Publications

March 2004 (Revised January 2008)
Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch

Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details

Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation

July 2006 (Revised October 2006)
Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China

08 Mar 2016
Video

Educating Global Leaders in China

Web

Asia Pacific - Global

dinner discussion, Mr. Kalliarekos traced the origins and evolution of private equity in the US, explored the unique opportunities for PE firms across Asia, and discussed the critical importance of global managerial and operational... View Details

June 2013
Course Overview Note

Global Strategic Management

By: Jordan I. Siegel

Keywords: Globalization; Global Strategy; Globalized Firms and Management

This article describes the World Economic Forum's Global Leadership Fellows Programme. It offers a vivid example of the leadership development approach described in more detail in "Identity Workspaces for Leadership Development," below. It is applied here... View Details

Web

Fast Facts - Global

Fast Facts Locations 18 Global locations have been opened around the world since the Global Initiative was founded Alumni 90,662 in 173 countries 104 Clubs and associations in 51 countries Faculty 40% Born... View Details

08 Oct 2015
Video

Global Immersion Locations Revealed

20 Dec 2019
Video

HBS FIELD Global Capstone

21 Sep 2016
Blog Post

Meet the Global Business Club

The Global Business Club is a student-run organization at the Harvard Business School. We provide services to support students interested in growing their global intelligence, exchanging ideas about View Details

Keywords: All Industries

Web

South Asia - Global

South Asia Mumbai For the past decade the HBS community has demonstrated a strong interest in research related to South Asia. The India Research Center (IRC) was established in 2006 and is based in Mumbai. Following significant economic policy transitions during the... View Details

Web

MBA Experience - Global

first-year course focusing on small-group learning experiences, including an action-oriented global immersion in an emerging market. Since 2012, MBA students have traveled to 34 cities and worked on over 1,246 projects for View Details

September 21, 2013
Other Article

Redefining Global Health-care Delivery

By: Jim Yong Kim, Paul E. Farmer and Michael E. Porter

Initiatives to address the unmet needs of those facing both poverty and serious illness have expanded significantly over the past decade. But many of them are designed in an ad-hoc manner to address one health problem among many; they are too rarely assessed; best... View Details

Keywords: Health

Find at Harvard

Read Now

January 2002
Background Note

The Major Global Stock Exchanges

By: Ashish Nanda, Thomas J. DeLong and Lynn Villadolid Roy

Describes the major global stock exchanges. View Details

Keywords: Globalization; Financial Markets

June 2007 (Revised January 2008)
Case

BBC Worldwide: Global Strategy

By: John A. Quelch and Carin-Isabel Knoop

In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported... View Details

Keywords: Global Strategy; Brands and Branding; Marketing Channels; Expansion; Internet; Media and Broadcasting Industry; Great Britain

09 Feb 2010
News

Global Award for Entrepreneurship

December 2008 (Revised September 2009)
Case

Cola Wars: Going Global

By: Frank V. Cespedes

This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details

Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico