Growth and Development - Publications - Faculty & Research - Harvard Business School

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August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

2003
Book

The Innovator's Solution: Creating and Sustaining Successful Growth

By: Clayton M. Christensen and Michael E. Raynor

Keywords: Innovation and Invention; Success; Growth and Development

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March 2024
Case

Lyft 2023: Roads to Growth and Differentiation

By: Ranjay Gulati and Jeffrey Huizinga

Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details

Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Transportation Industry; Technology Industry

22 Feb 2016
News

Every Company Needs a Growth Manager

September 1983 (Revised December 1985)
Case

Dunkin' Donuts (C): Growth Strategy

By: Hirotaka Takeuchi

Dunkin' Donuts franchises and operates retail donut shops for take-home and in-shop consumption. Looks at three growth alternatives: 1) More shops (owned or franchised); 2) A broader product line; and 3) More advertising. Raises important issues related to franchise... View Details

Keywords: Advertising; Growth and Development Strategy; Growth Management; Brands and Branding; Logistics; Franchise Ownership; Relationships; Food and Beverage Industry; Food and Beverage Industry

September 2018
Case

Hunley, Inc.: Casting for Growth

By: John A. Quelch and James T. Kindley

Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels

August 1996 (Revised December 1996)
Case

Korean Development and Western Economics

By: George C. Lodge and Courtenay Sprague

Provides a summary of Korea's economic performance during the past 40 years. Korea's economic strategy is discussed with regard to context--both the domestic (historic) and the international factors that have informed Korea's development. Simultaneously, Korea also... View Details

Keywords: Strategy; Development Economics; Decision Making; Policy; North Korea; South Korea

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12 PM – 1 PM EDT, 31 Oct 2017
Webinars: Trending@HBS

Leading Growth and Transformation in Established Businesses

It's tough to lead breakthrough innovation in a rapidly changing world. We knew how to build and grow businesses when times were stable but we are just learning the new rules for building successful businesses when the world is changing at warp speeds. View Details

1993
Chapter

Cases, Publication, and Career Development

By: S. A. Greyser

Keywords: Personal Development and Career

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January–February 1995
Article

Corporate Reputation: Aid to Growth and Shield

By: S. A. Greyser

Keywords: Reputation; Growth and Development

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November 2017 (Revised September 2020)
Supplement

Miami's Tech Future (D): Developing New Leadership

By: Rosabeth Moss Kanter

Traditional establishment leadership of Miami is increasingly challenged by a rising millennial generation that is more diverse and brings more innovative and entrepreneurial “outside-the-building” approaches, including impatience for change. Leadership succession is... View Details

Keywords: Leaders; Civic Innovation; Change; Change Leadership; Startup; Scaling And Growth; Jurisdictional Disputes; Communication; Community Impact; Community Relations; Leading Change; Leadership; Diversity; Demographics; Entrepreneurship; Business and Community Relations; Miami; Florida

October 2023
Article

Finding New Business and Developing Relevant Sales Capabilities

By: Frank V. Cespedes

There are few alternatives to growth for most companies. It’s the rare firm whose goal involves getting smaller and, for employees, there is a strong correlation between their company’s growth rate, promotion opportunities, and job satisfaction. But a growth strategy... View Details

Keywords: Growth and Development Strategy; Sales

31 Jul 2013
Working Paper Summaries

Learning from Double-Digit Growth Experiences

Keywords: by Eric D. Werker

November 2006 (Revised May 2007)
Background Note

Developing Leaders

By: Boris Groysberg and Amanda Cowen

Provides an overview of leadership development for the manager charged with developing a single individual or corporate leadership program. Introduces a framework for understanding the components of developmental experiences and then applies it to a range of... View Details

Keywords: Leadership Development; Programs

Article

Pre-colonial Ethnic Institutions and Contemporary African Development

By: Stelios Michalopoulos and Elias Papaioannou

We investigate the role of deeply rooted pre-colonial ethnic institutions in shaping comparative regional development within African countries. We combine information on the spatial distribution of ethnicities before colonization with regional variation in contemporary... View Details

Keywords: Ethnicity; Development Economics; Local Range; Government and Politics; Africa

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June 2024
Article

Real Growth in Space Manufacturing Output Substantially Exceeds Growth in the Overall Space Economy

By: Tina Highfill and Matthew Weinzierl

Accurately measuring real economic output in the space economy is made difficult by the rapid increase in capabilities and decrease in prices of launch and satellite technologies achieved over the past two decades. Nominal measures of output in space will tend to... View Details

Keywords: Technological Innovation; Economic Growth; Price; Production; Aerospace Industry

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19 Nov 2019

Career and Professional Development Webinar

This webinar provides insight into the career and professional development opportunities for HBS students. This webinar will feature a discussion with the Managing Director of Careers View Details

September 2023 (Revised February 2024)
Case

Accelerating with Caution: Forecasting and Managing birddogs' Growth

As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details

Keywords: Inventory; Working Capital; Forecasting and Prediction; Organizational Change and Adaptation; Financing and Loans; Apparel and Accessories Industry

Fiscal Development Under Sovereign and Colonial Rule

Dominant theories of state formation and nation-building lean heavily on the classic European tale of the simultaneous development of a ‘fiscal state’ and a ‘nation state’. However, this Euro-centered narrative does not factor in that more than two-thirds of the... View Details

Article

Can Anything Derail Google's Growth Engine?

By: Jeffrey F. Rayport

Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing

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