked a hotel on Facebook, that kind of endorsement is more likely to be effective... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 12 Oct 2022
  • Research & Ideas

When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

provides accommodations in more than 220 countries and 100,000 cities. But when it first started out in 2008, it was competing with large and trusted hotel chains, and displaying pictures of hosts may have seemed like a good way to... View Details
Keywords: by Pamela Reynolds; Technology; Travel
  • 16 May 2005
  • Research & Ideas

Nonprofit Networking: The New Way to Grow

operations that Guide Dogs had been responsible for, such as running hotels and holiday programs for the blind. "She sought partners who would have the capability to take ownership and continue running those programs. The contract... View Details
Keywords: by Martha Lagace
  • 30 Aug 2004
  • Research & Ideas

Real Estate: The Most Imperfect Asset

trying to augment the curriculum with international cases. For example, I wrote a case about a hotel in Barcelona, a shopping center development in Hungary, and the recapitalization of Canary Wharf in London. Currently, most of my focus... View Details
Keywords: by Sarah Jane Johnston; Construction; Real Estate
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

hotel in Las Vegas, and challenges to distinguishing between correlation and causation in inferences drawn from large data sets. Ariel Dora Stern, of the Technology and Operations Management Unit, challenged the class to think about what... View Details
Keywords: by Dina Gerdeman
  • 20 Feb 2019
  • Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

less clear, but the company has expressed interest in extending its technology to private customers. Weinzierl also points to two lesser-known companies that are deeply embedded in the development of space bases: Bigelow Aerospace and Axiom Space. “Robert Bigelow is a... View Details
Keywords: by Scott Wallask; Aerospace; Tourism; Transportation
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

offered free hotel rooms located near medical facilities to healthcare workers, while Serta Simmons donated 100,000 mattresses to hospitals as they frantically worked to increase the number of ICU beds during a surge in cases. Shift... View Details
Keywords: by Jill Avery and Richard Edelman
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

of mid-sized hotels with 217 employees across four sites. In mid-March, the founding partners decided to voluntarily stop operations to guarantee employee health and safety. The company is doing scenario-based training to prepare... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

exposure by hiring professional photographers to take photos similar to what a person would see for hotel listings. This decision was not only a differentiating factor from Craigslist-type postings or newspaper advertisements; it also... View Details
Keywords: by Martha Lagace
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