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  • All HBS Web  (11,507)
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  • All HBS Web  (11,507)
    • People  (11)
    • News  (1,893)
    • Research  (8,265)
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← Page 9 of 11,507 Results →
  • January 2007
  • Class Lecture

How Countries Compete: National Strategies for Globalization (FSS)

By: Richard H.K. Vietor
Keywords: International Relations; Strategy; Globalization
Citation
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Vietor, Richard H.K. "How Countries Compete: National Strategies for Globalization (FSS)." Harvard Business School Class Lecture 707-039, January 2007.
  • Web

Online Digital Marketing Strategy Course | HBS Online

This course is part of the Marketing track. Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today!... View Details
  • 1997
  • Working Paper

Corporate Strategies for Emerging Markets in Business Groups

By: Tarun Khanna and Krishna G. Palepu
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Khanna, Tarun, and Krishna G. Palepu. "Corporate Strategies for Emerging Markets in Business Groups." Harvard Business School Working Paper, No. 97-060, February 1997.
  • 25 Jan 2007
  • Other Presentation

Winning Competitive Strategies in Today's Shifting Global Marketplace

By: Michael E. Porter
The following portion of this presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006. Earlier publications about health care include the... View Details
Keywords: Health; Netherlands
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Porter, Michael E. "Winning Competitive Strategies in Today's Shifting Global Marketplace." Nyenrode Business Universiteit, Amsterdam, The Netherlands, January 25, 2007.
  • February 2010
  • Teaching Note

Wanxiang Group: A Chinese Company's Global Strategy (TN)

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Keith Chi-ho Wong
Teaching Note for [308058]. View Details
Keywords: Business History; Global Strategy; Business Conglomerates; Vertical Integration; Goals and Objectives; Mergers and Acquisitions; Auto Industry; China; United States
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Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Keith Chi-ho Wong. "Wanxiang Group: A Chinese Company's Global Strategy (TN)." Harvard Business School Teaching Note 310-089, February 2010.
  • 24 Jul 2014
  • Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a content View Details
  • February 1982 (Revised May 1992)
  • Case

MCI Telecommunications Corp. (A): Corporate and Marketing Strategy

By: John F. Cady and Frank V. Cespedes
Keywords: Corporate Strategy; Marketing Strategy; Telecommunications Industry
Citation
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Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (A): Corporate and Marketing Strategy." Harvard Business School Case 582-106, February 1982. (Revised May 1992.)
  • March 2013
  • Teaching Note

Vale: Global Expansion in the Challenging World of Mining (TN) (A) and (B)

By: Tarun Khanna and Aldo Musacchio
Keywords: Globalization; Brazil; Emerging Markets; Mining; Mining Industry; Brazil; South America
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Khanna, Tarun, and Aldo Musacchio. "Vale: Global Expansion in the Challenging World of Mining (TN) (A) and (B)." Harvard Business School Teaching Note 713-069, March 2013.
  • 2016
  • Chapter

The Organization of Non-market Strategy

By: Dylan B. Minor
The purpose of this paper is to explore how firms organize to engage in non-market strategy. To achieve this end, we explore the organization of non-market strategy via a formal model of the firm. The model is motivated by a qualitative study of the organization of... View Details
Keywords: Non-market Strategy; Corporate Social Responsibility; Strategy; Organizational Design; Corporate Social Responsibility and Impact
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Minor, Dylan B. "The Organization of Non-market Strategy." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 413–436. Advances in Strategic Management. Emerald Group Publishing, 2016.
  • December 2016
  • Article

Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
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Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
  • 01 Jan 1999
  • News

Disciplined Decisions: Aligning Strategy with the Financial Markets

Keywords: Martha Amram, Nalin Kulatilaka
  • 17 Jul 2013
  • News

For Global Drug Manufacturers, China Becomes a Perilous Market

  • January 2017 (Revised February 2022)
  • Background Note

Assessing and Enhancing Market Attractiveness

By: Eric Van den Steen
This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for... View Details
Keywords: Market Attractiveness; Markets; Industry Structures; Strategy
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Van den Steen, Eric. "Assessing and Enhancing Market Attractiveness." Harvard Business School Background Note 717-466, January 2017. (Revised February 2022.)
  • May 2014
  • Teaching Note

Wanxiang Group: A Chinese Company's Global Strategy (B)

By: William C. Kirby and Erica M. Zendell
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Kirby, William C., and Erica M. Zendell. "Wanxiang Group: A Chinese Company's Global Strategy (B)." Harvard Business School Teaching Note 314-139, May 2014.
  • Article

Ten Steps to a Global Human Resources Strategy

By: John A. Quelch and Helen Bloom
Citation
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Quelch, John A., and Helen Bloom. "Ten Steps to a Global Human Resources Strategy." Strategy & Business, no. 14 (First Quarter 1999): 18–29.
  • August 1981 (Revised May 1984)
  • Case

General Electric Co.: Clock and Timer Market Strategy

Citation
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Cady, John F. "General Electric Co.: Clock and Timer Market Strategy." Harvard Business School Case 582-031, August 1981. (Revised May 1984.)
  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Citation
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Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
  • May 2015 (Revised May 2017)
  • Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
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Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
  • June 2018 (Revised October 2020)
  • Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
Citation
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Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
  • March 2013
  • Case

Jazzed Up: A Global Strategy Manga (Graphic Novel)

By: Jordan I. Siegel and Jordan I. Siegel
Citation
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Siegel, Jordan I. "Jazzed Up: A Global Strategy Manga (Graphic Novel)." Harvard Business School Case 713-514, March 2013.
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