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Show Results For
- All HBS Web
(11,430)
- People (24)
- News (3,255)
- Research (6,097)
- Events (57)
- Multimedia (316)
- Faculty Publications (4,861)
- 08 Oct 2015
- Video
Global Immersion Locations Revealed
- July 2006 (Revised October 2006)
- Case
Lenovo: Building A Global Brand
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
- 21 Sep 2023
- Blog Post
Hands-on Learning About Global Markets
The challenge posed to students in HBS’s FIELD Global Immersion (FGI) course sounds a bit like a premise for reality TV: Travel to unfamiliar markets where you might not speak the language, work in teams with students you might not know,... View Details
- March 2003 (Revised March 2004)
- Case
P&G Japan: The SK-II Globalization Project
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe
Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Case 303-003, March 2003. (Revised March 2004.)
- 08 May 2017
- Working Paper Summaries
Monetary Policy and Global Banking
- 03 Apr 2006
- What Do You Think?
Has Globalization Reached Its Peak?
Summing Up The global corporation and globalization in general are poised to achieve new and different heights, if responses to this month's column are to be believed. As Greg Bownik put it, "for View Details
Keywords: by James Heskett
- 08 Sep 2016
- News
Monitoring global supply chains
- August 2011 (Revised September 2011)
- Case
Global Business School Network
By: Christopher Marquis and Rwitwika Bhattacharya
The mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization... View Details
Keywords: Mission and Purpose; Corporate Social Responsibility and Impact; Strategy; Business Education; Development Economics; Globalization; Global Strategy; Education Industry
Marquis, Christopher, and Rwitwika Bhattacharya. "Global Business School Network." Harvard Business School Case 412-044, August 2011. (Revised September 2011.)
- Web
Executive Education - Global
Executive Education For nearly 75 years, Harvard Business School Executive Education has been fulfilling its mission of educating leaders who shape the practice of business and innovation around the world. Through an impressive network of View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of View Details
- 08 Sep 2016
- Video
Monitoring global supply chains
Global Leaders for Tomorrow
This article describes the World Economic Forum's Global Leadership Fellows Programme. It offers a vivid example of the leadership development approach described in more detail in "Identity Workspaces for Leadership Development," below. It is applied here... View Details
- 14 Apr 2020
- Video
COVID-19, Global Markets, and Global Macroeconomic Policy Responses
- 20 Dec 2019
- Video
HBS FIELD Global Capstone
- 09 Feb 2010
- News
Global Award for Entrepreneurship
- 21 Sep 2016
- Blog Post
Meet the Global Business Club
The Global Business Club is a student-run organization at the Harvard Business School. We provide services to support students interested in growing their global intelligence, exchanging ideas about View Details
Keywords: All Industries
- October 2005 (Revised August 2006)
- Case
Haier: Taking a Chinese Company Global
By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an... View Details
Keywords: Global Strategy; Brands and Branding; Manufacturing Industry; Consumer Products Industry; China
Palepu, Krishna G., Tarun Khanna, and Ingrid Vargas. "Haier: Taking a Chinese Company Global." Harvard Business School Case 706-401, October 2005. (Revised August 2006.)
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.