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  • All HBS Web  (11,520)
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  • All HBS Web  (11,520)
    • People  (11)
    • News  (1,893)
    • Research  (8,276)
    • Events  (22)
    • Multimedia  (79)
  • Faculty Publications  (6,530)
← Page 9 of 11,520 Results →
  • March–April 2023
  • Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
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Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
  • 11 Mar 2016
  • Working Paper Summaries

Becoming a Cognitive Referent: Market Creation and Cultural Strategy

Keywords: by Rory McDonald; Retail
  • February 1982 (Revised May 1992)
  • Case

MCI Telecommunications Corp. (A): Corporate and Marketing Strategy

By: John F. Cady and Frank V. Cespedes
Keywords: Corporate Strategy; Marketing Strategy; Telecommunications Industry
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Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (A): Corporate and Marketing Strategy." Harvard Business School Case 582-106, February 1982. (Revised May 1992.)
  • May 2014
  • Teaching Note

Wanxiang Group: A Chinese Company's Global Strategy (B)

By: William C. Kirby and Erica M. Zendell
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Kirby, William C., and Erica M. Zendell. "Wanxiang Group: A Chinese Company's Global Strategy (B)." Harvard Business School Teaching Note 314-139, May 2014.
  • Article

Ten Steps to a Global Human Resources Strategy

By: John A. Quelch and Helen Bloom
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Quelch, John A., and Helen Bloom. "Ten Steps to a Global Human Resources Strategy." Strategy & Business, no. 14 (First Quarter 1999): 18–29.
  • January 2017 (Revised February 2022)
  • Background Note

Assessing and Enhancing Market Attractiveness

By: Eric Van den Steen
This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for... View Details
Keywords: Market Attractiveness; Markets; Industry Structures; Strategy
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Van den Steen, Eric. "Assessing and Enhancing Market Attractiveness." Harvard Business School Background Note 717-466, January 2017. (Revised February 2022.)
  • 01 Jan 1999
  • News

Disciplined Decisions: Aligning Strategy with the Financial Markets

Keywords: Martha Amram, Nalin Kulatilaka
  • 2016
  • Chapter

The Organization of Non-market Strategy

By: Dylan B. Minor
The purpose of this paper is to explore how firms organize to engage in non-market strategy. To achieve this end, we explore the organization of non-market strategy via a formal model of the firm. The model is motivated by a qualitative study of the organization of... View Details
Keywords: Non-market Strategy; Corporate Social Responsibility; Strategy; Organizational Design; Corporate Social Responsibility and Impact
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Minor, Dylan B. "The Organization of Non-market Strategy." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 413–436. Advances in Strategic Management. Emerald Group Publishing, 2016.
  • July 2015
  • Teaching Note

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek and Michael Norris
This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to... View Details
Keywords: Global Marketing Strategy; Event Marketing; Marketing Plan; Marketing Culture; Marketing Strategy; Entertainment; Global Strategy; Culture
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Ofek, Elie, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Teaching Note 516-022, July 2015.
  • January 2008 (Revised October 2015)
  • Case

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong
After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details
Keywords: Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan
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Kirby, William C., Michael Shih-Ta Chen, and Keith Wong. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy." Harvard Business School Case 308-057, January 2008. (Revised October 2015.)
  • June 2018 (Revised October 2020)
  • Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
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Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
  • Web

Strategy Programs

  • May 2015 (Revised May 2017)
  • Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
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Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
  • October 2023 (Revised April 2024)
  • Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
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Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
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Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
  • December 2020
  • Article

Monetary Policy and Global Banking

By: Falk Bräuning and Victoria Ivashina
When central banks adjust interest rates, the opportunity cost of lending in local currency changes, but—in absence of frictions—there is no spillover effect to lending in other currencies. However, when equity capital is limited, global banks must benchmark domestic... View Details
Keywords: Global Banks; Monetary Policy Transmission; Cross-border Lending; Banks and Banking; Financial Markets; Global Range
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Bräuning, Falk, and Victoria Ivashina. "Monetary Policy and Global Banking." Journal of Finance 75, no. 6 (December 2020): 3055–3095.
  • 2010
  • Case

Global Graphics: Pricing in a New Market

By: Marco Bertini and Diogo Coehlo
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Bertini, Marco, and Diogo Coehlo. "Global Graphics: Pricing in a New Market." London Business School Case, 2010.
  • 2018
  • Chapter

Digital Labor Markets and Global Talent Flows

By: John Horton, William R. Kerr and Christopher Stanton
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Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Chap. 3 in High-Skilled Migration to the United States and Its Economic Consequences, edited by Gordon H. Hanson, William R. Kerr, and Sarah Turner, 71–108. Chicago, IL: University of Chicago Press, 2018.
  • 25 Jan 2007
  • Other Presentation

Winning Competitive Strategies in Today's Shifting Global Marketplace

By: Michael E. Porter
The following portion of this presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006. Earlier publications about health care include the... View Details
Keywords: Health; Netherlands
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Porter, Michael E. "Winning Competitive Strategies in Today's Shifting Global Marketplace." Nyenrode Business Universiteit, Amsterdam, The Netherlands, January 25, 2007.
  • November 2015
  • Case

Rubicon Global

By: William A. Sahlman and Hunter Ashmore
The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly... View Details
Keywords: Entrepreneurial Finance; Rubicon; Rubicon Global; Waste Management; Startups; Disruptive Technology; Technological Innovation; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Wastes and Waste Processing; Business Startups; Corporate Finance; Service Industry
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Sahlman, William A., and Hunter Ashmore. "Rubicon Global." Harvard Business School Case 816-015, November 2015.
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