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  • 11 Feb 2014
  • First Look

First Look: February 11

Furthermore, we show that the impact on organic and indulgent items is dissociable in a manner dependent on the consumers' motivation for bringing bags. These findings have implications for decisions related... View Details
Keywords: Sean Silverthorne
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

Chaturvedi of the School’s India Research Center. “These products have really grown in the last 15 to 20 years, and I was interested in looking at how they have been marketed,” says Deshpandé, who says the... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

Abstract—Under fairly general assumptions, expected stock returns are a linear combination of two firm fundamentals-book-to-market ratio and return on equity. This parsimonious relation is pervasive,... View Details
Keywords: Sean Silverthorne

    Roberto Verganti

    Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 17 Apr 2007
    • First Look

    First Look: April 17, 2007

    Kraiselburd and Noel Watson Abstract In this paper, we seek to use quantitative models to help appreciate the behavioral processes associated with successful cross-functional and cross-firm alignment in... View Details
    Keywords: Martha Lagace
    • 07 Dec 2010
    • First Look

    First Look: Dec. 7

    marketing strategy by the marketing department, one focused on the role of customer relations in product development, is considered. The creation of a set of basic principles View Details
    Keywords: Sean Silverthorne
    • 01 Nov 2022
    • Research & Ideas

    A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

    to obtain.” In a study of a Chinese manufacturer that encouraged factory workers to submit innovative ideas to bolster the company’s operations, Gallani and her colleagues find that providing certain perks... View Details
    Keywords: by Scott Van Voorhis
    • 06 Jul 2010
    • Research & Ideas

    Renewable Energy: Winds at Our Back?

    When American energy entrepreneur Jim Gordon envisioned the first offshore wind farm lining the horizon a few miles off the coast of the eastern United States, he perhaps did not factor in blowback from almost every angle. Gordon's nearly 10-year battle to gain... View Details
    Keywords: by Sarah Jane Gilbert; Energy; Utilities
    • 28 Oct 2014
    • First Look

    First Look: October 28

    resources, but that some children fail to follow that norm in the actual game. The gap between norm and behavior was correlated with self-regulation skills on a parent-report individual differences measure. Specifically, we show that... View Details
    Keywords: Carmen Nobel
    • 19 Feb 2008
    • Research & Ideas

    Radical Design, Radical Results

    sort of research process and then launches products based on its findings. Wait and see. The company allows others to experiment with various products, observes what is most... View Details
    Keywords: by Julia Hanna; Consumer Products
    • April 1998
    • Case

    Jim Sharpe: Extrusion Technology, Inc. (C)

    By: H. Kent Bowen and Barbara Feinberg
    Jim Sharpe, president of Extrusion Technology, describes the first five years at the aluminum extrusion company he purchased. He begins with day one as he introduced himself to the employees in 1987 and assured them of the company's continuity. Over the next two years,... View Details
    Keywords: Acquisition; Forecasting and Prediction; Cost Management; Profit; Innovation Strategy; Marketing Strategy; Problems and Challenges; Business and Stakeholder Relations; Mining Industry
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    • Career Coach

    Rich Schneider

    term career objectives, and tactics relating to individual firm recruiting and interviewing.  For alumni, he utilizes his considerable professional View Details
    Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
    • November 2011 (Revised June 2012)
    • Case

    The Big 3 Roar Back

    By: William W. George
    The "Big 3"—Ford Motor Company, General Motors, and Chrysler—were all headquartered in Detroit, Michigan. Born between 1903 and 1928, they dominated the automobile industry in the U.S. for decades until they became complacent. In the 1970s they started losing share to... View Details
    Keywords: Production; Labor Unions; Labor and Management Relations; Industry Clusters; Competitive Strategy; Manufacturing Industry; Manufacturing Industry; Michigan
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    • November 1987 (Revised March 1988)
    • Case

    Searching for Trade Remedies: The U.S. Machine Tool Industry--1983

    By: David B. Yoffie
    In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels... View Details
    Keywords: Economic Slowdown and Stagnation; Machinery and Machining; Government and Politics; Law; Production; Business and Government Relations; Competition; Manufacturing Industry; Japan; Germany; United States
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    • 07 Feb 2017
    • First Look

    First Look at New Research: February 7

    brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management... View Details
    Keywords: Sean Silverthorne
    • 13 May 2013
    • Blog Post

    "I never thought I would be a business person until…”

    I still remember the excitement on March 27th, the day I was admitted to Harvard Business School. Once the excitement was gone, I began to realize what this meant. Recruiting. Taking the next step in my career, stakes felt higher.I come from Seoul, Korea. I majored in... View Details
    Keywords: Manufacturing
    • 27 Jan 2014
    • Research & Ideas

    Family CEOs Spend Less Time at Work

    additional research showing that on average, family CEOs also work significantly fewer hours per week than other (nonfamily affiliated) CEOs. It's an important finding because longer working hours are associated with higher firm View Details
    Keywords: by Carmen Nobel
    • September 2004 (Revised December 2004)
    • Case

    Metso Paper: Globalization of Finnish Metal Workshops

    By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen
    Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a... View Details
    Keywords: Production; Customer Value and Value Chain; Information Technology; Corporate Strategy; Knowledge Management; Machinery and Machining; Expansion; Service Delivery; Manufacturing Industry; Manufacturing Industry; Finland
    Related
    • March 2011 (Revised July 2011)
    • Case

    Vestas' World of Wind

    By: Thomas J. Steenburgh and Elena Corsi
    The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
    Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
    Related
    • 27 Mar 2007
    • First Look

    First Look: March 27, 2007

      Working PapersFrom Manufacturing to Design: An Essay on the Work of Kim B. Clark Authors:Sylvain Lenfle and Carliss Y. Baldwin Abstract Kim Clark occupies a unique place in management scholarship. As a... View Details
    Keywords: Martha Lagace