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      • January 2024
      • Case

      Flashfood: The Magic of Commitment

      By: Reza Satchu and Patrick Sanguineti
      Josh Domingues had accomplished what countless young entrepreneurs long to achieve: founding a promising company that aspires to make the world a tangibly better place. Shocked to learn that international food waste cumulatively amounted to the world’s third largest... View Details
      Keywords: Entrepreneur; Founder; Startup; Business Model; Business Startups; Food; Applications and Software; Mission and Purpose; Environmental Sustainability; Canada
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      Satchu, Reza, and Patrick Sanguineti. "Flashfood: The Magic of Commitment." Harvard Business School Case 824-131, January 2024.
      • January 2024 (Revised February 2024)
      • Exercise

      Travelogo: Understanding Customer Journeys

      By: Eva Ascarza, Nicolas Padilla and Oded Netzer
      In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
      Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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      Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised February 2024.)
      • January 2024
      • Case

      Deion Sanders: The Prime Effect

      By: Hise O. Gibson, Nicole Gilmore and Alicia Dadlani
      In 2023, Deion Sanders, known as “Coach Prime,” became head football coach of the University of Colorado Boulder (CU). Sanders was tasked with leading CU’s struggling football program, which had only achieved one winning season in the last 15 years, back to glory. Many... View Details
      Keywords: Leadership Style; Leading Change; Management Style; Race; Prejudice and Bias; Sports; Experience and Expertise; Sports Industry; United States; Colorado
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      Gibson, Hise O., Nicole Gilmore, and Alicia Dadlani. "Deion Sanders: The Prime Effect." Harvard Business School Case 624-001, January 2024.
      • January 2024
      • Case

      Sprouts Farmers Market

      By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
      Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
      Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
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      Lal, Rajiv, Forest L. Reinhardt, and Natalie Kindred. "Sprouts Farmers Market." Harvard Business School Case 524-059, January 2024.
      • January–February 2024
      • Article

      Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments

      By: Ryan W. Buell, Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan and Rengaraj Venkatesh
      Problem Definition: Clients and service providers alike often consider one-on-one service delivery to be ideal, assuming – perhaps unquestioningly – that devoting individualized attention best improves client outcomes. In contrast, in shared service delivery, clients... View Details
      Keywords: Health Care and Treatment; Customer Satisfaction; Outcome or Result; Performance Improvement
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      Buell, Ryan W., Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan, and Rengaraj Venkatesh. "Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments." Manufacturing & Service Operations Management 26, no. 1 (January–February 2024): 154–166.
      • December 2023
      • Teaching Note

      Buurtzorg

      By: Ethan Bernstein and Tatiana Sandino
      Teaching Note for HBS Case No. 122-101. As co-founders of home nursing company Buurtzorg, Jos de Blok and Gonnie Kronenberg prized both self-management and organizational learning. Buurtzorg’s 10,000 nurses across 950 neighborhood nursing teams in the Netherlands were... View Details
      Keywords: Health Care and Treatment; Employee Relationship Management; Knowledge Dissemination; Knowledge Management; Management Practices and Processes; Organizational Design; Organizational Structure; Groups and Teams; Learning; Health Industry; Netherlands
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      Bernstein, Ethan, and Tatiana Sandino. "Buurtzorg." Harvard Business School Teaching Note 124-059, December 2023.
      • 2023
      • Working Paper

      Rapport in Organizations: Evidence from Fast Food

      By: Achyuta Adhvaryu, Parker Howell, Anant Nyshadham and Jorge Tamayo
      Common identity often provides a foundation for workplace rapport. Though gender is perhaps the most frequently studied dimension of identity among workers, little is known about how gender match between managers and their workers might affect team performance. Using... View Details
      Keywords: Management; Relationships; Gender; Labor and Management Relations; Organizational Change and Adaptation; Employees; Food and Beverage Industry; Colombia
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      Adhvaryu, Achyuta, Parker Howell, Anant Nyshadham, and Jorge Tamayo. "Rapport in Organizations: Evidence from Fast Food." Harvard Business School Working Paper, No. 24-032, November 2023.
      • 2023
      • Chapter

