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  • September 1993 (Revised June 2009)
  • Case

Mary Kay Cosmetics: Asian Market Entry (A)

By: John A. Quelch
In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details
Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia
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Quelch, John A. "Mary Kay Cosmetics: Asian Market Entry (A)." Harvard Business School Case 594-023, September 1993. (Revised June 2009.)
  • Research Summary

Globalization & Corporate Transformation in India

By: Nitin Nohria
Political and economic reforms in India, which started in 1992, have led to a dramatic transformation of Indian companies. The first decade of this transformation focused on improving operational efficiency to rival world class competitors. Having proved to themselves... View Details
  • December 2006 (Revised September 2007)
  • Case

Ponsse: From Finland to Global

By: David E. Bell and Mary L. Shelman
Finland-based Ponsse Oyj, with 2005 turnover of $250 million, is the only dedicated forest equipment company of size that remained in a consolidating industry. Competitors included global giants such as John Deere and Komatsu. Since his arrival at Ponsse in 2004, CEO... View Details
Keywords: Globalized Firms and Management; Globalized Markets and Industries; Growth and Development Strategy; Performance Capacity; Expansion; Forest Products Industry; Forestry Industry; Russia; Finland; United States; Brazil
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Bell, David E., and Mary L. Shelman. "Ponsse: From Finland to Global." Harvard Business School Case 507-002, December 2006. (Revised September 2007.)
  • September 2005 (Revised September 2006)
  • Case

ICICI's Global Expansion

By: Tarun Khanna and Ramana Nanda
Follows the decision by ICICI (one of India's largest banks) to expand internationally in June 2001. View Details
Keywords: Emerging Markets; Global Strategy; Banks and Banking; Banking Industry; India
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Khanna, Tarun, and Ramana Nanda. "ICICI's Global Expansion." Harvard Business School Case 706-426, September 2005. (Revised September 2006.)
  • August 2005 (Revised August 2007)
  • Background Note

Why Study Emerging Markets

By: Tarun Khanna, Krishna G. Palepu and Kjell Ke-Li Carlsson
Emerging markets have attracted considerable attention and are likely to become an increasingly important political and economic force. They represent an enormous opportunity for entrepreneurs, multinationals, and investors but also pose a threat for products, jobs,... View Details
Keywords: Profit; Multinational Firms and Management; Corporate Governance; Emerging Markets; Problems and Challenges; Opportunities
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Khanna, Tarun, Krishna G. Palepu, and Kjell Ke-Li Carlsson. "Why Study Emerging Markets." Harvard Business School Background Note 706-422, August 2005. (Revised August 2007.)
  • 2004
  • Chapter

Globalization of Retailing

By: Rajiv Lal, David E. Bell and Walter J. Salmon
Keywords: Globalized Markets and Industries; Retail Industry
Citation
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Lal, Rajiv, David E. Bell, and Walter J. Salmon. "Globalization of Retailing." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, CA: Jossey-Bass, 2004.
  • August 1983
  • Article

Global Marketing no Senryaku-teki Yakuwari: Sekai-teki Kibo deno Coordination no Kanri ni tsuite (The Strategic Role of Global Marketing: Managing Coordination on a Worldwide Basis)

By: Hirotaka Takeuchi and Michael E. Porter
Keywords: Marketing; Management; Strategy
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Takeuchi, Hirotaka, and Michael E. Porter. "Global Marketing no Senryaku-teki Yakuwari: Sekai-teki Kibo deno Coordination no Kanri ni tsuite (The Strategic Role of Global Marketing: Managing Coordination on a Worldwide Basis)." Hitotsubashi bijinesu rebyū [Hitotsubashi Business Review] (August 1983).
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • July 2016
  • Article

The Capital Market Consequences of Language Barriers in the Conference Calls of Non-U.S. Firms

By: Francois Brochet, Patricia L. Naranjo and Gwen Yu
We examine how language barriers affect the capital market reaction to information disclosures. Using transcripts from the English-language conference calls of non-U.S. firms, we find that the calls of firms in countries with greater language barriers are more likely... View Details
Keywords: Voluntary Disclosure; Capital Market Consequences; Non-plain English; Spoken Communication; Complexity; Capital Markets; Cross-Cultural and Cross-Border Issues
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Brochet, Francois, Patricia L. Naranjo, and Gwen Yu. "The Capital Market Consequences of Language Barriers in the Conference Calls of Non-U.S. Firms." Accounting Review 91, no. 4 (July 2016): 1023–1049.
  • October 2003 (Revised December 2020)
  • Case

Globalizing Consumer Durables: Singer Sewing Machine before 1914

By: Geoffrey Jones and David Kiron
Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details
Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization
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Jones, Geoffrey, and David Kiron. "Globalizing Consumer Durables: Singer Sewing Machine before 1914." Harvard Business School Case 804-001, October 2003. (Revised December 2020.)
  • 12 Mar 2014
  • Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

global standard. This was historically contingent on the unique circumstances prevailing at that time, but once the standard was in place, the marketing and branding strategies of firms helped to make it... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical
  • Research Summary

Rooting Marketing Strategy in Human Universals

Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
  • Research Summary

David and Goliath: Entering the Global Arena

By: Christopher A. Bartlett
This project involves a study of companies as they expand into the global competitive arena for the first time. In its first stage, it is focusing on companies from non-OECD countries as they deal with "the liability of origin" in their expansion into world markets... View Details
  • April 2002
  • Background Note

Local Institutions and Global Strategy

By: Tarun Khanna
Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details
Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning
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Khanna, Tarun. "Local Institutions and Global Strategy." Harvard Business School Background Note 702-475, April 2002.
  • 1993
  • Chapter

The Global Manager

By: R. M. Kanter
Keywords: Globalized Markets and Industries; Managerial Roles
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Kanter, R. M. "The Global Manager." In The Portable MBA in Management, edited by A. R. Cohen. New York: John Wiley & Sons, 1993.
  • August 2023
  • Case

BYD, China, and Global Electric Vehicle Rivalry

By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details
Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea
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Montgomery, Cynthia A., and Max Hancock. "BYD, China, and Global Electric Vehicle Rivalry." Harvard Business School Case 724-358, August 2023.
  • October 2002 (Revised September 2005)
  • Case

Emerging Giants: Building World-Class Companies in Emerging Markets

By: Tarun Khanna and Krishna G. Palepu
Presents a conceptual framework to examine successful companies in emerging markets and what enables them to avoid traditional emerging market obstacles. Examines those characteristics that allow these successful local companies to overcome market voids and become... View Details
Keywords: Globalized Firms and Management; Emerging Markets; Success
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Khanna, Tarun, and Krishna G. Palepu. "Emerging Giants: Building World-Class Companies in Emerging Markets." Harvard Business School Case 703-431, October 2002. (Revised September 2005.)
  • January 1995 (Revised October 1995)
  • Case

Citibank: Global Customer Management

By: Michael Y. Yoshino and Thomas W. Malnight
Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details
Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States
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Yoshino, Michael Y., and Thomas W. Malnight. "Citibank: Global Customer Management." Harvard Business School Case 395-142, January 1995. (Revised October 1995.)
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

instability in Latin America and Russia give fodder to the global skeptics. Why do you advocate a more historically measured view of globalization? A: Accounts of the cross-border integration of markets have... View Details
Keywords: by Martha Lagace
  • 1986
  • Book

Competition in Global Industries

By: Michael E. Porter
Keywords: Competition; Globalized Markets and Industries
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Porter, Michael E., ed. Competition in Global Industries. Boston: Harvard Business School Press, 1986.
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