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Show Results For
- All HBS Web
(11,510)
- People (11)
- News (1,892)
- Research (8,271)
- Events (22)
- Multimedia (79)
- Faculty Publications (6,524)
- 2018
- Chapter
Digital Labor Markets and Global Talent Flows
By: John Horton, William R. Kerr and Christopher Stanton
Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Chap. 3 in High-Skilled Migration to the United States and Its Economic Consequences, edited by Gordon H. Hanson, William R. Kerr, and Sarah Turner, 71–108. Chicago, IL: University of Chicago Press, 2018.
- 2016
- Chapter
The Organization of Non-market Strategy
By: Dylan B. Minor
The purpose of this paper is to explore how firms organize to engage in non-market strategy. To achieve this end, we explore the organization of non-market strategy via a formal model of the firm. The model is motivated by a qualitative study of the organization of... View Details
Keywords: Non-market Strategy; Corporate Social Responsibility; Strategy; Organizational Design; Corporate Social Responsibility and Impact
Minor, Dylan B. "The Organization of Non-market Strategy." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 413–436. Advances in Strategic Management. Emerald Group Publishing, 2016.
- Web
Online Digital Marketing Strategy Course | HBS Online
This course is part of the Marketing track. Introduction to Digital Marketing Strategy MULTIPLE FORMATS Start anytime in our on-demand format, or select a cohort start date and... View Details
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- February 1982 (Revised May 1992)
- Case
MCI Telecommunications Corp. (A): Corporate and Marketing Strategy
By: John F. Cady and Frank V. Cespedes
Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (A): Corporate and Marketing Strategy." Harvard Business School Case 582-106, February 1982. (Revised May 1992.)
- 2000
- Book
Globalization and Growth: Cases in National Economic Strategies
By: R. H.K. Vietor and R. E. Kennedy
Vietor, R. H.K., and R. E. Kennedy. Globalization and Growth: Cases in National Economic Strategies. Fort Worth: Dryden Press, 2000.
- January 2007
- Class Lecture
How Countries Compete: National Strategies for Globalization (FSS)
Vietor, Richard H.K. "How Countries Compete: National Strategies for Globalization (FSS)." Harvard Business School Class Lecture 707-039, January 2007.
- February 2010
- Teaching Note
Wanxiang Group: A Chinese Company's Global Strategy (TN)
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Keith Chi-ho Wong
Teaching Note for [308058]. View Details
- 01 Jan 1999
- News
Disciplined Decisions: Aligning Strategy with the Financial Markets
Keywords: Martha Amram, Nalin Kulatilaka
- August 1981 (Revised May 1984)
- Case
General Electric Co.: Clock and Timer Market Strategy
Cady, John F. "General Electric Co.: Clock and Timer Market Strategy." Harvard Business School Case 582-031, August 1981. (Revised May 1984.)
- 1997
- Working Paper
Corporate Strategies for Emerging Markets in Business Groups
By: Tarun Khanna and Krishna G. Palepu
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a content View Details
- November 2015
- Case
Rubicon Global
By: William A. Sahlman and Hunter Ashmore
The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly... View Details
Keywords: Entrepreneurial Finance; Rubicon; Rubicon Global; Waste Management; Startups; Disruptive Technology; Technological Innovation; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Wastes and Waste Processing; Business Startups; Corporate Finance; Service Industry
Sahlman, William A., and Hunter Ashmore. "Rubicon Global." Harvard Business School Case 816-015, November 2015.
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- May 2014
- Teaching Note
Wanxiang Group: A Chinese Company's Global Strategy (B)
By: William C. Kirby and Erica M. Zendell
- Article
Ten Steps to a Global Human Resources Strategy
By: John A. Quelch and Helen Bloom
Quelch, John A., and Helen Bloom. "Ten Steps to a Global Human Resources Strategy." Strategy & Business, no. 14 (First Quarter 1999): 18–29.
- 2017
- Chapter
Globalization in Historical Perspective
By: Pankaj Ghemawat and Geoffrey Jones
This chapter explores the role that firms have played over time in promoting international trade and investment. It takes a chronological perspective and is organized around a first wave of globalization from the mid-nineteenth century until the 1920s and a second wave... View Details
Keywords: International Business; International Marketing; History; Marketing; Investment; Trade; Globalization
Ghemawat, Pankaj, and Geoffrey Jones. "Globalization in Historical Perspective." Chap. 3 in The Laws of Globalization and Business Applications, by Pankaj Ghemawat, 56–81. New York: Cambridge University Press, 2017.
- January 2017 (Revised February 2022)
- Background Note
Assessing and Enhancing Market Attractiveness
This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for... View Details
Van den Steen, Eric. "Assessing and Enhancing Market Attractiveness." Harvard Business School Background Note 717-466, January 2017. (Revised February 2022.)
- 17 Jul 2013
- News