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  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,... View Details
Keywords: by Dina Gerdeman; Advertising
  • 05 Mar 2013
  • First Look

First Look: March 5

Essentials: Building a Global Service Business with Local Operations Applegate, Lynda M., William R. Kerr, and David LaneHarvard Business School Case 811-078 Chris Exline founded Home Essentials, a furniture rental business targeted... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

A: There is some heartening progress. The word is out among retailers about the under-served market in inner cities. Drug chains, such as Walgreen's, and many other retailers, such as Home Depot, are pursuing this opportunity to good... View Details
Keywords: by Sean Silverthorne
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

solvable roommate markets, we provide the first characterizations of the core using either competition or resource sensitivity. On the domain of all roommate markets, we obtain two associated impossibility results. Download the paper:... View Details
Keywords: Martha Lagace
  • 24 Apr 2012
  • First Look

First Look: April 24

Case 112-702 On November 15, 2006, German prosecutors raided offices and homes of Siemens AG staff as part of an ongoing investigation into bribery. The subsequent investigations covered business representing 60% of Siemens' revenues and... View Details
Keywords: Carmen Nobel
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

of a Leadership Team BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises... View Details
Keywords: Sean Silverthorne
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would respond enthusiastically to a... View Details
Keywords: by Walter Kuemmerle
  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

the board take into account? Bagley: The Business Roundtable is to be commended for its clear stand on the importance of selecting an ethical CEO. Anyone who ever wondered whether ethics matters need only look at the outflow of funds from the View Details
Keywords: by Carla Tishler
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

equity inflows have a more negative announcement effect on equity returns than those on debt inflows. Real investment falls in the three years following the controls. Overall, the findings have implications... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

stock repurchases to net income is misleading and ignores two important factors: first, focusing on dividends and buybacks ignores the substantial (direct and indirect) equity issuances firms engage in; second, net income is a poor metric... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”(someone detached from their mother tongue or home culture). Through her unfettered access to the inner workings... View Details
Keywords: Carmen Nobel
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

Harvard Business School Note 706-044 Describes the emergence of several kinds of efforts to assure the safety of foreign investment in emerging markets: international arbitration, expanded official political risk insurance, credit from government agencies, and... View Details
Keywords: Martha Lagace
  • 20 Oct 2015
  • First Look

October 20, 2015

impact of immigrants on natives tend to find limited consequences in the short run, while the results in the long run are more varied and much less certain. Immigrants in the United States aid business and technology exchanges with their View Details
Keywords: Sean Silverthorne
  • 19 Mar 2013
  • First Look

First Look: March 19

of development, equity retention, proximity and ease of collaboration, and control of intellectual property. The case further provides an opportunity for discussing the business models of global firms like oDesk and Dashfire. Purchase... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

coders display pervasive stereotypes, associating warmth with women and competence and negativity with men. We also find that warmer participants, particularly warmer women, are under-rewarded by their groups. Equity Concerns Are Narrowly... View Details
Keywords: Dina Gerdeman
  • 30 Jun 2009
  • First Look

First Look: June 30

& Course MaterialsFinancial Networks and Informal Banking in China: From Pawnshops to Private Equity Harvard Business School Note 809-111 Provides an analysis of why informal financial networks and institutions still play an extremely... View Details
Keywords: Martha Lagace
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

a social mission. In what is one of the first commercial financing deals in the world, Akula must decide at what value to sell equity in SKS, and to whom to sell it. The case focuses on valuation, which is difficult because at the time... View Details
Keywords: Martha Lagace
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

organizations have inadequate guidance to help them identify and overcome the obstacles they are likely to encounter. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308049 The Beijing Dream Harvard Business School Case 208-015 The... View Details
Keywords: Martha Lagace
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

b01/en/common/item_detail.jhtml?id=508052 Ithmar Capital Harvard Business School Case 809-032 The founders of Ithmar Capital, a mid-market private equity fund targeting businesses in and addressing the Gulf Co-operation Council countries,... View Details
Keywords: Martha Lagace
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

dramatically shifted the nature of business education. Part four discusses the implications of our findings and the potential for future research on institutional change. Download the paper: http://www.hbs.edu/research/pdf/11-070.pdf Leviathan as a Minority... View Details

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