      Manage Your Work, Manage Your Life

      By: Boris Groysberg and Robin Abrahams
      Work/life balance is at best an elusive ideal and at worst a complete myth, today's senior executives will tell you. But by making deliberate choices about which opportunities they'll pursue and which they'll decline, rather than simply reacting to emergencies, leaders... View Details
      Keywords: Work-Life Balance; Management Teams
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      Groysberg, Boris, and Robin Abrahams. "Manage Your Work, Manage Your Life." Chap. 1 in HBR's 10 Must Reads for Business Students, 1–15. Harvard Business Review Press, 2023.
      • December 2023 (Revised February 2024)
      • Case

      21Seeds: Taking Shots at Breakout Growth

      By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller
      21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details
      Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry
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      Ofek, Elie, Julian De Freitas, Michael Moynihan, and Nicole Tempest Keller. "21Seeds: Taking Shots at Breakout Growth." Harvard Business School Case 524-008, December 2023. (Revised February 2024.)
      • 2023
      • Article

      M4: A Unified XAI Benchmark for Faithfulness Evaluation of Feature Attribution Methods across Metrics, Modalities, and Models

      By: Himabindu Lakkaraju, Xuhong Li, Mengnan Du, Jiamin Chen, Yekun Chai and Haoyi Xiong
      While Explainable Artificial Intelligence (XAI) techniques have been widely studied to explain predictions made by deep neural networks, the way to evaluate the faithfulness of explanation results remains challenging, due to the heterogeneity of explanations for... View Details
      Keywords: AI and Machine Learning
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      Lakkaraju, Himabindu, Xuhong Li, Mengnan Du, Jiamin Chen, Yekun Chai, and Haoyi Xiong. "M4: A Unified XAI Benchmark for Faithfulness Evaluation of Feature Attribution Methods across Metrics, Modalities, and Models." Advances in Neural Information Processing Systems (NeurIPS) (2023).
      • 2023
      • Chapter

      Malleability Interventions in Intergroup Relations

      By: Smadar Cohen-Chen, Amit Goldenberg, James J. Gross and Eran Halperin
      One important characteristic of intergroup relations and conflicts is the fact that toxic or violent intergroup relations are often associated with fixed and stable perceptions of various entities, including the ingroup (stable and positive), the outgroup (stable and... View Details
      Keywords: Conflict and Resolution; Groups and Teams; Attitudes
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      Cohen-Chen, Smadar, Amit Goldenberg, James J. Gross, and Eran Halperin. "Malleability Interventions in Intergroup Relations." Chap. 7 in Psychological Intergroup Interventions: Evidence-based Approaches to Improve Intergroup Relations, by Eran Halperin, Boaz Hameiri, and Rebecca Littman. Routledge, 2023.
      • November 2023
      • Case

      From Imitation to Innovation: Zongshen Industrial Group (Abridged)

      By: Willy Shih and Nancy Dai
      Like other small shops based in Chongqing, China, Zongshen Industrial Group started by assembling motorcycles from "standard" parts. The quality of its early products was good enough for rural Chinese buyers, though wealthier consumers usually purchased premium... View Details
      Keywords: Disruptive Innovation; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Supply Chain; Product Positioning; Manufacturing Industry; Motorcycle Industry; China
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      Shih, Willy, and Nancy Dai. "From Imitation to Innovation: Zongshen Industrial Group (Abridged)." Harvard Business School Case 624-056, November 2023.
      • November 2023 (Revised March 2024)
      • Case

      Infarm: Betting the (Indoor) Farm on Food Security

      By: Elie Ofek
      In the summer of 2023, the co-founders of Infarm, a controlled environment agriculture (CEA) company, were contemplating a major pivot going forward. While Infarm had successfully shown it could grow over 75 products—mainly herbs, leafy greens and mushrooms—in modular... View Details
      Keywords: Plant-Based Agribusiness; Business Model; Market Entry and Exit; Science-Based Business; Business Strategy; Transition; Agriculture and Agribusiness Industry; Europe; North America; Toronto; Northeastern United States
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      Ofek, Elie. "Infarm: Betting the (Indoor) Farm on Food Security." Harvard Business School Case 524-043, November 2023. (Revised March 2024.)
      • November 2023 (Revised May 2024)
      • Case

      Kickstarter: Crowdfunding for the Arts

      By: Rohit Deshpandé and Alexis Lefort
      Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details
      Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States
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      Deshpandé, Rohit, and Alexis Lefort. "Kickstarter: Crowdfunding for the Arts." Harvard Business School Case 524-016, November 2023. (Revised May 2024.)
      • November 2023
      • Case

      Tata Group in 2021: Pursuing Profits through Purpose

      By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram
      October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200... View Details
      Keywords: Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Emerging Markets; Mergers and Acquisitions; Ownership; Air Transportation; Air Transportation Industry; India
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      Khanna, Tarun, Krishna G. Palepu, and Vidhya Muthuram. "Tata Group in 2021: Pursuing Profits through Purpose." Harvard Business School Case 124-047, November 2023.
      • November 2023
      • Case

      Team Liquid: Fueling the Business of Fandom

      By: Youngme Moon and Kerry Herman
      In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details
      Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry
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      Moon, Youngme, and Kerry Herman. "Team Liquid: Fueling the Business of Fandom." Harvard Business School Case 324-041, November 2023.
      • November 2023
      • Article

      Psychological Factors Underlying Attitudes toward AI Tools

      By: Julian De Freitas, Stuti Agarwal, B. Schmitt and N. Haslam
      What are the psychological factors driving attitudes toward AI tools, and how can resistance to AI systems be overcome when they are beneficial? In this perspective, we first organize the main sources of resistance into five main categories: opacity, emotionlessness,... View Details
      Keywords: Policy; Self; AI and Machine Learning; Attitudes; Technology Adoption
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      De Freitas, Julian, Stuti Agarwal, B. Schmitt, and N. Haslam. "Psychological Factors Underlying Attitudes toward AI Tools." Nature Human Behaviour 7, no. 11 (November 2023): 1845–1854.
      • October 2023
      • Case

      Making Progress at Progress Software (A)

      By: Katherine Coffman, Hannah Riley Bowles and Alexis Lefort
      In this case, the Human Capital team at Progress Software has identified that some employees have a hard time understanding how to advance within Progress. This realization leads the team to develop several major people-process innovations: the introduction of... View Details
      Keywords: Leading Change; Organizational Culture; Performance Evaluation; Prejudice and Bias; Personal Development and Career; Human Capital; Employee Relationship Management; Technology Industry; Bulgaria
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      Coffman, Katherine, Hannah Riley Bowles, and Alexis Lefort. "Making Progress at Progress Software (A)." Harvard Business School Case 924-010, October 2023.
      • 2023
      • Working Paper

      The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through

      By: Holly Dykstra, Shibeal O'Flaherty and A.V. Whillans
      Behavioral interventions often focus on reducing friction to encourage behavior change. In contrast, we provide evidence that adding friction can promote long-term behavior change when behaviors involve repeated costly efforts over longer time horizons. In... View Details
      Keywords: Friction; Behavior; Environmental Sustainability; Transportation; Outcome or Result
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      Dykstra, Holly, Shibeal O'Flaherty, and A.V. Whillans. "The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through." Harvard Business School Working Paper, No. 24-020, October 2023.
      • October 2023 (Revised June 2024)
      • Case

      ReUp Education: Can AI Help Learners Return to College?

      By: Kris Ferreira, Christopher Thomas Ryan and Sarah Mehta
      Founded in 2015, ReUp Education helps “stopped out students”—learners who have stopped making progress towards graduation—achieve their college completion goals. The company relies on a team of success coaches to engage with learners and help them reenroll. In 2019,... View Details
      Keywords: AI; Algorithms; Machine Learning; Edtech; Education Technology; Analysis; Higher Education; AI and Machine Learning; Customization and Personalization; Failure; Education Industry; Technology Industry; United States
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      Ferreira, Kris, Christopher Thomas Ryan, and Sarah Mehta. "ReUp Education: Can AI Help Learners Return to College?" Harvard Business School Case 624-007, October 2023. (Revised June 2024.)
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