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  • 17 Mar 2022
  • Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

genetically modified corn to manufacture it, and only consumers in locations with municipal composting facilities could compost this packaging. Most of the company’s compostable plastic would wind up in landfills, or even worse, consumers... View Details
Keywords: by Ranjay Gulati
  • 07 Aug 2006
  • Research & Ideas

Whatever Happened to Caveat Emptor?

the center of global trade disputes. World Trade Organization (WTO) disputes between Europe and the United States over hormone-treated beef and genetically modified crops evoke how difficult it can be to reconcile different consumer... View Details
Keywords: by Sean Silverthorne; Retail
  • 19 May 2009
  • First Look

First Look: May 19, 2009

several proof-of-concept tests and for which Rey foresaw a clear market in nutritional supplements and functional foods. The case provides context on the company; describes advances in crops genetics focused to climate change and... View Details
Keywords: Martha Lagace
  • May 2018
  • Case

The Multiple Myeloma Research Foundation's Answer Fund

By: Richard G. Hamermesh and Matthew G. Preble
Keywords: Data Analytics; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Investment Return; Health Care and Treatment; Innovation Leadership; Intellectual Property; Knowledge Sharing; Knowledge Dissemination; Leadership; Leading Change; Resource Allocation; Goals and Objectives; Marketing Communications; Performance; Programs; Projects; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Research and Development; Genetics; Behavior; Motivation and Incentives; Social and Collaborative Networks; Nonprofit Organizations; Strategy; Health Industry; Pharmaceutical Industry; Biotechnology Industry; United States
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  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

institute, The Broad Institute. The culture of the Broad centered on science, and those involved considered it to be at the edge of the scientific frontier. In just four years the Broad had made many important scientific contributions to the biomedical field. These... View Details
Keywords: Martha Lagace
  • September 2019 (Revised August 2020)
  • Case

Engineering an Inclusive Bioeconomy

By: Tarun Khanna, Raffaella Sadun and Susie L. Ma
In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the... View Details
Keywords: Decision Making; Development Economics; Entrepreneurship; Innovation and Invention; Intellectual Property; Emerging Markets; Market Design; Marketplace Matching; Science; Genetics; Natural Environment; Environmental Sustainability; Climate Change; Social Enterprise; Strategy; Strategic Planning; Information Technology; Ownership; Social Psychology; Trust; Society; Biotechnology Industry; South America; Amazon Basin
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  • 04 Jun 2007
  • Research & Ideas

Is Health Care Making You Better—or Dead?

can unravel the genetic code, we can measure tau neutrinos, but nope, the quality of this doctor or hospital is unmeasurable? I think these are very self-serving arguments. Q: Well, you almost automatically get transparency if you have... View Details
Keywords: by Sean Silverthorne; Health
  • 25 Apr 2005
  • Research & Ideas

New Learning at American Home Products

commercializing new biotechnology. This lack of technical capabilities led to two major acquisitions late in the twentieth century. In 1989 American Home Products acquired, for $666 million, 60 percent of the equity of the Genetics... View Details
Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

priority. But at FairMarket, we really don't teach anyone. You just throw folks in because you don't have the time. Start-ups are great places. You have to desire a start-up—almost from a genetic standpoint. Certainly I fit in that camp.... View Details
Keywords: by Staff; Web Services; Technology
  • 22 Nov 2016
  • First Look

November 22, 2016

and the University of California, Berkeley were in the middle of a contentious patent dispute over which entity controlled a breakthrough gene editing technology called CRISPR-Cas9. With CRISPR-Cas9, scientists might soon be able to cure previously incurable View Details
Keywords: Sean Silverthorne
  • 03 Aug 2010
  • First Look

First Look: August 3

  PublicationsLords of the Harvest: Symbolic Signaling and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Best Paper Proceedings of the Academy of Management (2010) Abstract Firms... View Details
Keywords: Martha Lagace
  • 13 May 2014
  • First Look

First Look: May 13

large cadre of data scientists who could develop and run programs to sift through the mountains of genetic data that were being generated every day. But the approach raised other questions. Could people trained in traditional fields of... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

is based in Massachusetts and lists in London on AIM. Products are genetically modified fast-growing salmon for fish farmers and disease-prevention drugs and diagnostic kits for farmed shrimp. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

share in the billion dollar DNA-synthesis market. Codon had several distinctive features for a company its size and age: it was already generating revenue from several different types of customer for its genetic products; it looked... View Details
Keywords: Sean Silverthorne
  • 08 May 2012
  • First Look

First Look: May 8

case updates events since the court's ruling against Myriad Genetics on March 29, 2010, and should be used in conjunction with "Gene Patents (A)." On July 29, 2011, a U.S. appeals court reversed the prior ruling against Myriad.... View Details
Keywords: Carmen Nobel
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

Industry Harvard Business School Case 507-021 ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality... View Details
Keywords: Martha Lagace
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

Biosciences: Seeds of Change (Abridged) Arthur A. Daemmrich, Forest Reinhardt, and Mary ShelmanHarvard Business School Case 711-050 Arcadia Biosciences is seeking to introduce genetically modified rice to China that will lower farmers'... View Details
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

prenatal screening for genetic diseases and DNA tests to determine lineage and paternity. In addition, the company launched a wholly-owned subsidiary, the Stem Cell Company. CEO Robert Jansen hoped to grow the Stem Cell Company but faced... View Details
Keywords: Martha Lagace

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